Attentive
Attentive is a martech SMS and email marketing platform for e-commerce and retail brands. Its developer platform exposes REST APIs (v1 and v2) plus a GraphQL API for managing subscribers and subscriptions, sending SMS/email and ecommerce events (product view, add-to-cart, purchase), setting custom attributes and custom events, uploading product catalogs, distributing offers/coupon codes, resolving identity across phone/email/Shopify/Klaviyo/custom identifiers, handling CCPA privacy deletion requests, and subscribing to webhooks. It also ships iOS, Android, and React Native SDKs and an on-site JavaScript Tag for creative rendering and event collection. Authentication is OAuth 2.0 (authorization code grant) or a bearer API token.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Attentive the way a machine reads it — 26 machine-readable artifacts across 18 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Attentive scores 63.1/100 (strong), with a separate agent-readiness read of 64/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Attentive
Each block below is one kind of artifact we hold for Attentive. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 18
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Attentive Access Token API
Public applications must authenticate using the OAuth 2.0 specification to use Attentive’s API resources. Attentive uses OAuth 2.0’s authorization code grant flow to issue acces...
Attentive Bulk Segment Operations API
The Bulk Segment Operations API from Attentive — 1 operation(s) for bulk segment operations.
Attentive Bulk Status API
Endpoints for managing bulk data ingestion jobs. Use these endpoints to monitor the processing status asynchronously.
Attentive Bulk User Operations API
The Bulk User Operations API from Attentive — 1 operation(s) for bulk user operations.
Attentive Custom Attributes API
Use the Custom Attributes API to apply customizable data or characteristics to each of your subscribers. This API will either create a new custom attribute if it doesn't already...
Attentive Custom Events API
Use the Custom Events API to send user actions to use in the Attentive Segment Builder and Journey Builder for both email and text messages. This data cannot contain any sensiti...
Attentive eCommerce API
Use the eCommerce API to trigger an event when a user views a product, adds a product to their shopping cart, or makes a purchase.
Attentive Identity API
Use the Identity API to manage user identifiers. With this API, you can programmatically add a client user identifier or custom identifier(s) to a user. You should only use clie...
Attentive Offers API
You can use the Offers API to add discount codes to an existing offer.
Create an offer
- Navigate to the [Offers](https://ui.attentivemobile.com/offers) ...
Attentive Privacy Request API
You can use the Privacy Request API in order to comply with [California Consumer Privacy Act](https://epic.org/california-consumer-privacy-act-ccpa/) deletion requests through A...
Attentive Product Catalog API
Our product catalog API unlocks the ability to send high-performing journeys such as back in stock, low inventory, and price drop. It also lets you segment your customers and br...
Attentive Segments API
Endpoints for submitting bulk segment member additions and removals. Use these endpoints to manage segment memberships in bulk and monitor the processing status asynchronously. ...
Attentive Subscribers API
Use the Subscribers API to manage subscriptions. With this API, you can programmatically subscribe and unsubscribe users from subscriptions.
Attentive Test Authentication API
Use the Test Authentication endpoint to test your unique token that you received from Attentive. Make sure to save your token because all API requests are authenticated using be...
Attentive Test Authentication V2 API
Use the V2 Test Authentication endpoint to test your unique token that you received from Attentive. Make sure to save your token because all API requests are authenticated using...
Attentive User Attributes API
Endpoints for submitting bulk user attribute updates. Use these endpoints to upload large datasets of user data in a single request and monitor the processing status asynchronou...
Attentive User Properties API
This API will either create a new user if it doesn't already exist or update an existing one with the attributes provided. You can then use these attributes as macros in message...
Attentive Webhooks API
Create and manage webhooks
Scroll within the panel for all 18 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
attentive-mcp.yml
MCP SERVERRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Attentive Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Attentive Webhooks
ASYNCAPISecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for Attentive — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 7 ·
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 7
Authentication, authorization, and security posture
Scroll within the panel for all 7 ·
Operate 4
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
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