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Adobe Campaign website screenshot

Adobe Campaign

Adobe Campaign is a comprehensive marketing automation platform that enables businesses to orchestrate personalized customer experiences across multiple channels including email, mobile, social, and web.

agent ready

Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.

Kin Score

API Evangelist profiles Adobe Campaign the way a machine reads it — 145 machine-readable artifacts across 20 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Adobe Campaign scores 59.7/100 (developing), with a separate agent-readiness read of 54/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 59.7/100 · developing
Contract Quality 20.3 / 25
Developer Ergonomics 7.4 / 20
Commercial Clarity 10.0 / 20
Operational Transparency 4.8 / 13
Governance 7.3 / 12
Discoverability 10.0 / 10
Agent readiness — 54/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Adobe Campaign

Each block below is one kind of artifact we hold for Adobe Campaign. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 20

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Adobe Campaign Classic JavaScript SDK

An open-source JavaScript SDK that wraps Adobe Campaign Classic SOAP APIs in a simple, expressive, JavaScript-idiomatic interface. The SDK supports asynchronous promise-based op...

Adobe I/O Campaign Standard SDK

A Node.js JavaScript SDK wrapping Adobe Campaign Standard REST APIs for use in Adobe I/O Runtime and App Builder applications. Provides convenience methods for profile managemen...

Adobe Experience Platform Mobile SDK - Campaign Extensions

Native mobile SDK extensions for iOS and Android that integrate Adobe Campaign push notifications, in-app messaging, and local notifications into mobile applications. Includes t...

Adobe Campaign Custom Resources API

Access custom resources defined in Campaign Standard, both profile-linked and standalone.

Adobe Campaign Data Management API

Write, update, and delete data records using the xtk:session#Write method. Supports insert, insertOrUpdate, update, and delete operations via the _operation attribute.

Adobe Campaign Delivery API

Prepare and submit message deliveries including email, SMS, and push notifications.

Adobe Campaign Marketing History API

Retrieve marketing event history for profiles including delivery logs and mirror page links.

Adobe Campaign Metadata API

Discover resource schemas, fields, filters, and data policies for Campaign Standard resources.

Adobe Campaign Organizational Units API

Retrieve organizational unit structures used for access control and data partitioning.

Adobe Campaign Privacy API

Create GDPR and CCPA privacy access and deletion requests for data subject compliance.

Adobe Campaign ProfileAndServices API

The ProfileAndServices API from Adobe Campaign — 2 operation(s) for profileandservices.

Adobe Campaign Profiles API

Manage recipient profiles including creation, retrieval, update, and deletion of contact records.

Adobe Campaign Query Definition API

Execute queries against Campaign schemas using the xtk:queryDef interface. Supports get, getIfExists, select, and count operations with XPath field expressions, WHERE conditions...

Adobe Campaign Real-Time Events API

Push real-time transactional events for immediate or batched processing by the Message Center execution instances.

Adobe Campaign Session Management API

Authenticate and manage server sessions. Logon returns session and security tokens required for all subsequent API calls.

Adobe Campaign Subscription API

Subscribe and unsubscribe recipients to and from information services.

Adobe Campaign Subscriptions API

Subscribe and unsubscribe profiles to and from services.

Adobe Campaign Transactional Messages API

Trigger and monitor transactional messages across email, SMS, and push notification channels.

Adobe Campaign Workflow API

Start, stop, and signal workflows. PostEvent sends asynchronous signals to trigger workflow transitions.

Adobe Campaign Workflows API

Control workflow execution including starting, pausing, resuming, and stopping marketing workflows.

Scroll within the panel for all 20 ·

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Adobe Campaign Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 10

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Cross-Channel Campaign Orchestration

Design and execute campaigns across email, SMS, push, direct mail, and web channels.

Profile and Audience Management

Manage customer profiles, segments, and audiences for targeted messaging.

Email Delivery

Send transactional and marketing emails with personalization and A/B testing.

Workflow Automation

Build and execute automated marketing workflows with visual workflow designer.

Real-Time Messaging

Trigger personalized messages in real time based on customer events and behaviors.

Reporting and Analytics

Access campaign performance metrics, delivery statistics, and audience insights.

Content Personalization

Dynamic content blocks and personalization fields for tailored messaging.

Push Notifications

Send mobile push notifications to iOS and Android devices.

SMS Messaging

Send SMS campaigns and transactional messages to mobile subscribers.

Landing Pages

Create and manage landing pages for campaign responses and lead capture.

