Adobe Launch
Adobe Launch, now known as Adobe Experience Platform Tags, is a next-generation tag management system that unifies the client-side marketing ecosystem by empowering developers to build integrations on a robust, extensible platform that partners, clients, and the broader industry can build on and contribute to.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Adobe Launch the way a machine reads it — 486 machine-readable artifacts across 16 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Adobe Launch scores 65.0/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Adobe Launch
Each block below is one kind of artifact we hold for Adobe Launch. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 16
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Adobe Launch Builds API
Manage compiled tag library builds for deployment.
Adobe Launch Callbacks API
Manage webhook callbacks triggered by audit events.
Adobe Launch Companies API
Manage organization companies.
Adobe Launch Data Elements API
Manage data elements for server-side event processing.
Adobe Launch Edge Network API API
Send event data directly to the Adobe Experience Platform Edge Network. Supports both interactive (interact) and non-interactive (collect) data collection with authenticated and...
Adobe Launch Environments API
Manage environments for event forwarding builds.
Adobe Launch Extension Packages API
Manage extension packages that define capabilities, library modules, and views available to Adobe Experience Platform Tags users.
Adobe Launch Extensions API
Manage extensions installed in event forwarding properties.
Adobe Launch Hosts API
Manage hosting destinations for tag library delivery.
Adobe Launch Libraries API
Manage libraries for event forwarding deployment.
Adobe Launch Media Edge API API
Track media playback events through the Adobe Experience Platform Edge Network. Requires the Streaming Media Collection Add-on. Supports session management, play/pause tracking,...
Adobe Launch Properties API
Manage event forwarding properties (edge platform).
Adobe Launch Rule Components API
Manage the individual event, condition, and action components within rules.
Adobe Launch Rules API
Manage server-side event forwarding rules.
Adobe Launch Search API
Search across multiple resource types.
Adobe Launch Secrets API
Manage secrets for authenticating event forwarding rules with external systems. Supports token, simple-http, oauth2, and oauth2-google types.
Scroll within the panel for all 16 ·
Postman Collections 4
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Open Collections 4
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Adobe Experience Platform Data Collection API
OPEN COLLECTIONAdobe Experience Platform Event Forwarding API
OPEN COLLECTIONAdobe Launch Extension API
OPEN COLLECTIONAdobe Launch Reactor API
OPEN COLLECTIONArazzo Workflows 13
Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.
Multi-step API workflows described with the Arazzo specification.
Adobe Launch Add a Component to an Existing Rule
Verify a rule exists, add a new rule component to it, and list the rule's components to confirm.
ARAZZOAdobe Launch Audit a Property's Contents
Read a property and inventory its rules, data elements, and installed extensions.
ARAZZOAdobe Launch Bootstrap an Event Forwarding Property
Create a server-side event forwarding property, then add a rule and a data element to it.
ARAZZOAdobe Launch Bootstrap a Property with a Rule
Stand up a new Tags property, add a rule to it, and attach a first rule component.
ARAZZOAdobe Launch Create and Verify a Data Element
Create a data element under a property, then read it back to confirm it persisted.
ARAZZOAdobe Launch Create an Event Forwarding Secret
Create a secret scoped to an environment on an event forwarding property, then read it back.
ARAZZOAdobe Launch Install an Extension from a Package
Find an extension package by name, install it into a property, and read the installed extension back.
ARAZZOAdobe Launch Build a Library and Poll for Completion
Create a library, add a rule to it, kick off a build, and poll the build until it finishes.
ARAZZOAdobe Launch Provision a Host and Environment
Create a delivery host on a property, then create an environment that uses it.
ARAZZOAdobe Launch Submit, Approve, and Build a Library
Transition an existing library through submit and approve, then compile a build and poll it.
ARAZZOAdobe Launch Register a Build Callback Webhook
Register a callback on a property to receive build notifications, then read it back.
ARAZZOAdobe Launch Republish a Library's Latest Build
Find a library's most recent build, republish it, and poll until the republish completes.
