AdNectar
AdNectar was a social advertising startup founded in 2008 and headquartered in Palo Alto, California, that built a sponsored virtual-gifts network for Facebook applications and other social platforms. Its product let agencies and brands run campaigns in which consumers gave branded virtual gifts drawn from a catalog, paired with an embedded rich-media landing unit plus viral distribution, optimization, and reporting, so social-app publishers could monetize their virtual-goods inventory. The company raised roughly $5.3M from investors including Battery Ventures before being acqui-hired by Lockerz in November 2011. AdNectar is now defunct; its original adnectar.com domain is parked and serves no live product, developer portal, or public API. This profile is retained as a historical portfolio-lead record and is not an active API provider. Note that the unrelated adnectar.io (performance marketing) and addnectar.com (Addnectar Solutions) are separate companies and are not associated with this entity.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
AdNectar is tracked in the API Evangelist network. This page is the human-readable profile that sits on top of the machine-readable index we maintain at apis.io.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — AdNectar scores 6.8/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
AdNectar is in the network as a tracked entity. We haven't yet indexed a public API surface for it — when one is published, the artifacts, score, and agent-readiness read will appear here automatically. The source repository is where that profile is built.
← All providers · Data indexed from github.com/api-evangelist/adnectar · machine-readable index on apis.io