Google Campaign Manager
Campaign Manager 360 is Google's ad-serving, trafficking and measurement platform for advertisers and agencies. Its API — service name dfareporting — lets developers programmatically manage advertisers, campaigns, ads, creatives, placements, floodlight conversion tags and remarketing lists, generate publisher ad tags, and define, run and download standard, reach, path-to-conversion, floodlight and cross-media reach reports. Access is OAuth 2.0 only and every path is scoped to a Campaign Manager 360 user profile. The current version is v5; v4 has been fully sunset. Google publishes a Discovery Document rather than an OpenAPI, plus Data Transfer v2.0 for bulk event-level delivery to Cloud Storage.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Google Campaign Manager the way a machine reads it — 229 machine-readable artifacts across 1 API, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Google Campaign Manager scores 65.3/100 (strong), with a separate agent-readiness read of 31/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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How we profile Google Campaign Manager
Each block below is one kind of artifact we hold for Google Campaign Manager. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 5
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Campaign Manager 360 Data Transfer v2.0
Data Transfer v2.0 provides raw, event-level reporting data from Campaign Manager 360 beyond what is available through standard reporting. Data is delivered to Google Cloud Stor...
Google Campaign Manager Ads API
Manage ad configurations within campaigns. Ads define the creative content, delivery schedules, targeting rules, and placement assignments that determine how and where advertisi...
Google Campaign Manager Campaigns API
Manage advertising campaigns. Campaigns serve as top-level organizational containers that group ads, placements, and creatives under a single advertiser with shared start and en...
Google Campaign Manager Placements API
Manage placements representing ad inventory on publisher sites. Placements define the size, format, pricing, and site location where ads can be served, and generate the ad tags ...
Google Campaign Manager Reports API
Create, configure, and run reports to analyze campaign performance. Reports support multiple types including standard, reach, path to conversion, cross-dimension reach, floodlig...
Open Collections 6
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONGoogle Campaign Manager Campaign Manager 360 Ads API
OPEN COLLECTIONGoogle Campaign Manager Campaign Manager 360 Ads Reports API
OPEN COLLECTIONGoogle Campaign Manager Campaign Manager 360 API
OPEN COLLECTIONPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Google Campaign Manager Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Features 6
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Campaign Lifecycle Management
Create, update, and manage advertising campaigns from inception through completion with full programmatic control.
Ad Trafficking
Automate the placement and scheduling of ads across publisher sites with targeting and delivery rules.
Multi-Format Reporting
Generate standard, reach, path-to-conversion, cross-dimension, floodlight, and cross-media reach reports.
Placement Tag Generation
Automatically generate ad tags for publishers to install on their pages.
Audience Targeting
Configure geo-targeting, technology targeting, day-part targeting, and audience segment rules.
Floodlight Conversion Tracking
Track and attribute conversions using Floodlight tags for cross-channel measurement.
Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Google Campaign Manager API Rules
SPECTRALGoogle Campaign Manager API Rules
SPECTRALJSON Schema 64
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Activities
JSON SCHEMAAdBlockingConfiguration
JSON SCHEMAAd
JSON SCHEMAAdsListResponse
JSON SCHEMAAudienceSegmentGroup
JSON SCHEMAAudienceSegment
JSON SCHEMABrowser
JSON SCHEMACampaign
JSON SCHEMACampaignsListResponse
JSON SCHEMACity
JSON SCHEMAClickThroughUrl
JSON SCHEMAClickThroughUrlSuffixProperties
JSON SCHEMAConnectionType
JSON SCHEMAConversionDomainOverride
JSON SCHEMACountry
JSON SCHEMACreativeAssignment
JSON SCHEMACreativeOptimizationConfiguration
JSON SCHEMACreativeRotation
JSON SCHEMACustomRichMediaEvents
JSON SCHEMADateRange
JSON SCHEMADayPartTargeting
JSON SCHEMADefaultClickThroughEventTagProperties
JSON SCHEMADeliverySchedule
JSON SCHEMADimensionValue
JSON SCHEMAError
JSON SCHEMAEventTagOverride
JSON SCHEMAFile
JSON SCHEMAFrequencyCap
JSON SCHEMAGeoTargeting
JSON SCHEMALastModifiedInfo
JSON SCHEMALookbackConfiguration
JSON SCHEMAMeasurementPartnerLink
JSON SCHEMAMeasurementPartnerWrappingData
JSON SCHEMAMetro
JSON SCHEMAMobileCarrier
JSON SCHEMAOperatingSystem
JSON SCHEMAOperatingSystemVersion
JSON SCHEMAOptimizationActivity
JSON SCHEMAPlacementAssignment
JSON SCHEMAPlacement
JSON SCHEMAPlacementTag
JSON SCHEMAPlacementsGenerateTagsResponse
JSON SCHEMAPlacementsListResponse
JSON SCHEMAPlatform
JSON SCHEMAPostalCode
JSON SCHEMAPricingSchedulePricingPeriod
JSON SCHEMAPricingSchedule
JSON SCHEMARecipient
JSON SCHEMARegion
JSON SCHEMAReportCriteria
JSON SCHEMAReportCrossDimensionReachCriteria
JSON SCHEMAReportCrossMediaReachCriteria
JSON SCHEMAReportDelivery
JSON SCHEMAReportFloodlightCriteria