Scroll within the panel for all 10 ·

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Adobe Campaign Transactional Messaging Events

Event-driven transactional messaging system for Adobe Campaign. Supports triggering personalized messages across email, SMS, and push notification channels in response to real-t...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Adobe Campaign Context

29 classes · 57 properties

JSON-LD

Spectral Rules 3

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Adobe Campaign API Rules

6 rules · 1 errors · 4 warnings

SPECTRAL

Adobe Campaign API Rules

5 rules · 3 warnings

SPECTRAL

Adobe Campaign API Rules

17 rules · 14 errors · 2 warnings

SPECTRAL

JSON Schema 30

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

DeliveryRequest

2 properties

JSON SCHEMA

PushEventRequest

1 properties

JSON SCHEMA

PushEventResponse

1 properties

JSON SCHEMA

PushEventsRequest

1 properties

JSON SCHEMA

QueryDefinition

1 properties

JSON SCHEMA

QueryResult

1 properties

JSON SCHEMA

SessionLogonRequest

2 properties

JSON SCHEMA

SessionLogonResponse

3 properties

JSON SCHEMA

SOAPFault

3 properties

JSON SCHEMA

SubscriptionRequest

3 properties

JSON SCHEMA

WorkflowPostEventRequest

3 properties

JSON SCHEMA

WorkflowRequest

1 properties

JSON SCHEMA

WriteCollectionRequest

1 properties

JSON SCHEMA

WriteRequest

1 properties

JSON SCHEMA

WriteResponse

1 properties

JSON SCHEMA

MarketingHistory

2 properties

JSON SCHEMA

OrgUnit

4 properties

JSON SCHEMA

PrivacyRequestResponse

2 properties

JSON SCHEMA

PrivacyRequest

5 properties

JSON SCHEMA

ProfileCreate

8 properties

JSON SCHEMA

Profile

15 properties

JSON SCHEMA

ProfileUpdate

11 properties

JSON SCHEMA

ServiceCreate

3 properties

JSON SCHEMA

Service

8 properties

JSON SCHEMA

ServiceUpdate

4 properties

JSON SCHEMA

SubscriptionRequest

1 properties

JSON SCHEMA

TransactionalEventResponse

3 properties

JSON SCHEMA

TransactionalEvent

6 properties

JSON SCHEMA

TransactionalEventStatus

4 properties

JSON SCHEMA

WorkflowCommand

1 properties

JSON SCHEMA

Scroll within the panel for all 30 ·

JSON Structure 30

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Adobe Campaign Standard Org Unit Structure

4 properties

JSON STRUCTURE

Adobe Campaign Standard Profile Structure

15 properties

JSON STRUCTURE

Adobe Campaign Standard Service Structure

8 properties

JSON STRUCTURE

Scroll within the panel for all 30 ·

Examples 30

Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.

Example request and response payloads for these APIs.

Scroll within the panel for all 30 ·

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Adobe Campaign Authentication

apiKey/http · 3 schemes

SECURITY

Adobe Campaign Domain Security

TLSv1.2 · HSTS · DMARC

SECURITY

Adobe Campaign Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Adobe Campaign Agentic Access

35 operations · 25 acting · 3 human-in-the-loop

35 operations · 25 acting

AGENTIC

Use Cases 6

What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.

What developers build with this provider.

Email Marketing Campaigns

Design, personalize, and send email campaigns with tracking and analytics.

Customer Journey Orchestration

Build multi-step customer journeys with triggers, conditions, and automated actions.

Transactional Messaging

Send real-time transactional emails and SMS for order confirmations and alerts.

Lead Nurturing

Automate lead scoring and nurture sequences based on engagement data.

Audience Segmentation

Build dynamic audience segments for targeted campaign delivery.

Cross-Channel Coordination

Coordinate messaging across email, SMS, push, and direct mail channels.

Integrations 4

Pre-built integrations with other platforms tell you where this provider already fits in a stack.

Pre-built integrations with other platforms and tools.

Adobe Experience Cloud

Native integration with AEM, Analytics, and Target for unified marketing.

Adobe Experience Platform

Real-time customer profile and audience sharing with AEP.

Salesforce

CRM integration for syncing contacts, leads, and campaign data.

Microsoft Dynamics

CRM integration for contact synchronization and campaign tracking.

Solutions 3

Packaged solutions the provider offers on top of the raw API surface.

Packaged solutions this provider offers.

Adobe Campaign Standard

Cloud-native marketing automation with modern REST APIs and visual workflow designer.

Adobe Campaign Classic

On-premises/hybrid marketing automation with SOAP and JavaScript APIs.

Adobe Campaign v8

Latest generation combining Campaign Classic power with cloud scalability.

Resources

Every other property we hold for Adobe Campaign — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 2

Portal, sign-up, and the first successful call

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Operate 2

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/adobe-campaign · machine-readable index on apis.io