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Channel99

Channel99 is a B2B marketing performance and attribution platform founded by Demandbase creator Chris Golec. It uses AI and first-party account identification to unify cross-channel marketing results, verify B2B ad delivery, reveal the "dark funnel" and view-through traffic, and benchmark vendor and channel performance against the industry, then recommend budget and campaign changes that grow pipeline while reducing wasted spend. Marketing and RevOps teams export unified performance data into data warehouses (Snowflake), CDPs, and BI tools, and activate intent-based audiences. Backed by Norwest Venture Partners, Jackson Square Ventures, Industry Ventures, Ridge Ventures, Geek Ventures, and Marin-Sonoma Impact Ventures.

human only

More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.

Kin Score

API Evangelist profiles Channel99 the way a machine reads it — 1 machine-readable artifact, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Channel99 scores 18.8/100 (emerging), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 18.8/100 · emerging
Contract Quality 0.0 / 25
Developer Ergonomics 5.2 / 20
Commercial Clarity 6.8 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 6.8 / 10
Agent readiness — 0/100 · human only
Machine-Readable Contract 0 / 18
Agentic Access Contract 0 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Channel99

Each block below is one kind of artifact we hold for Channel99. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Channel99 Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Resources

Every other property we hold for Channel99 — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 3

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/channel99 · machine-readable index on apis.io