ARAZZOAdobe Launch Search for a Property and Fetch It
Search across Tags resources by name for a property, then retrieve the matched property in full.
ARAZZOScroll within the panel for all 13 ·
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Adobe Launch Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Adobe Launch Finops
FINOPSFeatures 8
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Scroll within the panel for all 8 ·
Semantic Vocabularies 5
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
context Context
JSON-LDData Collection Context
JSON-LDEvent Forwarding Context
JSON-LDExtension Context
JSON-LDReactor Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Adobe Launch API Rules
SPECTRALAdobe Launch API Rules
SPECTRALJSON Schema 141
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Adobe Experience Platform Tags Build
JSON SCHEMACollectRequest
JSON SCHEMACollectResponse
JSON SCHEMAErrorResponse
JSON SCHEMAInteractRequest
JSON SCHEMAInteractResponse
JSON SCHEMAMediaErrorRequest
JSON SCHEMAMediaEventRequest
JSON SCHEMAMediaSessionStartRequest
JSON SCHEMAMediaSessionStartResponse
JSON SCHEMAXDMEvent
JSON SCHEMAAdobe Experience Platform Tags Data Element
JSON SCHEMADataElementCreateRequest
JSON SCHEMADataElementListResponse
JSON SCHEMADataElementResource
JSON SCHEMADataElementSingleResponse
JSON SCHEMAEnvironmentListResponse
JSON SCHEMAEnvironmentSingleResponse
JSON SCHEMAErrorResponse
JSON SCHEMAExtensionListResponse
JSON SCHEMALibraryCreateRequest
JSON SCHEMALibraryListResponse
JSON SCHEMALibrarySingleResponse
JSON SCHEMAPaginationMeta
JSON SCHEMAPropertyAttributes
JSON SCHEMAPropertyCreateRequest
JSON SCHEMAPropertyListResponse
JSON SCHEMAPropertyResource
JSON SCHEMAPropertySingleResponse
JSON SCHEMAPropertyUpdateRequest
JSON SCHEMARelationship
JSON SCHEMARuleCreateRequest
JSON SCHEMARuleListResponse
JSON SCHEMARuleResource
JSON SCHEMARuleSingleResponse
JSON SCHEMARuleUpdateRequest
JSON SCHEMASecretAttributes
JSON SCHEMASecretCreateRequest
JSON SCHEMASecretListResponse
JSON SCHEMASecretResource
JSON SCHEMASecretSingleResponse
JSON SCHEMASecretUpdateRequest
JSON SCHEMAErrorResponse
JSON SCHEMAExtensionAttributes
JSON SCHEMAExtensionInstallRequest
JSON SCHEMAExtensionListResponse
JSON SCHEMAExtensionPackageAttributes
JSON SCHEMAExtensionPackageListResponse
JSON SCHEMAExtensionPackageResource
JSON SCHEMAExtensionPackageSingleResponse
JSON SCHEMAExtensionPackageUpdateRequest
JSON SCHEMAExtensionResource
JSON SCHEMAExtensionReviseRequest
JSON SCHEMAExtensionSingleResponse
JSON SCHEMALibraryListResponse
JSON SCHEMAPaginationMeta
JSON SCHEMAPropertySingleResponse
JSON SCHEMARelationship
JSON SCHEMAAdobe Experience Platform Tags Extension
JSON SCHEMAAdobe Experience Platform Tags Library
JSON SCHEMAAdobe Experience Platform Tags Property
JSON SCHEMABuildAttributes
JSON SCHEMABuildListResponse
JSON SCHEMABuildResource
JSON SCHEMABuildSingleResponse
JSON SCHEMACallbackAttributes
JSON SCHEMACallbackCreateRequest
JSON SCHEMACallbackListResponse
JSON SCHEMACallbackResource
JSON SCHEMACallbackSingleResponse
JSON SCHEMACallbackUpdateRequest
JSON SCHEMACompanyAttributes
JSON SCHEMACompanyListResponse
JSON SCHEMACompanyResource
JSON SCHEMACompanySingleResponse
JSON SCHEMADataElementAttributes
JSON SCHEMADataElementCreateRequest
JSON SCHEMADataElementListResponse
JSON SCHEMADataElementResource
JSON SCHEMADataElementSingleResponse
JSON SCHEMADataElementUpdateRequest
JSON SCHEMAEnvironmentAttributes
JSON SCHEMAEnvironmentCreateRequest
