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Demandbase

Demandbase is the leading Account-Based Marketing (ABM) platform that helps B2B companies identify, engage, and convert target accounts through intent data, advertising, personalization, and sales intelligence.

agent ready

Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.

Kin Score

API Evangelist profiles Demandbase the way a machine reads it — 95 machine-readable artifacts across 28 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Demandbase scores 58.4/100 (developing), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 58.4/100 · developing
Contract Quality 19.0 / 25
Developer Ergonomics 7.4 / 20
Commercial Clarity 11.6 / 20
Operational Transparency 5.5 / 13
Governance 5.7 / 12
Discoverability 9.3 / 10
Agent readiness — 48/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Demandbase

Each block below is one kind of artifact we hold for Demandbase. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 28

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Demandbase Account Lists API

Manage target account lists

Demandbase Accounts API

Look up and retrieve account information

Demandbase Activities API

Activity streams and event tracking

Demandbase Analytics API

Retrieve campaign performance metrics

Demandbase API Keys API

API key set management

Demandbase Audiences API

Create and manage audience segments

Demandbase Campaigns API

Manage advertising campaigns

Demandbase Company Search API

Search and discover companies

Demandbase Contacts API

Contact discovery and lookup

Demandbase Cookie Identification API

Identify companies from cookies

Demandbase Downloads API

Download exported data files

Demandbase Engagement API

Account engagement scores and metrics

Demandbase Enrichment API

Enrich account and contact records with B2B data

Demandbase Export Jobs API

Create and manage data export jobs

Demandbase Firmographics API

Access firmographic data for companies

Demandbase Identification API

Identify companies from various signals

Demandbase Import Jobs API

Create and manage data import jobs

Demandbase Intent API

Intent signals and buying indicators

Demandbase IP Identification API

Identify companies from IP addresses

Demandbase List Members API

Manage accounts within lists

Demandbase Mappings API

Field mapping configuration

Demandbase Roles API

Role and permission management

Demandbase Sync API

CRM synchronization operations

Demandbase Technographics API

Technology usage data

Demandbase Uploads API

Upload data files for import

Demandbase Users API

User management operations

Demandbase Visitor Intelligence API

Visitor tracking and company resolution

Demandbase Webhooks API

Webhook subscription management

Scroll within the panel for all 28 ·

Open Collections 10

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Scroll within the panel for all 10 ·

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Demandbase GraphQL Schema

This conceptual GraphQL schema represents the Demandbase ABM (Account-Based Marketing) and B2B intelligence platform. Demandbase provides account identification, intent data, ad...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Demandbase Rate Limits

1 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Demandbase Context

0 classes · 10 properties

JSON-LD

Spectral Rules 11

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Demandbase API Rules

4 rules · 1 errors · 2 warnings

SPECTRAL

Demandbase API Rules

4 rules · 1 errors · 3 warnings

SPECTRAL

Demandbase API Rules

4 rules · 1 errors · 3 warnings

SPECTRAL

Demandbase API Rules

5 rules · 1 errors · 4 warnings

SPECTRAL

Demandbase API Rules

4 rules · 1 errors · 3 warnings

SPECTRAL

Demandbase API Rules

3 rules · 1 errors · 2 warnings

SPECTRAL

Demandbase API Rules

3 rules · 1 errors · 2 warnings

SPECTRAL

Demandbase API Rules

4 rules · 1 errors · 3 warnings

SPECTRAL

Demandbase API Rules

3 rules · 1 errors · 2 warnings

SPECTRAL

Demandbase API Rules

5 rules · 4 warnings

SPECTRAL

Demandbase API Rules

4 rules · 1 errors · 3 warnings

SPECTRAL

Scroll within the panel for all 11 ·

JSON Schema 36

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Demandbase Account

29 properties

JSON SCHEMA

AccountEngagement

9 properties

JSON SCHEMA

AccountList

8 properties

JSON SCHEMA

AccountListMember

4 properties

JSON SCHEMA

Activity

8 properties

JSON SCHEMA

ApiKeySet

9 properties

JSON SCHEMA

Audience

6 properties

JSON SCHEMA

Demandbase Campaign

16 properties

JSON SCHEMA

CampaignAnalytics

10 properties

JSON SCHEMA

Company

26 properties

JSON SCHEMA

Demandbase Contact

12 properties

JSON SCHEMA

CreateAccountListRequest

3 properties

JSON SCHEMA

CreateApiKeyRequest

2 properties

JSON SCHEMA

CreateAudienceRequest

3 properties

JSON SCHEMA

CreateCampaignRequest

6 properties

JSON SCHEMA

CreateExportJobRequest

4 properties

JSON SCHEMA

CreateImportJobRequest

4 properties

JSON SCHEMA

CreateUserRequest

4 properties

JSON SCHEMA

CreateWebhookRequest

2 properties

JSON SCHEMA

Demandbase Account Engagement

11 properties

JSON SCHEMA

EnrichmentRequest

2 properties

JSON SCHEMA

Error

2 properties

JSON SCHEMA

ExportableEntity

3 properties

JSON SCHEMA

ExportJob

13 properties

JSON SCHEMA

FieldMapping

5 properties

JSON SCHEMA

Firmographics

13 properties

JSON SCHEMA

IdentificationResult

33 properties

JSON SCHEMA

ImportError

5 properties

JSON SCHEMA

ImportJob

14 properties

JSON SCHEMA

IntentSignals

4 properties

JSON SCHEMA

IpIdentificationResult

42 properties

JSON SCHEMA

Role

4 properties

JSON SCHEMA

Technographics

2 properties

JSON SCHEMA

UpdateUserRequest

4 properties

JSON SCHEMA

User

9 properties

JSON SCHEMA

Webhook

5 properties

JSON SCHEMA

Scroll within the panel for all 36 ·

JSON Structure 1

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Demandbase Structure

0 properties

JSON STRUCTURE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Demandbase Authentication

apiKey/http · 3 schemes

SECURITY

Demandbase Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Demandbase Trust Center

SOC 2, ISO 27001

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Demandbase Agentic Access

67 operations · 26 acting

67 operations · 26 acting

AGENTIC

Resources

Every other property we hold for Demandbase — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 3

Portal, sign-up, and the first successful call

Documentation 4

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Build 1

SDKs, sample code, and the tooling you integrate with

Operate 3

Status, limits, changes, and where to get help

Other 1

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/demandbase · machine-readable index on apis.io