Demandbase
Demandbase is a B2B go-to-market platform that unifies account intelligence, intent data, advertising, orchestration, personalization and sales intelligence into a single pipeline engine. Its developer surface is eight OpenAPI-documented REST APIs on uapi.demandbase.com — B2B company/contact intelligence, Data Export, Data Import, Admin, Intent (beta), Usage, Custom Sources and Auth — plus a hosted, OAuth-protected Model Context Protocol server that exposes account, person, intent, buying-group and account-brief capabilities to AI assistants, an official Python SDK, and a change-subscription webhook surface.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Demandbase the way a machine reads it — 36 machine-readable artifacts across 16 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Demandbase scores 63.2/100 (strong), with a separate agent-readiness read of 55/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
Put this on your own site. The badge is drawn live from Demandbase's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/demandbase/"
title="Demandbase on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/demandbase.svg"
alt="Demandbase Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/demandbase/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/demandbase/"
title="Demandbase on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/demandbase/card.svg"
alt="Demandbase Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Demandbase
Each block below is one kind of artifact we hold for Demandbase. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 18
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Demandbase MCP Server
Hosted remote Model Context Protocol server exposing Demandbase account, person, intent, buying-group, account-brief, global company/contact and reference capabilities to AI ass...
Demandbase IP-API v3
Real-time visitor identification: resolves a visitor IP address to a Demandbase company ID, firmographics and corporate hierarchy for web personalization, forms enrichment and a...
Demandbase Activities Management API
The Activities Management API from Demandbase — 3 operation(s) for activities management.
Demandbase Asynchronous (Batch) API
Asynchronous bulk jobs for high-volume data retrieval and matching.
Demandbase Auth API
The Auth API from Demandbase — 1 operation(s) for auth.
Demandbase Company Intent API
Retrieve company-level intent signals and research activity.
Demandbase Create Export Job API
The Create Export Job API from Demandbase — 3 operation(s) for create export job.
Demandbase Credit Usage API
The Credit Usage API from Demandbase — 1 operation(s) for credit usage.
Demandbase Custom Sources API
Create and manage custom sources.
Demandbase Field Mappings API
Configure field mappings for a source and object type.
Demandbase Get Fields API
The Get Fields API from Demandbase — 1 operation(s) for get fields.
Demandbase Get Job Details API
The Get Job Details API from Demandbase — 2 operation(s) for get job details.
Demandbase Get Reference Data API
The Get Reference Data API from Demandbase — 2 operation(s) for get reference data.
Demandbase Import Job API
The Import Job API from Demandbase — 5 operation(s) for import job.
Demandbase Reference Tables API
Reference schemas and allowed values used by the B2B API.
Demandbase Subscription API
Subscription creation, updates, status, alerts, and lifecycle operations.
Demandbase Sync API
Synchronous company, contact, matching, news, and logo operations.
Demandbase User Management API
The User Management API from Demandbase — 3 operation(s) for user management.
Scroll within the panel for all 18 ·
Open Collections 8
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Admin API
OPEN COLLECTIONDemandbase Auth API
OPEN COLLECTIONB2B API
OPEN COLLECTIONCustom Sources API
OPEN COLLECTIONData Export API
OPEN COLLECTIONData Import API
OPEN COLLECTIONIntent API
OPEN COLLECTIONUsage API
OPEN COLLECTIONScroll within the panel for all 8 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Demandbase MCP Server
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Demandbase Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Demandbase Finops
FINOPSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Demandbase Webhooks
ASYNCAPISecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Demandbase — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 6
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 8
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 8 ·
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 7
Status, limits, changes, and where to get help
Scroll within the panel for all 7 ·
Commercial 5
Pricing, plans, and the legal terms of use
Company 5
The organization behind the API
Other 9
Properties that don't map to a standard resource type
Scroll within the panel for all 9 ·
← All providers · Data indexed from github.com/api-evangelist/demandbase · machine-readable index on apis.io
This is an independent, third-party profile of Demandbase, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
info@apievangelist.com
·
Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and
you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.