Amplify
Amplify (Amplify Life Insurance) is an insurtech founded in 2019 and launched in 2020, building what it calls the modern infrastructure for life insurance. It sells term, permanent, indexed universal life (IUL), annuity, final expense whole life and accidental death benefit products, with an emphasis on cash-value policies customers can borrow against while alive. Amplify distributes through four motions on one platform: a direct-to-consumer digital experience, an advisor and referral network, embedded distribution inside partner products, and white-label carrier partnerships with carriers and reinsurers including FGL, EMC and Munich Re. Its public developer surface is minimal: there is no developer portal, no published OpenAPI and no public SDKs. The company does operate a production API host (api.getamplifylife.com) fronted by AWS API Gateway that rejects unauthenticated calls, and it publishes embeddable IUL/VUL calculator widgets under /embed/ used for partner and advisor placements.
More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.
API Evangelist profiles Amplify the way a machine reads it — 3 machine-readable artifacts across 1 API, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Amplify scores 26.6/100 (emerging), with a separate agent-readiness read of 21/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Amplify
Each block below is one kind of artifact we hold for Amplify. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 1
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Amplify Distribution API
Private partner-facing API behind api.getamplifylife.com, used for Amplify's embedded distribution motion ("Embed your products inside trusted partner ecosystems via API", per t...
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Amplify — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 1
Portal, sign-up, and the first successful call
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 4
Pagination, idempotency, versioning, errors, and events
Access & Security 2
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
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