FreeWheel Media
FreeWheel, a Comcast company, is an advertising technology platform for the streaming and premium video television marketplace. It gives advertisers, agencies, and media buyers direct connections to premium streaming TV inventory while helping publishers and programmers monetize their video content across linear and digital channels. Its product suites include the Advertiser Suite (media buying, planning, and campaign management via Strata), the Publisher Suite (ad decisioning, forecasting, and yield optimization for sellers), and a Marketplace connecting supply and demand. FreeWheel's platform emphasizes AI-driven optimization, real-time insights, identity, and cross-screen measurement for the converged TV ecosystem. Programmatic and operational access is delivered to partners through gated Publisher (MRM) and Marketer (SFX/Strata) platforms rather than a public self-service developer portal.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles FreeWheel Media the way a machine reads it — 75 machine-readable artifacts across 4 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — FreeWheel Media scores 40.6/100 (developing), with a separate agent-readiness read of 32/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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title="FreeWheel Media on API Evangelist — API profile and Kin Score">
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</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile FreeWheel Media
Each block below is one kind of artifact we hold for FreeWheel Media. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 66
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
FreeWheel Publisher (MRM) API
FreeWheel's sell-side APIs for publishers and programmers running on MRM — advertiser and agency management, insertion orders and campaigns, placement operations, forecasting, a...
FreeWheel Media Account Alert API
The Account Alert API from FreeWheel Media — 1 operation(s) for account alert.
FreeWheel Media Account API
The Account API from FreeWheel Media — 1 operation(s) for account.
FreeWheel Media Account Setting API
The Account Setting API from FreeWheel Media — 1 operation(s) for account setting.
FreeWheel Media Activity Log API
The Activity Log API from FreeWheel Media — 1 operation(s) for activity log.
FreeWheel Media Advertiser API
The Advertiser API from FreeWheel Media — 1 operation(s) for advertiser.
FreeWheel Media Alert API
The Alert API from FreeWheel Media — 1 operation(s) for alert.
FreeWheel Media Audiences API
The Audiences API from FreeWheel Media — 2 operation(s) for audiences.
FreeWheel Media Authenticate API
The Authenticate API from FreeWheel Media — 1 operation(s) for authenticate.
FreeWheel Media Bid Model API
The Bid Model API from FreeWheel Media — 1 operation(s) for bid model.
FreeWheel Media Bid Model Version API
The Bid Model Version API from FreeWheel Media — 1 operation(s) for bid model version.
FreeWheel Media Bid Modifier API
The Bid Modifier API from FreeWheel Media — 1 operation(s) for bid modifier.
FreeWheel Media Campaign API
The Campaign API from FreeWheel Media — 1 operation(s) for campaign.
FreeWheel Media Campaign Experiment Assignment API
The Campaign Experiment Assignment API from FreeWheel Media — 1 operation(s) for campaign experiment assignment.
FreeWheel Media Change Password API
The Change Password API from FreeWheel Media — 1 operation(s) for change password.
FreeWheel Media Creative Addon API
The Creative Addon API from FreeWheel Media — 1 operation(s) for creative addon.
FreeWheel Media Creative API
The Creative API from FreeWheel Media — 1 operation(s) for creative.
FreeWheel Media Creative Approval Queue API
The Creative Approval Queue API from FreeWheel Media — 1 operation(s) for creative approval queue.
FreeWheel Media Creative Approval Queue History API
The Creative Approval Queue History API from FreeWheel Media — 1 operation(s) for creative approval queue history.
FreeWheel Media Creative Asset API
The Creative Asset API from FreeWheel Media — 1 operation(s) for creative asset.
FreeWheel Media Creative Bulk Upload API
The Creative Bulk Upload API from FreeWheel Media — 1 operation(s) for creative bulk upload.
FreeWheel Media Creative Line Item API
The Creative Line Item API from FreeWheel Media — 1 operation(s) for creative line item.
FreeWheel Media Creative Template API
The Creative Template API from FreeWheel Media — 1 operation(s) for creative template.
FreeWheel Media Custom List API
The Custom List API from FreeWheel Media — 1 operation(s) for custom list.
FreeWheel Media Custom List Item API
The Custom List Item API from FreeWheel Media — 1 operation(s) for custom list item.
FreeWheel Media Deal Sync API
The Deal Sync API API from FreeWheel Media — 2 operation(s) for deal sync api.
FreeWheel Media Delivery Modifier API
The Delivery Modifier API from FreeWheel Media — 1 operation(s) for delivery modifier.
FreeWheel Media Demand Creative Management API V1 API
The Demand Creative Management API V1 API from FreeWheel Media — 5 operation(s) for demand creative management api v1.
FreeWheel Media Event API
The Event API from FreeWheel Media — 1 operation(s) for event.
