elo7
Elo7 was a Brazilian online marketplace for handmade, customized, and creative products — frequently described as "the Etsy of Brazil." Founded in 2008 and headquartered in Sao Paulo, it connected independent artisans and small makers with buyers across Brazil for party supplies, decor, crafts, and personalized goods. Etsy acquired Elo7 in July 2021 for roughly USD 217 million, then sold it to Brazilian firm Enjoei S.A. in July 2023, after which the marketplace was wound down and stopped accepting new orders. Elo7 published no public developer API or OpenAPI; its GitHub organization holds only small internal frontend (AMD) utility libraries. This profile entered the API Evangelist network as an Insight Partners portfolio lead and is enriched here with the real, honest surface that remains.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
API Evangelist profiles elo7 the way a machine reads it — 1 machine-readable artifact, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — elo7 scores 7.4/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile elo7
Each block below is one kind of artifact we hold for elo7. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for elo7 — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 1
Authentication, authorization, and security posture
Company 1
The organization behind the API
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