Facebook is Meta's social networking platform providing APIs for developers to integrate with Facebook's ecosystem. The Facebook Graph API is the primary way to read and write data to the Facebook social graph. Meta also provides APIs for marketing and advertising, Instagram content management, Messenger bots, Threads publishing, and WhatsApp business messaging.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Facebook the way a machine reads it — 136 machine-readable artifacts across 21 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Facebook scores 65.9/100 (strong), with a separate agent-readiness read of 56/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Facebook
Each block below is one kind of artifact we hold for Facebook. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 21
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Facebook Ad Accounts API
The Ad Accounts API from Facebook — 1 operation(s) for ad accounts.
Facebook Ad Sets API
The Ad Sets API from Facebook — 1 operation(s) for ad sets.
Facebook Ads API
The Ads API from Facebook — 1 operation(s) for ads.
Facebook Audiences API
The Audiences API from Facebook — 1 operation(s) for audiences.
Facebook Authentication API
The Authentication API from Facebook — 1 operation(s) for authentication.
Facebook Campaigns API
The Campaigns API from Facebook — 2 operation(s) for campaigns.
Facebook Comments API
The Comments API from Facebook — 2 operation(s) for comments.
Facebook Conversations API
The Conversations API from Facebook — 2 operation(s) for conversations.
Facebook Insights API
The Insights API from Facebook — 3 operation(s) for insights.
Facebook Media API
The Media API from Facebook — 4 operation(s) for media.
Facebook Messages API
The Messages API from Facebook — 2 operation(s) for messages.
Facebook Pages API
The Pages API from Facebook — 2 operation(s) for pages.
Facebook Phone Numbers API
The Phone Numbers API from Facebook — 2 operation(s) for phone numbers.
Facebook Photos API
The Photos API from Facebook — 2 operation(s) for photos.
Facebook Posts API
The Posts API from Facebook — 2 operation(s) for posts.
Facebook Profile API
The Profile API from Facebook — 1 operation(s) for profile.
Facebook Publishing API
The Publishing API from Facebook — 2 operation(s) for publishing.
Facebook Replies API
The Replies API from Facebook — 1 operation(s) for replies.
Facebook Tags API
The Tags API from Facebook — 1 operation(s) for tags.
Facebook Templates API
The Templates API from Facebook — 1 operation(s) for templates.
Facebook Users API
The Users API from Facebook — 4 operation(s) for users.
Scroll within the panel for all 21 ·
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Facebook Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Facebook Finops
FINOPSFeatures 7
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Graph API
HTTP-based API for reading and writing to the Facebook social graph with nodes, edges, and fields.
Webhooks
Real-time notifications when changes occur to data your app has access to.
Batch Requests
Send multiple API calls in a single HTTP request for improved performance.
Access Tokens
OAuth 2.0 access tokens for user, page, app, and client authentication flows.
Facebook Login
Authentication system allowing users to log into apps with their Facebook credentials.
Meta Pixel
Analytics tool for measuring ad effectiveness and tracking website visitor actions.
Conversions API
Server-side event tracking for ad measurement without browser dependencies.
Scroll within the panel for all 7 ·
Semantic Vocabularies 3
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Facebook Graph Api Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Facebook API Rules
SPECTRALFacebook API Rules
SPECTRALJSON Schema 62
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Ad
JSON SCHEMAAdAccount
JSON SCHEMAAdList
JSON SCHEMAAdSet
JSON SCHEMAAdSetList
JSON SCHEMAAdSetRequest
JSON SCHEMACampaign
JSON SCHEMACampaignList
JSON SCHEMACampaignRequest
JSON SCHEMAComment
JSON SCHEMACommentList
JSON SCHEMAConversation
JSON SCHEMAConversationList
JSON SCHEMACustomAudience
JSON SCHEMACustomAudienceList
JSON SCHEMACustomAudienceRequest
JSON SCHEMAInsight
JSON SCHEMAInsightList
JSON SCHEMAInstagramComment
JSON SCHEMAInstagramCommentList
JSON SCHEMAInstagramInsight
JSON SCHEMAInstagramInsightList
JSON SCHEMAInstagramMedia
JSON SCHEMAInstagramUser
JSON SCHEMAMediaList
JSON SCHEMAMediaRequest
JSON SCHEMAMessage
JSON SCHEMAMessageTemplate
JSON SCHEMAMessageTemplateList
JSON SCHEMAMessageTemplateRequest
JSON SCHEMAMessengerProfile
JSON SCHEMAMessengerProfileUpdate
JSON SCHEMAPage
JSON SCHEMAPaging
JSON SCHEMAPhoneNumberList
JSON SCHEMAPhoto
JSON SCHEMAPhotoList
JSON SCHEMAPost
JSON SCHEMAPostList
JSON SCHEMAPostRequest
JSON SCHEMASendMessageRequest
JSON SCHEMASendMessageResponse
JSON SCHEMAThreadsInsight
JSON SCHEMAThreadsInsightList
JSON SCHEMAThreadsMedia
JSON SCHEMAThreadsMediaList
JSON SCHEMAThreadsPostRequest
JSON SCHEMAThreadsUser
JSON SCHEMATokenDebugInfo
JSON SCHEMAUser
JSON SCHEMAWhatsAppMessageRequest
JSON SCHEMAWhatsAppMessageResponse
JSON SCHEMAWhatsAppPhoneNumber
JSON SCHEMAPage
JSON SCHEMAPost
JSON SCHEMAUser
JSON SCHEMAInstagramMedia
JSON SCHEMAInstagramUser
JSON SCHEMACampaign
JSON SCHEMAInsight
JSON SCHEMAThreadsMedia
JSON SCHEMAWhatsAppPhoneNumber
JSON SCHEMAScroll within the panel for all 62 ·
JSON Structure 6
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Facebook Structure
JSON STRUCTUREGraph Api Post Structure
JSON STRUCTUREGraph Api User Structure
JSON STRUCTUREInstagram Api Instagram Media Structure
JSON STRUCTUREMarketing Api Campaign Structure
JSON STRUCTUREThreads Api Threads Media Structure
JSON STRUCTUREExamples 17
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Facebook Createpost Example
EXAMPLEFacebook Getuserfeed Example
EXAMPLEFacebook Sendmessage Example
EXAMPLEGraph Api Post Example
EXAMPLEGraph Api User Example
EXAMPLEScroll within the panel for all 17 ·
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 6
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Social Media Management
Manage pages, publish content, and engage with audiences across Facebook and Instagram.
Advertising Automation
Automate ad campaign creation, optimization, and reporting at scale.
Customer Messaging
Build conversational experiences on Messenger and WhatsApp for customer support and engagement.
Content Publishing
Publish and schedule content across Facebook, Instagram, and Threads platforms.
Analytics and Insights
Access performance data and audience insights across Meta platforms.
E-Commerce Integration
Integrate product catalogs and shopping experiences with Facebook and Instagram shops.
Integrations 5
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Shopify
Connect Shopify stores with Facebook and Instagram shops for social commerce.
WordPress
Facebook social plugins and login integration for WordPress sites.
Salesforce
Sync Facebook lead ads and audiences with Salesforce CRM.
HubSpot
Connect Facebook advertising and messaging with HubSpot marketing automation.
Zapier
Automate workflows between Facebook and thousands of other apps.
Resources
Every other property we hold for Facebook — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 3
Pagination, idempotency, versioning, errors, and events
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 3
Authentication, authorization, and security posture
Operate 5
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/facebook · machine-readable index on apis.io