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Affiniti

Affiniti is the channel-marketing software company founded in Sydney, Australia by Joel Montgomery and listed under that name on the EquityZen secondary market; it traded for most of its life as OneAffiniti and, after Capstreet-backed Incentive Solutions acquired it in April 2021, the combined business rebranded to Extu in September 2023, the brand its product and every live web property carry today. It sells a through-channel marketing automation and channel incentive platform that suppliers and distributors use to run co-branded campaigns, content syndication, rewards, rebates, SPIFFs and attribution for their reseller partners in technology, building, automotive, energy, insurance and medical channels. It is a SaaS product and managed service: its own llms.txt and full XML sitemap list no developer portal, API reference, SDK or machine-readable contract of any kind.

travel_explore apis.io index code GitHub source

Affiniti is tracked in the API Evangelist network. This page is the human-readable profile that sits on top of the machine-readable index we maintain at apis.io.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

No API surface

Why this profile is thin

Affiniti — trading today as Extu after the OneAffiniti / Incentive Solutions merger — sells a through-channel marketing and incentive SaaS platform as an end-user product and a managed service, and publishes no developer program of any kind: its own llms.txt indexes 661 pages and its three XML sitemaps every public URL, and neither names a developer portal, API reference, SDK, webhook or specification, while every OpenAPI/GraphQL/MCP/agent-card path probed on extu.com, oneaffiniti.com, app.extu.com and the cms-api.extu.com backend the Partner Experience app actually calls returns 404 (a Laravel "route could not be found" JSON body on cms-api, including for a random control path). The only machine-readable documents any Extu host serves are the OpenID Connect discovery documents for the two Auth0 tenants behind its CMS and partner logins, which are sign-in metadata for humans, not an API contract.

This is an honest zero, not a gap in our research. Affiniti does not appear to expose an API, so there is nothing here for us to index and nothing for them to fix.

What we probed
  • https://extu.com/llms.txt → HTTP 200
  • https://extu.com/sitemap_index.xml → HTTP 200
  • https://extu.com/robots.txt → HTTP 200
  • https://cms-api.extu.com/openapi.json → HTTP 404
  • https://cms-api.extu.com/swagger.json → HTTP 404
  • https://cms-api.extu.com/api-docs → HTTP 404
  • https://cms-api.extu.com/api/v1 → HTTP 404
  • https://extu.com/.well-known/agent-card.json → HTTP 404
  • https://extu.com/.well-known/agent.json → HTTP 404
  • https://extu.com/.well-known/api-catalog → HTTP 404
  • https://extu.com/.well-known/security.txt → HTTP 404
  • https://oneaffiniti.com/apis.json → HTTP 404
  • https://cms-login.extu.com/.well-known/openid-configuration → HTTP 200
  • https://pexp-login.extu.com/.well-known/openid-configuration → HTTP 200
  • https://extu.com/.well-known/affiniti-negative-control-7f3ab91c.json → HTTP 404

Checked 2026-09-12. If this is out of date, tell us on the provider's repo and we will re-run the profile.

Affiniti is in the network as a tracked entity. We haven't yet indexed a public API surface for it — when one is published, the artifacts, score, and agent-readiness read will appear here automatically. The source repository is where that profile is built.

← All providers · Data indexed from github.com/api-evangelist/affiniti · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Affiniti, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

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On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.