Adobe Campaign
Adobe Campaign is Adobe's enterprise cross-channel campaign management and marketing automation platform, orchestrating email, SMS, push, direct mail and web messaging against a customer-owned marketing database. It ships two distinct programmable surfaces: a JSON REST API on https://mc.adobe.io/{ORGANIZATION}/campaign covering profiles, services and subscriptions, custom resources, workflows, privacy requests and transactional messaging, authenticated with an Adobe IMS OAuth Server-to-Server bearer token plus an X-Api-Key; and the Campaign Classic SOAP-over-HTTP surface on the customer's own instance host, authenticated with a session-token pair from xtk:session#Logon. Campaign v8 is the current generation, Campaign Classic v7 is the legacy on-premise line, and Adobe has deprecated Campaign Standard in favour of Adobe Journey Optimizer. The data model is extended per tenant, so the deployed shape must be discovered at runtime rather than assumed from a specification.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles Adobe Campaign the way a machine reads it — 165 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Adobe Campaign scores 74.9/100 (exemplar), with a separate agent-readiness read of 30/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-10 · rubric v0.20.0
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How we profile Adobe Campaign
Each block below is one kind of artifact we hold for Adobe Campaign. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 20
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Adobe Campaign Classic JavaScript SDK
An open-source JavaScript SDK that wraps Adobe Campaign Classic SOAP APIs in a simple, expressive, JavaScript-idiomatic interface. The SDK supports asynchronous promise-based op...
Adobe I/O Campaign Standard SDK
A Node.js JavaScript SDK wrapping Adobe Campaign Standard REST APIs for use in Adobe I/O Runtime and App Builder applications. Provides convenience methods for profile managemen...
Adobe Experience Platform Mobile SDK - Campaign Extensions
Native mobile SDK extensions for iOS and Android that integrate Adobe Campaign push notifications, in-app messaging, and local notifications into mobile applications. Includes t...
Adobe Campaign Custom Resources API
Access custom resources defined in Campaign Standard, both profile-linked and standalone.
Adobe Campaign Data Management API
Write, update, and delete data records using the xtk:session#Write method. Supports insert, insertOrUpdate, update, and delete operations via the _operation attribute.
Adobe Campaign Delivery API
Prepare and submit message deliveries including email, SMS, and push notifications.
Adobe Campaign Marketing History API
Retrieve marketing event history for profiles including delivery logs and mirror page links.
Adobe Campaign Metadata API
Discover resource schemas, fields, filters, and data policies for Campaign Standard resources.
Adobe Campaign Organizational Units API
Retrieve organizational unit structures used for access control and data partitioning.
Adobe Campaign Privacy API
Create GDPR and CCPA privacy access and deletion requests for data subject compliance.
Adobe Campaign ProfileAndServices API
The ProfileAndServices API from Adobe Campaign — 2 operation(s) for profileandservices.
Adobe Campaign Profiles API
Manage recipient profiles including creation, retrieval, update, and deletion of contact records.
Adobe Campaign Query Definition API
Execute queries against Campaign schemas using the xtk:queryDef interface. Supports get, getIfExists, select, and count operations with XPath field expressions, WHERE conditions...
Adobe Campaign Real-Time Events API
Push real-time transactional events for immediate or batched processing by the Message Center execution instances.
Adobe Campaign Session Management API
Authenticate and manage server sessions. Logon returns session and security tokens required for all subsequent API calls.
Adobe Campaign Subscription API
Subscribe and unsubscribe recipients to and from information services.
Adobe Campaign Subscriptions API
Subscribe and unsubscribe profiles to and from services.
Adobe Campaign Transactional Messages API
Trigger and monitor transactional messages across email, SMS, and push notification channels.
Adobe Campaign Workflow API
Start, stop, and signal workflows. PostEvent sends asynchronous signals to trigger workflow transitions.
Adobe Campaign Workflows API
Control workflow execution including starting, pausing, resuming, and stopping marketing workflows.
Scroll within the panel for all 20 ·
Open Collections 18
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONAdobe Campaign Classic Custom Resources API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Data Management API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Delivery API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Metadata API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Privacy API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Profiles API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Query Definition API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Real-Time Events API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Subscription API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Subscriptions API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Workflow API
OPEN COLLECTIONAdobe Campaign Classic Custom Resources Workflows API
OPEN COLLECTIONScroll within the panel for all 18 ·
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Adobe Campaign Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Adobe Campaign Finops
FINOPSFeatures 10
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Cross-Channel Campaign Orchestration
Design and execute campaigns across email, SMS, push, direct mail, and web channels.
Profile and Audience Management
Manage customer profiles, segments, and audiences for targeted messaging.
Email Delivery
Send transactional and marketing emails with personalization and A/B testing.
Workflow Automation
Build and execute automated marketing workflows with visual workflow designer.
Real-Time Messaging
Trigger personalized messages in real time based on customer events and behaviors.
Reporting and Analytics
Access campaign performance metrics, delivery statistics, and audience insights.
Content Personalization
Dynamic content blocks and personalization fields for tailored messaging.
Push Notifications
Send mobile push notifications to iOS and Android devices.
SMS Messaging
Send SMS campaigns and transactional messages to mobile subscribers.
Landing Pages
Create and manage landing pages for campaign responses and lead capture.
Scroll within the panel for all 10 ·
Event Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Adobe Campaign Transactional Messaging Events
Event-driven transactional messaging system for Adobe Campaign. Supports triggering personalized messages across email, SMS, and push notification channels in response to real-t...
