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Giphy

GIPHY is the world's largest library of GIFs, stickers, animated emoji, and Clips (GIFs with sound), with a developer API used by messaging apps, social platforms, productivity tools, ads, and creator products. GIPHY is owned by Meta. Authentication is via API key (Beta or Production tier) and all surfaces share the same envelope (data + meta + pagination) with rich, multi-rendition media payloads.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Giphy the way a machine reads it — 73 machine-readable artifacts across 11 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Giphy scores 63.9/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 63.9/100 · strong
Contract Quality 19.0 / 25
Developer Ergonomics 8.3 / 20
Commercial Clarity 16.3 / 20
Operational Transparency 0.7 / 13
Governance 10.4 / 12
Discoverability 9.3 / 10
Agent readiness — 48/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Giphy

Each block below is one kind of artifact we hold for Giphy. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 11

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Giphy Analytics API

Pingback and action register endpoints for measuring user engagement.

Giphy Animate API

Programmatic creation of animated text/word GIFs.

Giphy Categories API

Top-level categories and subcategories used to organize GIFs.

Giphy Channels API

Channel discovery and metadata.

Giphy Clips API

GIFs with sound. Access is gated; contact [email protected].

Giphy Emoji API

GIPHY's animated emoji library and per-emoji variations.

Giphy GIFs API

Search, trending, translate, random, and lookup endpoints for animated GIFs.

Giphy Search Discovery API

Tag autocompletion, related search terms, and trending search queries.

Giphy Stickers API

The same surface as GIFs but scoped to transparent-background stickers.

Giphy Upload API

Programmatic upload of GIFs and video assets.

Giphy Utilities API

Identifier generation and other helpers.

Scroll within the panel for all 11 ·

Open Collections 1

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

GIPHY API

OPEN COLLECTION

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Giphy Plans Pricing

3 plans

PLANS

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Giphy Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Giphy Finops

FINOPS

Features 9

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Search & Trending

Query millions of GIFs/stickers/emoji or fetch curated trending content.

Translate

Convert any phrase to a single contextually relevant GIF or sticker.

Random

Surface a random GIF or sticker, optionally tag-filtered.

Animate

Programmatically generate animated text GIFs.

Clips

Short-form videos with sound, gated behind approval.

Multi-Rendition Assets

Every result includes 20+ pre-encoded renditions (GIF, MP4, WebP) for any surface.

Analytics Pingbacks

Per-result onload/onclick/onsent URLs power view/click/share telemetry.

Programmatic Upload

Upload GIFs or videos to GIPHY (up to 100 MB) via upload.giphy.com.

First-Party SDKs

Native iOS, Android, React Native, Flutter, and Web SDKs ship UI-ready pickers.

Scroll within the panel for all 9 ·

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Giphy Context

17 classes · 20 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Giphy API Rules

5 rules · 4 warnings

SPECTRAL

Giphy API Rules

7 rules · 4 errors · 3 warnings

SPECTRAL

JSON Schema 9

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

GIPHY Analytics Pingbacks

3 properties

JSON SCHEMA

GIPHY Category

4 properties

JSON SCHEMA

GIPHY Channel

14 properties

JSON SCHEMA

GIPHY Clip

0 properties

JSON SCHEMA

GIPHY GIF

24 properties

JSON SCHEMA

GIPHY Images

0 properties

JSON SCHEMA

GIPHY Meta

3 properties

JSON SCHEMA

GIPHY Pagination

3 properties

JSON SCHEMA

GIPHY User

10 properties

JSON SCHEMA

Scroll within the panel for all 9 ·

JSON Structure 4

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Giphy Channel Structure

13 properties

JSON STRUCTURE

Giphy Clip Structure

1 properties

JSON STRUCTURE

Giphy Gif Structure

22 properties

JSON STRUCTURE

Giphy Images Structure

0 properties

JSON STRUCTURE

Examples 14

Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.

Example request and response payloads for these APIs.

Scroll within the panel for all 14 ·

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Giphy Authentication

apiKey · 1 scheme

SECURITY

Giphy Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Giphy Vulnerability Disclosure

disclosure policy published

SECURITY

Giphy Trust Center

HIPAA, GDPR

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Giphy Agentic Access

23 operations · 2 acting

23 operations · 2 acting

AGENTIC

Use Cases 6

What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.

What developers build with this provider.

Messaging GIF Picker

Drop-in GIF/sticker picker for chat apps using the GIPHY SDKs.

Story / Post Stickers

Animated stickers and emoji for stories and posts.

Content Discovery

Trending and search-driven discovery for GIF-led products.

Brand & Ad Creative

Branded stickers and channels for marketing campaigns.

Video Editor Integrations

Clips and stickers embedded in mobile video editors.

Productivity / Reactions

Reactions, lightweight expressions in productivity software.

Integrations 5

Pre-built integrations with other platforms tell you where this provider already fits in a stack.

Pre-built integrations with other platforms and tools.

Meta (Facebook, Instagram, Messenger, WhatsApp)

GIPHY is the GIF search backbone across Meta surfaces.

Slack, Discord, Microsoft Teams

GIPHY powers in-chat GIF reactions across major chat platforms.

iMessage / Telegram / Signal

Native and third-party stickers via the SDKs.

Twitter / X

GIF picker integration.

Adobe Express / Canva / Mobile Editors

Stickers and clips in creative-tool integrations.

Solutions 3

Packaged solutions the provider offers on top of the raw API surface.

Packaged solutions this provider offers.

Beta Key

Free, rate-limited API access for development.

Production Key

Reviewed access with higher throughput, custom pricing.

Clips Access

Gated access to GIFs-with-sound endpoints.

Resources

Every other property we hold for Giphy — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 4

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

Other 3

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/giphy · machine-readable index on apis.io