JSON SCHEMAReportPathToConversionCriteria
JSON SCHEMAReportReachCriteria
JSON SCHEMAReportSchedule
JSON SCHEMAReport
JSON SCHEMAReportsListResponse
JSON SCHEMASize
JSON SCHEMASortedDimension
JSON SCHEMATagSetting
JSON SCHEMATechnologyTargeting
JSON SCHEMAVideoSettings
JSON SCHEMAScroll within the panel for all 64 ·
JSON Structure 64
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Google Campaign Manager Activities Structure
JSON STRUCTUREGoogle Campaign Manager Ad Structure
JSON STRUCTUREGoogle Campaign Manager Ads List Response Structure
JSON STRUCTUREGoogle Campaign Manager Audience Segment Group Structure
JSON STRUCTUREGoogle Campaign Manager Audience Segment Structure
JSON STRUCTUREGoogle Campaign Manager Browser Structure
JSON STRUCTUREGoogle Campaign Manager Campaign Structure
JSON STRUCTUREGoogle Campaign Manager City Structure
JSON STRUCTUREGoogle Campaign Manager Click Through Url Structure
JSON STRUCTUREGoogle Campaign Manager Connection Type Structure
JSON STRUCTUREGoogle Campaign Manager Country Structure
JSON STRUCTUREGoogle Campaign Manager Creative Assignment Structure
JSON STRUCTUREGoogle Campaign Manager Creative Rotation Structure
JSON STRUCTUREGoogle Campaign Manager Date Range Structure
JSON STRUCTUREGoogle Campaign Manager Day Part Targeting Structure
JSON STRUCTUREGoogle Campaign Manager Delivery Schedule Structure
JSON STRUCTUREGoogle Campaign Manager Dimension Value Structure
JSON STRUCTUREGoogle Campaign Manager Error Structure
JSON STRUCTUREGoogle Campaign Manager Event Tag Override Structure
JSON STRUCTUREGoogle Campaign Manager File Structure
JSON STRUCTUREGoogle Campaign Manager Frequency Cap Structure
JSON STRUCTUREGoogle Campaign Manager Geo Targeting Structure
JSON STRUCTUREGoogle Campaign Manager Last Modified Info Structure
JSON STRUCTUREGoogle Campaign Manager Lookback Configuration Structure
JSON STRUCTUREGoogle Campaign Manager Metro Structure
JSON STRUCTUREGoogle Campaign Manager Mobile Carrier Structure
JSON STRUCTUREGoogle Campaign Manager Operating System Structure
JSON STRUCTUREGoogle Campaign Manager Optimization Activity Structure
JSON STRUCTUREGoogle Campaign Manager Placement Assignment Structure
JSON STRUCTUREGoogle Campaign Manager Placement Structure
JSON STRUCTUREGoogle Campaign Manager Placement Tag Structure
JSON STRUCTUREGoogle Campaign Manager Platform Structure
JSON STRUCTUREGoogle Campaign Manager Postal Code Structure
JSON STRUCTUREGoogle Campaign Manager Pricing Schedule Structure
JSON STRUCTUREGoogle Campaign Manager Recipient Structure
JSON STRUCTUREGoogle Campaign Manager Region Structure
JSON STRUCTUREGoogle Campaign Manager Report Criteria Structure
JSON STRUCTUREGoogle Campaign Manager Report Delivery Structure
JSON STRUCTUREGoogle Campaign Manager Report Reach Criteria Structure
JSON STRUCTUREGoogle Campaign Manager Report Schedule Structure
JSON STRUCTUREGoogle Campaign Manager Report Structure
JSON STRUCTUREGoogle Campaign Manager Reports List Response Structure
JSON STRUCTUREGoogle Campaign Manager Size Structure
JSON STRUCTUREGoogle Campaign Manager Sorted Dimension Structure
JSON STRUCTUREGoogle Campaign Manager Tag Setting Structure
JSON STRUCTUREGoogle Campaign Manager Technology Targeting Structure
JSON STRUCTUREGoogle Campaign Manager Video Settings Structure
JSON STRUCTUREScroll within the panel for all 64 ·
Examples 64
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Scroll within the panel for all 64 ·
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 4
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Programmatic Campaign Setup
Automate the creation and configuration of advertising campaigns, ads, and placements across publisher inventory.
Performance Reporting
Generate and schedule reports to analyze campaign performance, reach, and conversion data.
Cross-Channel Attribution
Use path-to-conversion and cross-media reach reports to understand multi-channel advertising impact.
Ad Operations Automation
Streamline trafficking workflows including placement creation, tag generation, and creative assignment.
Integrations 5
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Google Analytics
Combine Campaign Manager 360 data with Google Analytics for unified web analytics and attribution.
Google Ads
Coordinate campaign management between Campaign Manager 360 and Google Ads platforms.
Display & Video 360
Integrate with DV360 for programmatic buying and campaign execution.
Google Cloud Storage
Export raw event-level data via Data Transfer for advanced analysis in BigQuery or other tools.
Google Apps Script
Automate Campaign Manager operations using Google Apps Script advanced service.
Resources
Every other property we hold for Google Campaign Manager — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 9
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 9 ·
Build 6
SDKs, sample code, and the tooling you integrate with
Access & Security 7
Authentication, authorization, and security posture
Scroll within the panel for all 7 ·
Operate 8
Status, limits, changes, and where to get help
Scroll within the panel for all 8 ·
Commercial 5
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/google-campaign-manager · machine-readable index on apis.io
This is an independent, third-party profile of Google Campaign Manager, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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