Bitly
Bitly is a link management platform for creating, branding, routing and measuring short links, QR Codes and link-in-bio pages at scale. The Bitly v4 REST API is a 94-operation, bearer-authenticated JSON API at https://api-ssl.bitly.com/v4 covering Bitlink creation and expansion, custom back-halves, branded short domains, groups (workspaces) and organizations, campaigns and channels, dynamic and static QR Codes, bulk shortening, engagement webhooks, and a deep click/scan analytics surface sliced by country, city, device, OS, browser and referrer. Bitly publishes its own OpenAPI 3.0 definition and operates an official remote Model Context Protocol server, making it directly callable by AI agents.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles Bitly the way a machine reads it — 33 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Bitly scores 67.6/100 (exemplar), with a separate agent-readiness read of 39/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-10 · rubric v0.20.0
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How we profile Bitly
Each block below is one kind of artifact we hold for Bitly. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 11
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Bitly BSDs API
List the branded short domains (BSDs) available to the authenticated account. 1 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v4....
Bitly Bitlinks API
Create, expand, update, archive and delete Bitlinks, list them by group, and read per-link click, engagement, country, city, device and referrer metrics. 21 operation(s), extrac...
Bitly Campaigns API
Manage marketing campaigns and the channels inside them, grouping Bitlinks for attribution. 8 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bi...
Bitly Custom Bitlinks API
Create and update custom back-halves on existing Bitlinks and read clicks by destination for A/B rotations. 5 operation(s), extracted verbatim from the OpenAPI Bitly publishes a...
Bitly Groups API
Manage groups (workspaces) — preferences, tags, shorten counts, exports, feature usage and historical usage — plus the full group-level click, scan and engagement analytics surf...
Bitly Organizations API
Read organizations, their plan limits, and shorten counts overall and by group. 5 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://dev.bitly.com/v4/v...
Bitly QR Codes API
Create dynamic and static QR Codes, customize their render, fetch the image, upgrade a code to a Bitlink, and read scan metrics by browser, city, country and device OS. 16 opera...
Bitly User API
Read and update the authenticated user profile and read the platform limits applied to the account. 3 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https:...
Bitly Webhooks API
Create, read, update, delete and verify webhook endpoints that receive Bitly engagement events. 6 operation(s), extracted verbatim from the OpenAPI Bitly publishes at https://de...
Bitly MCP Server
Bitly's official remote Model Context Protocol server, exposing 25 tools for link creation, QR Codes, analytics, groups, custom domains and bulk upload. Hosted by Bitly at https...
Bitly Apps API
The Apps API from Bitly — 1 operation(s) for apps.
Scroll within the panel for all 11 ·
Open Collections 11
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Bitly Bitlinks API
OPEN COLLECTIONBitly BSDs API
OPEN COLLECTIONBitly Campaigns API
OPEN COLLECTIONBitly Custom Bitlinks API
OPEN COLLECTIONBitly Groups API
OPEN COLLECTIONBitly OAuth Apps API
OPEN COLLECTIONBitly Organizations API
OPEN COLLECTIONBitly QR Codes API
OPEN COLLECTIONBitly User API
OPEN COLLECTIONBitly Webhooks API
OPEN COLLECTIONBitly API v4
OPEN COLLECTIONScroll within the panel for all 11 ·
MCP Servers 2
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Bitly MCP Server
MCP SERVERBitly MCP Server
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Bitly Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Bitly Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Bitly Engagement Webhooks
ASYNCAPISecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Bitly — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 9
MCP servers, agent skills, and machine-readable catalogs
Scroll within the panel for all 9 ·
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 10
Authentication, authorization, and security posture
Scroll within the panel for all 10 ·
Operate 6
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/bitly · machine-readable index on apis.io
This is an independent, third-party profile of Bitly, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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