Drip
Drip is a Minneapolis-based ecommerce marketing automation platform that combines email, SMS, popups, and workflow-driven customer journeys for direct-to-consumer brands. The Drip REST API v2 and v3 exposes accounts, subscribers, events, campaigns, broadcasts, workflows, tags, custom fields, conversions, orders, cart activity, product activity, forms, webhooks, and shopper activity endpoints for building deep ecommerce integrations and data pipelines.
Limited machine-readable signal and partial portal coverage — documentation a human can read, but little a machine or agent can consume without scraping.
API Evangelist profiles Drip the way a machine reads it — 28 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Drip scores 30.9/100 (thin), with a separate agent-readiness read of 16/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Drip
Each block below is one kind of artifact we hold for Drip. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 2
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Drip REST API
The Drip REST API provides programmatic access to accounts, subscribers, events, email series campaigns, single-email campaigns (broadcasts), workflows, workflow triggers, tags,...
Drip OAuth 2.0 API
The Drip OAuth 2.0 API authorizes public integrations to act on behalf of Drip users. It exposes the authorize and token endpoints needed to obtain access tokens for the Drip RE...
Features 11
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Email Marketing
Drag-and-drop visual email builder with branded templates, conditional content, and dynamic ecommerce blocks.
SMS Marketing
Two-way SMS campaigns and automations alongside email in a single workflow.
Workflows
Visual multi-step automation builder with branching logic, delays, and ecommerce-aware triggers.
Segmentation
Behavioral and ecommerce segmentation across subscriber events, tags, custom fields, and shopper activity.
Forms and Popups
Onsite forms, popups, and embedded forms for list growth and lead capture.
REST API v2 and v3
Public REST API at api.getdrip.com covering subscribers, events, campaigns, workflows, orders, and shopper activity.
Webhooks
Outbound webhooks for subscriber lifecycle, email engagement, conversions, and ecommerce activity.
OAuth 2.0
OAuth 2.0 authorization for public integrations alongside API key authentication for private integrations.
Rate Limits
3,600 individual requests per hour and up to 50 batch requests per hour, with up to 1,000 records per batch call.
Ecommerce Activity Tracking
Cart, order, and product activity endpoints purpose-built for direct-to-consumer brands.
Native Ecommerce Integrations
First-party integrations with Shopify, WooCommerce, BigCommerce, Magento, and other ecommerce platforms.
Scroll within the panel for all 11 ·
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Use Cases 5
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Ecommerce Marketing Automation
Drive repeat purchases, abandoned cart recovery, and post-purchase journeys for direct-to-consumer brands.
Email and SMS Customer Journeys
Coordinate multi-channel customer journeys across email and SMS from a single workflow.
Subscriber and Event Data Pipelines
Stream subscriber profile updates and behavioral events from custom applications into Drip via the REST API.
Custom Ecommerce Integrations
Integrate proprietary storefronts with Drip using the cart, order, and product activity endpoints.
Lead Capture and List Growth
Capture leads from onsite forms and popups and route them into segmented nurture workflows.
Integrations 7
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Shopify
First-party Shopify integration syncs customers, orders, products, and cart activity into Drip.
WooCommerce
Official WordPress/WooCommerce plugin connects stores to Drip for ecommerce automation.
BigCommerce
Native BigCommerce integration syncs ecommerce events and customer data into Drip.
Magento
Official Magento 1 and Magento 2 extensions connect stores to Drip.
WordPress
Official WordPress plugin for embedding forms and tracking visitor activity.
Facebook Custom Audiences
Sync Drip segments to Facebook for targeted advertising.
Zapier
Connect Drip to thousands of apps via Zapier triggers and actions.
Scroll within the panel for all 7 ·
Solutions 2
Packaged solutions the provider offers on top of the raw API surface.
Packaged solutions this provider offers.
Ecommerce Brands
Marketing automation tailored for direct-to-consumer ecommerce brands and online stores.
Bloggers and Creators
Email marketing and audience engagement workflows for bloggers, creators, and content businesses.
Resources
Every other property we hold for Drip — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Build 6
SDKs, sample code, and the tooling you integrate with
Access & Security 2
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 4
The organization behind the API
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