Funnel
Funnel (funnel.io) is a marketing intelligence and marketing data hub that helps agencies and brands become more data-driven. It connects to hundreds of advertising, analytics, CRM, and social data platforms, then automatically collects, normalizes, and transforms that marketing data into a single, business-ready model. Funnel exports the harmonized data to cloud data warehouses (BigQuery, Snowflake), Google Cloud Storage, BI and visualization tools, and back to ad platforms, and layers on advanced marketing measurement (Marketing Mix Modeling and Multi-Touch Attribution) plus dashboards and reporting. Programmatic configuration is exposed through the Funnel Control Plane API, consumed via an official Terraform provider and an OAuth 2.0 client-credentials (Auth0) system-user flow, with regional US and EU data residency. Funnel also ships a first-party hosted MCP server (Funnel MCP) that exposes six read-only tools over OAuth to Claude, ChatGPT, Cursor and other MCP clients, plus a documented inbound file-import webhook API. Funnel publishes no OpenAPI or AsyncAPI for any of the three surfaces.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Funnel the way a machine reads it — 11 machine-readable artifacts across 3 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Funnel scores 55.8/100 (strong), with a separate agent-readiness read of 46/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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title="Funnel on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/funnel.svg"
alt="Funnel Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/funnel/)<!-- Kin Score · API Evangelist -->
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title="Funnel on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/funnel/card.svg"
alt="Funnel Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Funnel
Each block below is one kind of artifact we hold for Funnel. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 3
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Funnel Control Plane API
The Funnel Control Plane API provides configuration-management operations for a Funnel subscription — workspaces, data sources, custom dimensions and metrics, and data exports t...
Funnel MCP
Funnel MCP is Funnel's first-party hosted, remote Model Context Protocol server. It exposes a Funnel workspace's harmonized cross-channel marketing data, semantic field definiti...
Funnel File Import Webhook API
The Funnel File Import Webhook API is a documented inbound HTTP endpoint that lets a customer hand Funnel links to data files for ingestion into a File Import data source. A per...
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Funnel MCP
Funnel's first-party hosted, remote MCP server. It exposes a Funnel workspace's harmonized cross-channel marketing data, field/semantic definitions and workspace context to any ...
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Funnel Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Funnel Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Funnel Webhooks
ASYNCAPISecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for Funnel — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 5
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/funnel · machine-readable index on apis.io
This is an independent, third-party profile of Funnel, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.