BrightRoll
BrightRoll was a programmatic video advertising platform founded in 2006 in San Francisco that ran one of the largest independent real-time bidding marketplaces for digital video ads (RTB/DSP/SSP), connecting brand advertisers and agencies with publisher video inventory across web, mobile, and connected devices. The company was acquired by Yahoo in November 2014 and its technology was folded into Yahoo's advertising stack, later branded under Oath / Verizon Media and now Yahoo Advertising. BrightRoll no longer operates as an independent provider and publishes no standalone developer program or public API. As of this enrichment pass its former domain, brightroll.com, returns an HTTP 301 redirect to Yahoo's advertising platforms page, and the domain is served from Yahoo-owned DNS and mail infrastructure. This profile is retained in the API Evangelist network as an acquired / absorbed company record rather than an active API producer.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
BrightRoll is tracked in the API Evangelist network. This page is the human-readable profile that sits on top of the machine-readable index we maintain at apis.io.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — BrightRoll scores 6.8/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
BrightRoll is in the network as a tracked entity. We haven't yet indexed a public API surface for it — when one is published, the artifacts, score, and agent-readiness read will appear here automatically. The source repository is where that profile is built.
← All providers · Data indexed from github.com/api-evangelist/brightroll · machine-readable index on apis.io