Google Optimize
Google Optimize was a website optimization and A/B testing tool that helped businesses test variations of web pages and personalize experiences. Google Optimize and Optimize 360 were sunset on September 30, 2023. Google recommends migrating to Google Analytics 4 with built-in A/B testing or third-party tools.
Limited machine-readable signal and partial portal coverage — documentation a human can read, but little a machine or agent can consume without scraping.
API Evangelist profiles Google Optimize the way a machine reads it — 19 machine-readable artifacts across 1 API, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Google Optimize scores 31.7/100 (thin), with a separate agent-readiness read of 7/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Google Optimize
Each block below is one kind of artifact we hold for Google Optimize. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 1
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Google Optimize API (Sunset)
API for managing Google Optimize experiments, variants, and accessing optimization data. Sunset on September 30, 2023. Migrate to Google Analytics 4 experiments or third-party A...
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Google Optimize Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Google Optimize Finops
FINOPSFeatures 6
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
A/B Testing (Sunset)
Test two or more variants of a web page to determine which performs better. Service sunset September 30, 2023.
Multivariate Testing (Sunset)
Test combinations of multiple page elements simultaneously. Service sunset September 30, 2023.
Redirect Tests (Sunset)
Test entirely different pages against each other. Service sunset September 30, 2023.
Personalization (Sunset)
Deliver targeted experiences to specific audience segments. Service sunset September 30, 2023.
Google Analytics Integration (Sunset)
Native integration with Google Analytics for experiment targeting and reporting. Service sunset September 30, 2023.
Visual Editor (Sunset)
WYSIWYG editor for creating test variants without code changes. Service sunset September 30, 2023.
Spectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Google Optimize API Rules
SPECTRALSecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Use Cases 4
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Landing Page Optimization
Test landing page variations to improve conversion rates. (Service sunset)
CTA Testing
Test call-to-action button text, color, and placement. (Service sunset)
Content Personalization
Show different content to different audience segments. (Service sunset)
Checkout Flow Optimization
Test checkout process variations to reduce abandonment. (Service sunset)
Solutions 2
Packaged solutions the provider offers on top of the raw API surface.
Packaged solutions this provider offers.
Google Optimize (Sunset)
Free A/B testing tool sunset September 30, 2023. Migrate to GA4 experiments or third-party tools.
Google Optimize 360 (Sunset)
Enterprise A/B testing tool sunset September 30, 2023. Part of Google Marketing Platform.
Resources
Every other property we hold for Google Optimize — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Documentation 1
Reference material describing how the API behaves
Access & Security 2
Authentication, authorization, and security posture
Commercial 2
Pricing, plans, and the legal terms of use
Company 1
The organization behind the API
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