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Facebook Business Manager website screenshot

Facebook Business Manager

APIs for managing Facebook Business accounts, advertising, pages, and assets across the Meta platform family. Facebook Business Manager exposes a deep catalog of Graph API surfaces for marketing, pages, conversions, business asset management, Instagram, insights, Messenger, catalogs, live video, Threads, and the WhatsApp Business Platform, all governed through a shared authentication and access model.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Facebook Business Manager the way a machine reads it — 98 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Facebook Business Manager scores 65.7/100 (strong), with a separate agent-readiness read of 39/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 65.7/100 · strong
Contract Quality 16.4 / 25
Access Clarity 12.9 / 20
Discoverability 7.0 / 10
Facebook Business Manager Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from Facebook Business Manager's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/facebook-business-manager/"
   title="Facebook Business Manager on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/facebook-business-manager.svg"
       alt="Facebook Business Manager Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile Facebook Business Manager

Each block below is one kind of artifact we hold for Facebook Business Manager. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 23

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Facebook Conversions API

Send web and offline events directly to Facebook for improved tracking and attribution.

Facebook Business Asset API

Manage business assets including pixels, catalogs, and custom audiences.

Facebook Instagram API

Manage Instagram Business and Creator accounts through Business Manager.

Facebook Insights API

Access performance metrics and analytics data for Facebook Pages, ad campaigns, and content. The Insights API provides detailed reporting on engagement, reach, impressions, and ...

Facebook Messenger Platform API

Build conversational experiences on the Messenger platform. The Messenger Platform API enables businesses to send and receive messages, create automated bots, manage customer in...

Facebook Catalog API

Create and manage product catalogs for use in dynamic ads, shops, and commerce experiences across Meta platforms. The Catalog API allows businesses to upload product information...

Facebook Live Video API

Stream live video content directly to Facebook Pages, user profiles, and groups. The Live Video API enables scheduling broadcasts, managing live streams, interacting with audien...

Facebook Threads API

Publish content, manage replies, and retrieve analytics on the Threads platform. The Threads API provides programmatic access for creating text posts, sharing media, managing co...

Facebook WhatsApp Business Platform API

Send and receive messages, manage business profiles, and automate customer communications through the WhatsApp Business Platform. The Cloud API enables businesses to integrate W...

Facebook Business Manager Ad Accounts API

Manage advertising accounts including settings, spend limits, and account-level configurations.

Facebook Business Manager Ad Creatives API

Manage ad creative content including images, videos, copy, and call-to-action configurations.

Facebook Business Manager Ad Images API

Upload and manage images used in ad creatives.

Facebook Business Manager Ad Sets API

Manage ad sets within campaigns, including targeting, budgets, scheduling, and optimization goals.

Facebook Business Manager Ads API

Manage individual ads within ad sets, including creative associations and status.

Facebook Business Manager Campaigns API

Manage advertising campaigns including creation, updating, and status management.

Facebook Business Manager Comments API

Manage comments on Page posts including reading, replying, and moderating.

Facebook Business Manager Custom Audiences API

Create and manage custom audiences for ad targeting based on customer data, website visitors, or app users.

Facebook Business Manager Insights API

Retrieve performance metrics and analytics data for campaigns, ad sets, and ads.

Facebook Business Manager Page Insights API

Retrieve analytics and engagement metrics for a Facebook Page.

Facebook Business Manager Pages API

Retrieve and manage Facebook Page settings, information, and metadata.

Facebook Business Manager Photos API

Upload and manage photos on a Facebook Page.

Facebook Business Manager Posts API

Create, read, update, and delete posts on a Facebook Page feed.

Facebook Business Manager Videos API

Upload and manage videos on a Facebook Page.

Scroll within the panel for all 23 ·

Postman Collections 14

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Scroll within the panel for all 14 ·

Open Collections 17

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Scroll within the panel for all 17 ·

MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

Facebook Business Manager MCP Server

Meta ships two official, Meta-hosted remote MCP servers reachable at mcp.facebook.com. The Ads MCP server (https://mcp.facebook.com/ads) exposes Meta's ads, catalog, signals and...

MCP SERVER

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Spectral Rules 1

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Facebook Business Manager API Rules

5 rules · 4 warnings

SPECTRAL

JSON Schema 32

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Ad

9 properties

JSON SCHEMA

AdAccount

11 properties

JSON SCHEMA

AdCreate

4 properties

JSON SCHEMA

AdCreative

9 properties

JSON SCHEMA

AdCreativeCreate

6 properties

JSON SCHEMA

AdCreativeList

2 properties

JSON SCHEMA

AdList

2 properties

JSON SCHEMA

AdSet

16 properties

JSON SCHEMA

AdSetCreate

12 properties

JSON SCHEMA

AdSetList

2 properties

JSON SCHEMA

AdSetUpdate

7 properties

JSON SCHEMA

Campaign

14 properties

JSON SCHEMA

CampaignCreate

7 properties

JSON SCHEMA

CampaignList

2 properties

JSON SCHEMA

CampaignUpdate

4 properties

JSON SCHEMA

Comment

8 properties

JSON SCHEMA

CommentList

2 properties

JSON SCHEMA

CreateResponse

1 properties

JSON SCHEMA

CustomAudience

10 properties

JSON SCHEMA

CustomAudienceCreate

6 properties

JSON SCHEMA

CustomAudienceList

2 properties

JSON SCHEMA

Error

1 properties

JSON SCHEMA

InsightsData

18 properties

JSON SCHEMA

InsightsResponse

2 properties

JSON SCHEMA

Page

17 properties

JSON SCHEMA

PageInsightsResponse

2 properties

JSON SCHEMA

Paging

3 properties

JSON SCHEMA

PagingCursors

2 properties

JSON SCHEMA

Post

14 properties

JSON SCHEMA

PostCreate

5 properties

JSON SCHEMA

PostList

2 properties

JSON SCHEMA

SuccessResponse

1 properties

JSON SCHEMA

Scroll within the panel for all 32 ·

JSON Structure 1

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Facebook Business Manager Structure

0 properties

JSON STRUCTURE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Facebook Business Manager Authentication

oauth2/http/openIdConnect · 3 schemes

SECURITY

Facebook Business Manager Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Facebook Business Manager Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Facebook Business Manager Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Facebook Business Manager Agentic Access

33 operations · 17 acting

33 operations · 17 acting

AGENTIC

Resources

Every other property we hold for Facebook Business Manager — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Documentation 3

Reference material describing how the API behaves

Company 2

The organization behind the API

Other 3

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/facebook-business-manager · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Facebook Business Manager, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.