Emotive
Emotive is an SMS marketing platform for eCommerce brands, combining two-way conversational text messaging, behavioral triggers, and automation with a dedicated managed service (TextPros) of ex-agency SMS strategists and copywriters. Its products include SMS Marketing campaigns and flows, CartAI cart-recovery pixel technology, multi-touch Attribution analytics, RealLink branded short links, and integrations with eCommerce platforms, email service providers, and business tools. Emotive markets a "5X ROI guarantee" to Shopify and other direct-to-consumer merchants. The company was surfaced as a portfolio company of CRV and was acquired by Privy. Emotive runs a real, publicly documented developer surface: an Open API for order tracking, manual opt-outs and custom events on api.emotiveapp.co; a Lists / Subscriber API documented in GitBook; and an API gateway at api-gw.emotiveapp.co that serves five OpenAPI 3.0.2 documents (Helpdesk, Sensus Webhooks, Auth Server, Segments, Experiences). Its Mintlify knowledge base publishes an llms.txt, an A2A agent card, a packaged Agent Skill and an anonymous remote MCP server.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles Emotive the way a machine reads it — 42 machine-readable artifacts across 18 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Emotive scores 52.1/100 (developing), with a separate agent-readiness read of 38/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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title="Emotive on API Evangelist — API profile and Kin Score">
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alt="Emotive Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Emotive
Each block below is one kind of artifact we hold for Emotive. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 36
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Emotive Knowledge Base MCP Server
Anonymous remote MCP server published by Emotive's Mintlify knowledge base. Three tools — documentation search, a read-only virtual filesystem over the docs, and documentation f...
Emotive Admin API
The Admin API from Emotive — 1 operation(s) for admin.
Emotive Auth0 API
The Auth0 API from Emotive — 5 operation(s) for auth0.
Emotive Authentication Source API
The Authentication Source API API from Emotive — 2 operation(s) for authentication source api.
Emotive Brand API
The Brand API from Emotive — 1 operation(s) for brand.
Emotive Brands API
The Brands API from Emotive — 9 operation(s) for brands.
Emotive Bulk Subscriber API
The Bulk Subscriber API from Emotive — 1 operation(s) for bulk subscriber.
Emotive Connections API
The Connections API from Emotive — 4 operation(s) for connections.
Emotive Custom Events API
Push arbitrary customer events that can trigger an Emotive Flow.
Emotive Experience API
The Experience API from Emotive — 2 operation(s) for experience.
Emotive Google API
The Google API from Emotive — 6 operation(s) for google.
Emotive Impersonate API
The Impersonate API from Emotive — 2 operation(s) for impersonate.
Emotive JWT API
The Jwt API from Emotive — 1 operation(s) for jwt.
Emotive Logout API
The Logout API from Emotive — 2 operation(s) for logout.
Emotive Messaging API
The Messaging API from Emotive — 1 operation(s) for messaging.
Emotive OAUTH API
The Oauth API from Emotive — 2 operation(s) for oauth.
Emotive Opt Outs API
Manual unsubscribe of a phone number.
Emotive Orders API
Order tracking for custom eCommerce sites.
Emotive Password API
The Password API from Emotive — 2 operation(s) for password.
Emotive Product API
The Product API API from Emotive — 2 operation(s) for product api.
Emotive Profile Properties API
The Profile Properties API from Emotive — 2 operation(s) for profile properties.
Emotive QA API
The QA API from Emotive — 1 operation(s) for qa.
Emotive Search API
The Search API from Emotive — 2 operation(s) for search.
Emotive Segment Filter API
The Segment Filter API from Emotive — 1 operation(s) for segment filter.
Emotive Sensus Webhooks API
The Sensus Webhooks API from Emotive — 1 operation(s) for sensus webhooks.
Emotive Shopify API
The Shopify API from Emotive — 5 operation(s) for shopify.
Emotive Single Segment API
The Single Segment API from Emotive — 2 operation(s) for single segment.
Emotive Subscriber API
The Subscriber API from Emotive — 1 operation(s) for subscriber.
Emotive subscriber_engine Subscriber API
The subscriber_engine Subscriber API from Emotive — 1 operation(s) for subscriber_engine subscriber.
Emotive Sync API
The Sync API from Emotive — 1 operation(s) for sync.
Emotive Ticket Systems API
The Ticket Systems API from Emotive — 2 operation(s) for ticket systems.
Emotive Tickets API
The Tickets API from Emotive — 6 operation(s) for tickets.
Emotive Token API
The Token API from Emotive — 1 operation(s) for token.
Emotive User API
The User API API from Emotive — 3 operation(s) for user api.
Emotive Webhooks API
The Webhooks API from Emotive — 2 operation(s) for webhooks.
Emotive Zapier Me API
The Zapier Me API API from Emotive — 1 operation(s) for zapier me api.
Scroll within the panel for all 36 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Emotive Knowledge Base MCP Server
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Emotive Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Emotive Webhooks
ASYNCAPISecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Emotive — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 3
Pagination, idempotency, versioning, errors, and events
Access & Security 2
Authentication, authorization, and security posture
Operate 4
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 10
Properties that don't map to a standard resource type
Scroll within the panel for all 10 ·
← All providers · Data indexed from github.com/api-evangelist/emotive · machine-readable index on apis.io
This is an independent, third-party profile of Emotive, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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