JSON SCHEMAEnvironmentListResponse
JSON SCHEMAEnvironmentResource
JSON SCHEMAEnvironmentSingleResponse
JSON SCHEMAEnvironmentUpdateRequest
JSON SCHEMAErrorResponse
JSON SCHEMAExtensionAttributes
JSON SCHEMAExtensionCreateRequest
JSON SCHEMAExtensionListResponse
JSON SCHEMAExtensionPackageAttributes
JSON SCHEMAExtensionPackageListResponse
JSON SCHEMAExtensionPackageResource
JSON SCHEMAExtensionPackageSingleResponse
JSON SCHEMAExtensionResource
JSON SCHEMAExtensionSingleResponse
JSON SCHEMAExtensionUpdateRequest
JSON SCHEMAHostAttributes
JSON SCHEMAHostCreateRequest
JSON SCHEMAHostListResponse
JSON SCHEMAHostResource
JSON SCHEMAHostSingleResponse
JSON SCHEMAHostUpdateRequest
JSON SCHEMALibraryAttributes
JSON SCHEMALibraryCreateRequest
JSON SCHEMALibraryListResponse
JSON SCHEMALibraryResource
JSON SCHEMALibrarySingleResponse
JSON SCHEMALibraryUpdateRequest
JSON SCHEMAPaginationMeta
JSON SCHEMAPropertyAttributes
JSON SCHEMAPropertyCreateRequest
JSON SCHEMAPropertyListResponse
JSON SCHEMAPropertyResource
JSON SCHEMAPropertySingleResponse
JSON SCHEMAPropertyUpdateRequest
JSON SCHEMARelationshipRequest
JSON SCHEMARelationship
JSON SCHEMARelationshipSingleRequest
JSON SCHEMARuleAttributes
JSON SCHEMARuleComponentAttributes
JSON SCHEMARuleComponentCreateRequest
JSON SCHEMARuleComponentListResponse
JSON SCHEMARuleComponentResource
JSON SCHEMARuleComponentSingleResponse
JSON SCHEMARuleComponentUpdateRequest
JSON SCHEMARuleCreateRequest
JSON SCHEMARuleListResponse
JSON SCHEMARuleResource
JSON SCHEMARuleSingleResponse
JSON SCHEMARuleUpdateRequest
JSON SCHEMASearchRequest
JSON SCHEMASearchResponse
JSON SCHEMASecretAttributes
JSON SCHEMASecretCreateRequest
JSON SCHEMASecretListResponse
JSON SCHEMASecretResource
JSON SCHEMASecretSingleResponse
JSON SCHEMASecretUpdateRequest
JSON SCHEMAAdobe Experience Platform Tags Rule
JSON SCHEMAScroll within the panel for all 141 ·
JSON Structure 135
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Data Collection Collect Request Structure
JSON STRUCTUREData Collection Collect Response Structure
JSON STRUCTUREData Collection Error Response Structure
JSON STRUCTUREData Collection Interact Request Structure
JSON STRUCTUREData Collection Interact Response Structure
JSON STRUCTUREData Collection Media Error Request Structure
JSON STRUCTUREData Collection Media Event Request Structure
JSON STRUCTUREData Collection Media Session Start Request Structure
JSON STRUCTUREData Collection Media Session Start Response Structure
JSON STRUCTUREData Collection Xdm Event Structure
JSON STRUCTUREEvent Forwarding Data Element Create Request Structure
JSON STRUCTUREEvent Forwarding Data Element List Response Structure
JSON STRUCTUREEvent Forwarding Data Element Resource Structure
JSON STRUCTUREEvent Forwarding Data Element Single Response Structure
JSON STRUCTUREEvent Forwarding Environment List Response Structure
JSON STRUCTUREEvent Forwarding Environment Single Response Structure
JSON STRUCTUREEvent Forwarding Error Response Structure
JSON STRUCTUREEvent Forwarding Extension List Response Structure
JSON STRUCTUREEvent Forwarding Library Create Request Structure
JSON STRUCTUREEvent Forwarding Library List Response Structure
JSON STRUCTUREEvent Forwarding Library Single Response Structure
JSON STRUCTUREEvent Forwarding Pagination Meta Structure
JSON STRUCTUREEvent Forwarding Property Attributes Structure
JSON STRUCTUREEvent Forwarding Property Create Request Structure
JSON STRUCTUREEvent Forwarding Property List Response Structure
