AppsFlyer
AppsFlyer is a mobile marketing analytics and attribution platform used by app marketers to measure, attribute and optimize user acquisition across mobile, web, CTV, console and PC. Its developer surface spans mobile and platform SDKs (iOS, Android, Unity, React Native, Flutter, Cordova, Unreal, Roku, Tizen, webOS) and a large REST API estate published on the AppsFlyer developer hub: Pull APIs for raw and aggregate report export, the Master and Cohort reporting APIs, server-to-server and client-to-server event ingestion APIs, the OneLink deep-linking API, audience import/activation APIs, SKAdNetwork conversion-value and postback APIs, app and user management APIs, the Protect360 click-signing anti-fraud API, the ROI360 net-revenue API, and an OpenDSR privacy-request API. AppsFlyer also runs a Push API webhook surface for real-time postbacks and a hosted Model Context Protocol (MCP) server for agent access.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles AppsFlyer the way a machine reads it — 58 machine-readable artifacts across 11 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — AppsFlyer scores 71.0/100 (exemplar), with a separate agent-readiness read of 59/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-08-17 · rubric v0.11.0
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How we profile AppsFlyer
Each block below is one kind of artifact we hold for AppsFlyer. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 11
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Pull API (Reporting Data)
Report-pull endpoints that export AppsFlyer attribution and analytics data as CSV/JSON: raw-data installs, in-app events, re-engagements, retargeting, uninstalls, ad-revenue and...
Events APIs (Server-to-Server & Client-to-Server)
Event-ingestion endpoints for sending installs, sessions and in-app events to AppsFlyer from a server or a non-mobile client. Covers the mobile S2S events API (api3), the legacy...
Management APIs
Account and configuration management endpoints: app management V2.0 (add, update and delete apps), the app list API for app owners and ad networks, bulk user management, the aud...
Audience APIs
Audience segmentation and activation endpoints: the Audience External API for listing, connecting, splitting, pausing and inspecting audiences and their partner connections, the...
OneLink API
The OneLink API creates, reads, updates and deletes AppsFlyer OneLink attribution links and custom deep-link URLs programmatically, including the link parameters, TTL, branded d...
SKAdNetwork (SKAN) APIs
Apple SKAdNetwork endpoints: the SKAN aggregated performance report API, the SKAN aggregated postbacks-by-arrival-date API, the conversion-value (CV) schema APIs for advertisers...
OpenDSR API
The OpenDSR (Data Subject Request) API implements the IAB OpenDSR specification so advertisers can submit, track, and cancel GDPR/CCPA subject access and erasure requests agains...
Click Signing API (Protect360)
The Protect360 click-signing API manages the secret keys, configuration, excluded apps, circuit breaker and reporting used to cryptographically sign attribution clicks so AppsFl...
ROI360 Net Revenue API
The ROI360 net-revenue API returns store-tax and net-revenue figures per app and store so marketers can measure return on ad spend against revenue net of app-store commission an...
Creative External API
The Creative External API uploads creative assets and publishes ads to ad networks programmatically, bypassing the AppsFlyer Creative Dashboard UI. It is asynchronous — a batch ...
AppsFlyer MCP Server
AppsFlyer's hosted Model Context Protocol server exposes AppsFlyer's unified marketing data to LLM clients and agents over an OAuth 2.1 authorization-code + PKCE flow with dynam...
Scroll within the panel for all 11 ·
Open Collections 39
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Additional Identifiers API
OPEN COLLECTIONAdRevenue Account Integrations API
OPEN COLLECTIONAggregate Pull API V1 Token
OPEN COLLECTIONAggregate Pull API V2 Token
OPEN COLLECTIONApp list API
OPEN COLLECTIONApp management API V2.0
OPEN COLLECTIONAudience External API
OPEN COLLECTIONAudience Import API
OPEN COLLECTIONAudiences User Attribution Import API
OPEN COLLECTIONAudit Public API
OPEN COLLECTIONClick Signing API
OPEN COLLECTIONCohort API
OPEN COLLECTIONDeep linking REST API
OPEN COLLECTIONEngagements API
OPEN COLLECTIONGCD API for SDK attribution testing
OPEN COLLECTIONInCost API
OPEN COLLECTION[Legacy] Server-to-server events API (for mobile)
OPEN COLLECTIONMaster API
OPEN COLLECTIONMaster freshness API
OPEN COLLECTIONOneLink API v2.0
OPEN COLLECTIONOpenDSR API
OPEN COLLECTIONPartner integration settings API
OPEN COLLECTIONPC/Console/CTV Client-app Events API
OPEN COLLECTIONPC/Console/CTV Events API
OPEN COLLECTIONPreload C2S Measurement API
OPEN COLLECTIONPreload Measurement API
OPEN COLLECTIONPush API Configuration API
OPEN COLLECTIONRaw Data Pull API V1 Token
OPEN COLLECTIONRaw Data Pull API V2 Token
OPEN COLLECTIONROI360 Net Revenue API (v2.0)
OPEN COLLECTIONServer-to-server events API (for mobile)
OPEN COLLECTIONSKAN aggregated performance report API
OPEN COLLECTIONSKAN aggregated postback by arrival date API
OPEN COLLECTIONSKAN conversion studio API
OPEN COLLECTIONSKAN CV schema API for ad networks
OPEN COLLECTIONSKAN CV Schema API for Advertisers
OPEN COLLECTIONTest Console API
OPEN COLLECTIONUser management
OPEN COLLECTIONWEB Server-TO-Server API
OPEN COLLECTIONScroll within the panel for all 39 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
appsflyer-mcp.yml
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Appsflyer Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Appsflyer Push Api Webhooks
ASYNCAPISecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Appsflyer Trust Center
SOC 2, ISO 27001, ISO 27017, ISO 27018, ISO 27032, ISO 27701, CSA STAR, TrustArc Enterprise Privacy Certification, PRIVO (GDPR + COPPA), EU-US Data Privacy Framework
SECURITYResources
Every other property we hold for AppsFlyer — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 7 ·
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 6
Authentication, authorization, and security posture
Operate 6
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/appsflyer · machine-readable index on apis.io
This is an independent, third-party profile of AppsFlyer, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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