Facebook Business Manager
APIs for managing Facebook Business accounts, advertising, pages, and assets across the Meta platform family. Facebook Business Manager exposes a deep catalog of Graph API surfaces for marketing, pages, conversions, business asset management, Instagram, insights, Messenger, catalogs, live video, Threads, and the WhatsApp Business Platform, all governed through a shared authentication and access model.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Facebook Business Manager the way a machine reads it — 66 machine-readable artifacts across 23 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Facebook Business Manager scores 66.6/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Facebook Business Manager
Each block below is one kind of artifact we hold for Facebook Business Manager. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 23
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Facebook Conversions API
Send web and offline events directly to Facebook for improved tracking and attribution.
Facebook Business Asset API
Manage business assets including pixels, catalogs, and custom audiences.
Facebook Instagram API
Manage Instagram Business and Creator accounts through Business Manager.
Facebook Insights API
Access performance metrics and analytics data for Facebook Pages, ad campaigns, and content. The Insights API provides detailed reporting on engagement, reach, impressions, and ...
Facebook Messenger Platform API
Build conversational experiences on the Messenger platform. The Messenger Platform API enables businesses to send and receive messages, create automated bots, manage customer in...
Facebook Catalog API
Create and manage product catalogs for use in dynamic ads, shops, and commerce experiences across Meta platforms. The Catalog API allows businesses to upload product information...
Facebook Live Video API
Stream live video content directly to Facebook Pages, user profiles, and groups. The Live Video API enables scheduling broadcasts, managing live streams, interacting with audien...
Facebook Threads API
Publish content, manage replies, and retrieve analytics on the Threads platform. The Threads API provides programmatic access for creating text posts, sharing media, managing co...
Facebook WhatsApp Business Platform API
Send and receive messages, manage business profiles, and automate customer communications through the WhatsApp Business Platform. The Cloud API enables businesses to integrate W...
Facebook Business Manager Ad Accounts API
Manage advertising accounts including settings, spend limits, and account-level configurations.
Facebook Business Manager Ad Creatives API
Manage ad creative content including images, videos, copy, and call-to-action configurations.
Facebook Business Manager Ad Images API
Upload and manage images used in ad creatives.
Facebook Business Manager Ad Sets API
Manage ad sets within campaigns, including targeting, budgets, scheduling, and optimization goals.
Facebook Business Manager Ads API
Manage individual ads within ad sets, including creative associations and status.
Facebook Business Manager Campaigns API
Manage advertising campaigns including creation, updating, and status management.
Facebook Business Manager Comments API
Manage comments on Page posts including reading, replying, and moderating.
Facebook Business Manager Custom Audiences API
Create and manage custom audiences for ad targeting based on customer data, website visitors, or app users.
Facebook Business Manager Insights API
Retrieve performance metrics and analytics data for campaigns, ad sets, and ads.
Facebook Business Manager Page Insights API
Retrieve analytics and engagement metrics for a Facebook Page.
Facebook Business Manager Pages API
Retrieve and manage Facebook Page settings, information, and metadata.
Facebook Business Manager Photos API
Upload and manage photos on a Facebook Page.
Facebook Business Manager Posts API
Create, read, update, and delete posts on a Facebook Page feed.
Facebook Business Manager Videos API
Upload and manage videos on a Facebook Page.
Scroll within the panel for all 23 ·
Open Collections 2
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Facebook Business Manager Facebook Marketing API
OPEN COLLECTIONFacebook Business Manager Facebook Pages API
OPEN COLLECTIONPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Facebook Business Manager Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Spectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Facebook Business Manager API Rules
SPECTRALJSON Schema 32
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Ad
JSON SCHEMAAdAccount
JSON SCHEMAAdCreate
JSON SCHEMAAdCreative
JSON SCHEMAAdCreativeCreate
JSON SCHEMAAdCreativeList
JSON SCHEMAAdList
JSON SCHEMAAdSet
JSON SCHEMAAdSetCreate
JSON SCHEMAAdSetList
JSON SCHEMAAdSetUpdate
JSON SCHEMACampaign
JSON SCHEMACampaignCreate
JSON SCHEMACampaignList
JSON SCHEMACampaignUpdate
JSON SCHEMAComment
JSON SCHEMACommentList
JSON SCHEMACreateResponse
JSON SCHEMACustomAudience
JSON SCHEMACustomAudienceCreate
JSON SCHEMACustomAudienceList
JSON SCHEMAError
JSON SCHEMAInsightsData
JSON SCHEMAInsightsResponse
JSON SCHEMAPage
JSON SCHEMAPageInsightsResponse
JSON SCHEMAPaging
JSON SCHEMAPagingCursors
JSON SCHEMAPost
JSON SCHEMAPostCreate
JSON SCHEMAPostList
JSON SCHEMASuccessResponse
JSON SCHEMAScroll within the panel for all 32 ·
JSON Structure 1
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Facebook Business Manager Structure
JSON STRUCTURESecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Facebook Business Manager — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 4
Authentication, authorization, and security posture
Operate 6
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/facebook-business-manager · machine-readable index on apis.io