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Facebook Lead Ads website screenshot

Facebook Lead Ads

Facebook Lead Ads (part of the Meta Marketing API) lets advertisers create instant lead-generation forms on Facebook and Instagram and programmatically retrieve the leads captured through those forms. Through the Meta Graph API developers can list lead generation forms on a Page, read submitted leads, download bulk lead exports, and subscribe to webhooks for real-time lead delivery. Authentication uses Page access tokens issued via Facebook Login / Meta Business Login with the leads_retrieval, pages_show_list, and pages_manage_ads permissions.

agent aware

More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.

Kin Score

API Evangelist profiles Facebook Lead Ads the way a machine reads it — 11 machine-readable artifacts across 7 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Facebook Lead Ads scores 29.3/100 (emerging), with a separate agent-readiness read of 41/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 29.3/100 · emerging
Contract Quality 12.8 / 25
Developer Ergonomics 6.5 / 20
Commercial Clarity 0.0 / 20
Operational Transparency 0.0 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 41/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 0 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Facebook Lead Ads

Each block below is one kind of artifact we hold for Facebook Lead Ads. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 7

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Meta Marketing API - Lead Ads

Graph API endpoints for managing Facebook and Instagram lead generation forms, retrieving captured leads, exporting bulk lead data, and subscribing to leadgen webhooks. Authenti...

Facebook Lead Ads Bulk Leads API

The Bulk Leads API from Facebook Lead Ads — 1 operation(s) for bulk leads.

Facebook Lead Ads Leadgen Forms API

The Leadgen Forms API from Facebook Lead Ads — 1 operation(s) for leadgen forms.

Facebook Lead Ads Leads API

The Leads API from Facebook Lead Ads — 2 operation(s) for leads.

Facebook Lead Ads Meta Marketing API Lead Ads API

The Meta Marketing API Lead Ads API from Facebook Lead Ads — 2 operation(s) for meta marketing api lead ads.

Facebook Lead Ads Subscribed Apps API

The Subscribed Apps API from Facebook Lead Ads — 1 operation(s) for subscribed apps.

Facebook Lead Ads Subscriptions API

The Subscriptions API from Facebook Lead Ads — 1 operation(s) for subscriptions.

Scroll within the panel for all 7 ·

Open Collections 1

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Facebook Lead Ads Authentication

oauth2 · 1 scheme

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Facebook Lead Ads Scopes

3 scopes · authorizationCode

3 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Facebook Lead Ads Agentic Access

9 operations · 3 acting

9 operations · 3 acting

AGENTIC

Resources

Every other property we hold for Facebook Lead Ads — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 2

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

Access & Security 2

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Company 1

The organization behind the API

Other 2

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/facebook-lead-ads · machine-readable index on apis.io