Branch Metrics
Branch Metrics provides a mobile measurement and deep linking platform that helps brands attribute marketing campaigns, improve user acquisition, and drive engagement across web, app, and email channels. Leveraging AI-powered tools like Ivy, Branch offers advanced analytics, fraud detection, and customizable link management for enterprises worldwide. The platform serves over 100,000 brands, handling billions of user interactions to deliver actionable insights and optimize ROI.
Limited machine-readable signal and partial portal coverage — documentation a human can read, but little a machine or agent can consume without scraping.
API Evangelist profiles Branch Metrics the way a machine reads it — 14 machine-readable artifacts across 7 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Branch Metrics scores 34.8/100 (thin), with a separate agent-readiness read of 17/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Why this profile is thin
API documentation pages are HTML rendered without a machine‑readable OpenAPI or other contract.
The documentation is public — a person can read it, but a machine cannot. This one is Branch Metrics's to change: publishing an OpenAPI (or AsyncAPI for events) at a stable URL would make the same surface consumable by a crawler, a linter, and an AI agent.
What we probed
https://help.branch.io/apidocs→ HTTP 200
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-10-04 · rubric v0.23.0
Put this on your own site. The badge is drawn live from Branch Metrics's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
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title="Branch Metrics on API Evangelist — API profile and Kin Score">
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title="Branch Metrics on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/branch-metrics/card.svg"
alt="Branch Metrics Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Branch Metrics
Each block below is one kind of artifact we hold for Branch Metrics. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 7
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Branch Metrics API
Branch Metrics API provides deep linking and attribution endpoints as documented in the API Reference.
Branch Metrics Analytics API
The Analytics API from Branch Metrics — 2 operation(s) for analytics.
Branch Metrics App API
The App API from Branch Metrics — 1 operation(s) for app.
Branch Metrics Branch Metrics API
The Branch Metrics API API from Branch Metrics — 1 operation(s) for branch metrics api.
Branch Metrics Event API
The Event API from Branch Metrics — 1 operation(s) for event.
Branch Metrics Img1 API
The Img1 API from Branch Metrics — 1 operation(s) for img1.
Branch Metrics Query API
The Query API from Branch Metrics — 1 operation(s) for query.
Scroll within the panel for all 7 ·
Event Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Branch Metrics Webhooks
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Branch Metrics Context
JSON-LDSpectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Branch Metrics API Rules
SPECTRALJSON Schema 3
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
GetV2AnalyticsResponse
JSON SCHEMAPutV1AppBranchkeyRequest
JSON SCHEMAPutV1AppBranchkeyResponse
JSON SCHEMASecurity Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Branch Metrics — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 3
Authentication, authorization, and security posture
Operate 2
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 3
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/branch-metrics · machine-readable index on apis.io
This is an independent, third-party profile of Branch Metrics, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.