JSON STRUCTUREEvent Forwarding Property Resource Structure
JSON STRUCTUREEvent Forwarding Property Single Response Structure
JSON STRUCTUREEvent Forwarding Property Update Request Structure
JSON STRUCTUREEvent Forwarding Relationship Structure
JSON STRUCTUREEvent Forwarding Rule Create Request Structure
JSON STRUCTUREEvent Forwarding Rule List Response Structure
JSON STRUCTUREEvent Forwarding Rule Resource Structure
JSON STRUCTUREEvent Forwarding Rule Single Response Structure
JSON STRUCTUREEvent Forwarding Rule Update Request Structure
JSON STRUCTUREEvent Forwarding Secret Attributes Structure
JSON STRUCTUREEvent Forwarding Secret Create Request Structure
JSON STRUCTUREEvent Forwarding Secret List Response Structure
JSON STRUCTUREEvent Forwarding Secret Resource Structure
JSON STRUCTUREEvent Forwarding Secret Single Response Structure
JSON STRUCTUREEvent Forwarding Secret Update Request Structure
JSON STRUCTUREExtension Error Response Structure
JSON STRUCTUREExtension Extension Attributes Structure
JSON STRUCTUREExtension Extension Install Request Structure
JSON STRUCTUREExtension Extension List Response Structure
JSON STRUCTUREExtension Extension Package Attributes Structure
JSON STRUCTUREExtension Extension Package List Response Structure
JSON STRUCTUREExtension Extension Package Resource Structure
JSON STRUCTUREExtension Extension Package Single Response Structure
JSON STRUCTUREExtension Extension Package Update Request Structure
JSON STRUCTUREExtension Extension Resource Structure
JSON STRUCTUREExtension Extension Revise Request Structure
JSON STRUCTUREExtension Extension Single Response Structure
JSON STRUCTUREExtension Library List Response Structure
JSON STRUCTUREExtension Pagination Meta Structure
JSON STRUCTUREExtension Property Single Response Structure
JSON STRUCTUREExtension Relationship Structure
JSON STRUCTUREReactor Build Attributes Structure
JSON STRUCTUREReactor Build List Response Structure
JSON STRUCTUREReactor Build Resource Structure
JSON STRUCTUREReactor Build Single Response Structure
JSON STRUCTUREReactor Callback Attributes Structure
JSON STRUCTUREReactor Callback Create Request Structure
JSON STRUCTUREReactor Callback List Response Structure
JSON STRUCTUREReactor Callback Resource Structure
JSON STRUCTUREReactor Callback Single Response Structure
JSON STRUCTUREReactor Callback Update Request Structure
JSON STRUCTUREReactor Company Attributes Structure
JSON STRUCTUREReactor Company List Response Structure
JSON STRUCTUREReactor Company Resource Structure
JSON STRUCTUREReactor Company Single Response Structure
JSON STRUCTUREReactor Data Element Attributes Structure
JSON STRUCTUREReactor Data Element Create Request Structure
JSON STRUCTUREReactor Data Element List Response Structure
JSON STRUCTUREReactor Data Element Resource Structure
JSON STRUCTUREReactor Data Element Single Response Structure
JSON STRUCTUREReactor Data Element Update Request Structure
JSON STRUCTUREReactor Environment Attributes Structure
JSON STRUCTUREReactor Environment Create Request Structure
JSON STRUCTUREReactor Environment List Response Structure
JSON STRUCTUREReactor Environment Resource Structure
JSON STRUCTUREReactor Environment Single Response Structure
JSON STRUCTUREReactor Environment Update Request Structure
JSON STRUCTUREReactor Error Response Structure
JSON STRUCTUREReactor Extension Attributes Structure
JSON STRUCTUREReactor Extension Create Request Structure
JSON STRUCTUREReactor Extension List Response Structure