FreeWheel Media Event Assignment API
The Event Assignment API from FreeWheel Media — 1 operation(s) for event assignment.
FreeWheel Media Event Tag API
The Event Tag API from FreeWheel Media — 1 operation(s) for event tag.
FreeWheel Media Html Asset API
The Html Asset API from FreeWheel Media — 1 operation(s) for html asset.
FreeWheel Media Line Item API
The Line Item API from FreeWheel Media — 1 operation(s) for line item.
FreeWheel Media Line Item Flight API
The Line Item Flight API from FreeWheel Media — 1 operation(s) for line item flight.
FreeWheel Media List Item API
The List Item API from FreeWheel Media — 1 operation(s) for list item.
FreeWheel Media List Item Bulk API
The List Item Bulk API from FreeWheel Media — 1 operation(s) for list item bulk.
FreeWheel Media List Item(geo) API
The List Item(geo) API from FreeWheel Media — 1 operation(s) for list item(geo).
FreeWheel Media Native Offer API
The Native Offer API from FreeWheel Media — 1 operation(s) for native offer.
FreeWheel Media Providers API
The Providers API from FreeWheel Media — 1 operation(s) for providers.
FreeWheel Media Report Queue API
The Report Queue API from FreeWheel Media — 1 operation(s) for report queue.
FreeWheel Media Report Save API
The Report Save API from FreeWheel Media — 1 operation(s) for report save.
FreeWheel Media Resend User Email API
The Resend User Email API from FreeWheel Media — 1 operation(s) for resend user email.
FreeWheel Media Rest API
The Rest API from FreeWheel Media — 1 operation(s) for rest.
FreeWheel Media Role API
The Role API from FreeWheel Media — 1 operation(s) for role.
FreeWheel Media Search API
The Search API from FreeWheel Media — 1 operation(s) for search.
FreeWheel Media Segment API
The Segment API from FreeWheel Media — 1 operation(s) for segment.
FreeWheel Media Segment Category API
The Segment Category API from FreeWheel Media — 1 operation(s) for segment category.
FreeWheel Media Segment Category Association API
The Segment Category Association API from FreeWheel Media — 1 operation(s) for segment category association.
FreeWheel Media Segment Category Lookup API
The Segment Category Lookup API from FreeWheel Media — 1 operation(s) for segment category lookup.
FreeWheel Media Segment Category Sharing API
The Segment Category Sharing API from FreeWheel Media — 1 operation(s) for segment category sharing.
FreeWheel Media Segment Lookup API
The Segment Lookup API from FreeWheel Media — 1 operation(s) for segment lookup.
FreeWheel Media Segment Sharing API
The Segment Sharing API from FreeWheel Media — 1 operation(s) for segment sharing.
FreeWheel Media Segment Tag API
The Segment Tag API from FreeWheel Media — 1 operation(s) for segment tag.
FreeWheel Media Segment Update API
The Segment Update API from FreeWheel Media — 1 operation(s) for segment update.
FreeWheel Media Segment Upload API
The Segment Upload API from FreeWheel Media — 1 operation(s) for segment upload.
FreeWheel Media Segments API
The Segments API from FreeWheel Media — 2 operation(s) for segments.
FreeWheel Media Services API
The Services API from FreeWheel Media — 1 operation(s) for services.
FreeWheel Media Strategy API
The Strategy API from FreeWheel Media — 1 operation(s) for strategy.
FreeWheel Media Targeting Template API
The Targeting Template API from FreeWheel Media — 1 operation(s) for targeting template.
FreeWheel Media User API
The User API from FreeWheel Media — 1 operation(s) for user.
FreeWheel Media User Lookup API
The User Lookup API from FreeWheel Media — 1 operation(s) for user lookup.
FreeWheel Media Vendor API
The Vendor API from FreeWheel Media — 1 operation(s) for vendor.
FreeWheel Media Vendor Fee API
The Vendor Fee API from FreeWheel Media — 1 operation(s) for vendor fee.
FreeWheel Media Video Asset API
The Video Asset API from FreeWheel Media — 1 operation(s) for video asset.
FreeWheel Media View API
The View API from FreeWheel Media — 1 operation(s) for view.
FreeWheel Media View List API
The View List API from FreeWheel Media — 1 operation(s) for view list.
Scroll within the panel for all 66 ·
Open Collections 4
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
buzz
OPEN COLLECTIONaudience-management-api
OPEN COLLECTIONDemand Creative Management API V1
OPEN COLLECTIONDeal Sync API
OPEN COLLECTIONPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Freewheel Media Rate Limits
RATE LIMITSSecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for FreeWheel Media — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 5
Pagination, idempotency, versioning, errors, and events
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 2
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 5
Properties that don't map to a standard resource type
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This is an independent, third-party profile of FreeWheel Media, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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