Datorama
Datorama was a cloud-based marketing intelligence and analytics platform founded in 2012 in Tel Aviv and New York. It unified marketing, advertising, and sales data from thousands of disparate sources into a single AI-powered reporting and dashboarding layer, using its "Genius" machine-learning engine to automate data harmonization across ad, social, web, and CRM APIs. Salesforce acquired Datorama in August 2018 for a reported ~$800 million and rebranded it as Salesforce Marketing Cloud Intelligence (Marketing Intelligence). The standalone datorama.com domain now 301-redirects to the Salesforce Marketing Intelligence product page, and the former standalone developer/API surface has been folded into Salesforce documentation. This profile entered the API Evangelist network as a lightspeed-venture-partners portfolio lead.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
API Evangelist profiles Datorama the way a machine reads it — 1 machine-readable artifact, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Datorama scores 6.8/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Datorama
Each block below is one kind of artifact we hold for Datorama. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Datorama — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Access & Security 1
Authentication, authorization, and security posture
Company 1
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/datorama · machine-readable index on apis.io