JSON STRUCTUREReactor Extension Package Attributes Structure
JSON STRUCTUREReactor Extension Package List Response Structure
JSON STRUCTUREReactor Extension Package Resource Structure
JSON STRUCTUREReactor Extension Package Single Response Structure
JSON STRUCTUREReactor Extension Resource Structure
JSON STRUCTUREReactor Extension Single Response Structure
JSON STRUCTUREReactor Extension Update Request Structure
JSON STRUCTUREReactor Host Attributes Structure
JSON STRUCTUREReactor Host Create Request Structure
JSON STRUCTUREReactor Host List Response Structure
JSON STRUCTUREReactor Host Resource Structure
JSON STRUCTUREReactor Host Single Response Structure
JSON STRUCTUREReactor Host Update Request Structure
JSON STRUCTUREReactor Library Attributes Structure
JSON STRUCTUREReactor Library Create Request Structure
JSON STRUCTUREReactor Library List Response Structure
JSON STRUCTUREReactor Library Resource Structure
JSON STRUCTUREReactor Library Single Response Structure
JSON STRUCTUREReactor Library Update Request Structure
JSON STRUCTUREReactor Pagination Meta Structure
JSON STRUCTUREReactor Property Attributes Structure
JSON STRUCTUREReactor Property Create Request Structure
JSON STRUCTUREReactor Property List Response Structure
JSON STRUCTUREReactor Property Resource Structure
JSON STRUCTUREReactor Property Single Response Structure
JSON STRUCTUREReactor Property Update Request Structure
JSON STRUCTUREReactor Relationship Request Structure
JSON STRUCTUREReactor Relationship Single Request Structure
JSON STRUCTUREReactor Relationship Structure
JSON STRUCTUREReactor Rule Attributes Structure
JSON STRUCTUREReactor Rule Component Attributes Structure
JSON STRUCTUREReactor Rule Component Create Request Structure
JSON STRUCTUREReactor Rule Component List Response Structure
JSON STRUCTUREReactor Rule Component Resource Structure
JSON STRUCTUREReactor Rule Component Single Response Structure
JSON STRUCTUREReactor Rule Component Update Request Structure
JSON STRUCTUREReactor Rule Create Request Structure
JSON STRUCTUREReactor Rule List Response Structure
JSON STRUCTUREReactor Rule Resource Structure
JSON STRUCTUREReactor Rule Single Response Structure
JSON STRUCTUREReactor Rule Update Request Structure
JSON STRUCTUREReactor Search Request Structure
JSON STRUCTUREReactor Search Response Structure
JSON STRUCTUREReactor Secret Attributes Structure
JSON STRUCTUREReactor Secret Create Request Structure
JSON STRUCTUREReactor Secret List Response Structure
JSON STRUCTUREReactor Secret Resource Structure
JSON STRUCTUREReactor Secret Single Response Structure
JSON STRUCTUREReactor Secret Update Request Structure
JSON STRUCTUREScroll within the panel for all 135 ·
Examples 135
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Reactor Relationship Example
EXAMPLEScroll within the panel for all 135 ·
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 7
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Scroll within the panel for all 7 ·
Integrations 9
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Scroll within the panel for all 9 ·
Resources
Every other property we hold for Adobe Launch — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 13
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 13 ·
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 4
Authentication, authorization, and security posture
Operate 2
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
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