Blueshift
Blueshift is an AI-powered customer engagement and customer data platform (CDP) that unifies customer profiles, product and content catalogs, and behavioural event streams, then activates them across email, SMS, push, in-app messaging, mobile inbox, iOS Live Activities and on-site live content. Its public surface is a REST API on api.getblueshift.com (US) and api.eu.getblueshift.com (EU) covering customers, events, catalogs, segments, custom user lists, campaigns, templates, shared assets, promotions, external fetches, interest alerts, subscription groups and email validation, documented operation-by-operation with a machine-readable OpenAPI 3.0 document behind every reference page. Blueshift also runs an official OAuth 2.0 remote MCP server in public beta, and ships first-party SDKs for iOS, Android, React Native, Flutter and Cordova.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Blueshift the way a machine reads it — 31 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Blueshift scores 65.9/100 (strong), with a separate agent-readiness read of 43/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-10-03 · rubric v0.23.0
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How we profile Blueshift
Each block below is one kind of artifact we hold for Blueshift. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 22
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Blueshift MCP Server
Official hosted remote MCP server, in public beta, exposing a catalogue of 131 tools (97 read, 34 write) across campaigns, segments, customer profiles, catalogs, templates, shar...
Blueshift Adapters API
Adapters are entities that provide integration to various services with Blueshift. For example, we provide adapters for various services such as Mailgun, Sendgrid, and Sparkpost...
Blueshift Campaigns API
Manage your campaigns in Blueshift.
Blueshift Catalog API
A catalog is a list of items which may include content or products.
Blueshift Custom user lists API
A custom user list contains information about the users of your site such as name, email, phone number, and location. You can use this list as a segment and run campaigns for them.
Blueshift Customer API
Blueshift hosts 360 degree customer profile for each of your users to represent all of their demographic, behavioral and engagement activity.
Blueshift Customer groups API
Customer groups link multiple customer profiles to a common parent entity with shared attributes. Use these endpoints to delete a group or remove a user from a group.
Blueshift Email template API
Email template lifecycle management
Blueshift Email validation API
Validate single or bulk email addresses to assess deliverability and risk.
Blueshift Event API
Use the event APIs to send events from your servers.
Blueshift External fetch API
External fetch is a Blueshift capability that lets you include dynamic content from external servers that is fetched “just in time” before sending a message.
Blueshift Interest alerts API
Interest alerts store information about users' interests. When an event occurs in an area or topic in which multiple users are interested, you can trigger a single API call to s...
Blueshift Live Activities API
The Live Activities API from Blueshift — 2 operation(s) for live activities.
Blueshift Live content API
Use the Live content API endpoint to insert content recommendations in your website and mobile apps.
Blueshift Promotions API
Promotions allows you to manage promo codes that you may wish to send to your customers through Blueshift Campaigns
Blueshift Push template API
Push template lifecycle management
Blueshift Search API
You can use the `customer_search` API to search for events associated with a customer.
Blueshift Segments API
A segment is a list of users that satisfy a criteria. For example, you can create a segment for users who are located in the San Francisco area and run campaigns for them.
Blueshift Shared assets API
Manage reusable assets such as HTML, rich text, subject lines, and visual editor content.
Blueshift SMS template API
SMS template lifecycle management
Blueshift Subscription groups API
Retrieve subscription groups and view detailed information for each subscription group.
Blueshift Tags API
Tags are folder-based entities that you can use to organize your resources. Each tag folder contains its own isolated set of tags.
Scroll within the panel for all 22 ·
Open Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Blueshift APIs
OPEN COLLECTIONMCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Blueshift MCP Server
Blueshift operates an official hosted remote MCP server, in public beta, at https://app.getblueshift.com/mcp (US and rest of world) and https://app.eu.getblueshift.com/mcp (EU)....
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Blueshift Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Blueshift Webhooks
ASYNCAPISecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for Blueshift — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 3
Pagination, idempotency, versioning, errors, and events
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 3
Authentication, authorization, and security posture
Operate 4
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/blueshift · machine-readable index on apis.io
This is an independent, third-party profile of Blueshift, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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