Efficient Frontier
Efficient Frontier was a digital advertising optimization and search marketing company founded in 2002 that applied algorithmic, finance-inspired bid optimization to manage over $1 billion in annual marketing spend across search, display, and social (notably Facebook ad buying) for enterprise clients such as Discover, Travelodge, and Match.com. Adobe acquired the company in late 2011 (announced November 30, 2011; completed January 2012) and folded its multi-channel ad forecasting, execution, and optimization capabilities into the Adobe Digital Marketing / Advertising Cloud. The efrontier.com domain now redirects to adobe.com and the company has no independent website, developer portal, or public API.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
Efficient Frontier is tracked in the API Evangelist network. This page is the human-readable profile that sits on top of the machine-readable index we maintain at apis.io.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Efficient Frontier scores 6.8/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
Resources
Every other property we hold for Efficient Frontier — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Company 1
The organization behind the API
Efficient Frontier is in the network as a tracked entity. We haven't yet indexed a public API surface for it — when one is published, the artifacts, score, and agent-readiness read will appear here automatically. The source repository is where that profile is built.
← All providers · Data indexed from github.com/api-evangelist/efficient-frontier · machine-readable index on apis.io