BrightFunnel
BrightFunnel was a San Francisco-based B2B marketing analytics company founded in 2012 that built a revenue attribution and forecasting platform. Its Revenue Intelligence Suite gave B2B marketers multi-touch attribution, revenue-funnel analysis, account-based measurement, web analytics, and predictive forecasting so they could quantify marketing's impact on pipeline and revenue and align plans with business priorities. BrightFunnel was acquired by account-based marketing vendor Terminus in January 2018, and its multi-channel analytics were folded into the Terminus platform. It no longer operates as a standalone product: the brightfunnel.com domain now serves only a redirect, and there is no live developer portal, public API, documentation, SDK, or discovery surface (.well-known, llms.txt) to enrich. This profile remains a historical company stub, originally surfaced as a portfolio company of bloomberg-beta.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
BrightFunnel is tracked in the API Evangelist network. This page is the human-readable profile that sits on top of the machine-readable index we maintain at apis.io.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — BrightFunnel scores 6.8/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
BrightFunnel is in the network as a tracked entity. We haven't yet indexed a public API surface for it — when one is published, the artifacts, score, and agent-readiness read will appear here automatically. The source repository is where that profile is built.
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