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Adobe Campaign Context
JSON-LDSpectral Rules 3
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Adobe Campaign API Rules
SPECTRALAdobe Campaign API Rules
SPECTRALAdobe Campaign API Rules
SPECTRALJSON Schema 30
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
DeliveryRequest
JSON SCHEMAPushEventRequest
JSON SCHEMAPushEventResponse
JSON SCHEMAPushEventsRequest
JSON SCHEMAQueryDefinition
JSON SCHEMAQueryResult
JSON SCHEMASessionLogonRequest
JSON SCHEMASessionLogonResponse
JSON SCHEMASOAPFault
JSON SCHEMASubscriptionRequest
JSON SCHEMAWorkflowPostEventRequest
JSON SCHEMAWorkflowRequest
JSON SCHEMAWriteCollectionRequest
JSON SCHEMAWriteRequest
JSON SCHEMAWriteResponse
JSON SCHEMAMarketingHistory
JSON SCHEMAOrgUnit
JSON SCHEMAPrivacyRequestResponse
JSON SCHEMAPrivacyRequest
JSON SCHEMAProfileCreate
JSON SCHEMAProfile
JSON SCHEMAProfileUpdate
JSON SCHEMAServiceCreate
JSON SCHEMAService
JSON SCHEMAServiceUpdate
JSON SCHEMASubscriptionRequest
JSON SCHEMATransactionalEventResponse
JSON SCHEMATransactionalEvent
JSON SCHEMATransactionalEventStatus
JSON SCHEMAWorkflowCommand
JSON SCHEMAScroll within the panel for all 30 ·
JSON Structure 30
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Adobe Campaign Classic Delivery Request Structure
JSON STRUCTUREAdobe Campaign Classic Push Event Request Structure
JSON STRUCTUREAdobe Campaign Classic Push Event Response Structure
JSON STRUCTUREAdobe Campaign Classic Push Events Request Structure
JSON STRUCTUREAdobe Campaign Classic Query Definition Structure
JSON STRUCTUREAdobe Campaign Classic Query Result Structure
JSON STRUCTUREAdobe Campaign Classic Session Logon Request Structure
JSON STRUCTUREAdobe Campaign Classic Session Logon Response Structure
JSON STRUCTUREAdobe Campaign Classic Soap Fault Structure
JSON STRUCTUREAdobe Campaign Classic Subscription Request Structure
JSON STRUCTUREAdobe Campaign Classic Workflow Request Structure
JSON STRUCTUREAdobe Campaign Classic Write Request Structure
JSON STRUCTUREAdobe Campaign Classic Write Response Structure
JSON STRUCTUREAdobe Campaign Standard Marketing History Structure
JSON STRUCTUREAdobe Campaign Standard Org Unit Structure
JSON STRUCTUREAdobe Campaign Standard Privacy Request Structure
JSON STRUCTUREAdobe Campaign Standard Profile Create Structure
JSON STRUCTUREAdobe Campaign Standard Profile Structure
JSON STRUCTUREAdobe Campaign Standard Profile Update Structure
JSON STRUCTUREAdobe Campaign Standard Service Create Structure
JSON STRUCTUREAdobe Campaign Standard Service Structure
JSON STRUCTUREAdobe Campaign Standard Service Update Structure
JSON STRUCTUREAdobe Campaign Standard Subscription Request Structure
JSON STRUCTUREAdobe Campaign Standard Transactional Event Structure
JSON STRUCTUREAdobe Campaign Standard Workflow Command Structure
JSON STRUCTUREScroll within the panel for all 30 ·
Examples 30
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Scroll within the panel for all 30 ·
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 6
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Email Marketing Campaigns
Design, personalize, and send email campaigns with tracking and analytics.
Customer Journey Orchestration
Build multi-step customer journeys with triggers, conditions, and automated actions.
Transactional Messaging
Send real-time transactional emails and SMS for order confirmations and alerts.
Lead Nurturing
Automate lead scoring and nurture sequences based on engagement data.
Audience Segmentation
Build dynamic audience segments for targeted campaign delivery.
Cross-Channel Coordination
Coordinate messaging across email, SMS, push, and direct mail channels.
Integrations 4
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Adobe Experience Cloud
Native integration with AEM, Analytics, and Target for unified marketing.
Adobe Experience Platform
Real-time customer profile and audience sharing with AEP.
Salesforce
CRM integration for syncing contacts, leads, and campaign data.
Microsoft Dynamics
CRM integration for contact synchronization and campaign tracking.
Solutions 3
Packaged solutions the provider offers on top of the raw API surface.
Packaged solutions this provider offers.
Adobe Campaign Standard
Cloud-native marketing automation with modern REST APIs and visual workflow designer.
Adobe Campaign Classic
On-premises/hybrid marketing automation with SOAP and JavaScript APIs.
Adobe Campaign v8
Latest generation combining Campaign Classic power with cloud scalability.
Resources
Every other property we hold for Adobe Campaign — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 5
Pagination, idempotency, versioning, errors, and events
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 9
Authentication, authorization, and security posture
Scroll within the panel for all 9 ·
Operate 7
Status, limits, changes, and where to get help
Scroll within the panel for all 7 ·
Commercial 6
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/adobe-campaign · machine-readable index on apis.io
This is an independent, third-party profile of Adobe Campaign, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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