GroundTruth
GroundTruth is a location-intelligence performance advertising platform (formerly xAd) that helps brands and agencies plan, launch, and measure omnichannel ad campaigns tied to real-world behavior. Its Ads Manager, proprietary Blueprints location-mapping technology, and Dynamic Intent Prediction AI turn visitation, behavioral, and demographic signals into targeting and store-visit and sales attribution across verticals including QSR/restaurants, CPG, auto, retail, healthcare, education, travel, and political. GroundTruth is backed by Emergence Capital and IVP and became part of ZeroToOne.AI in 2026. This profile was enriched by the API Evangelist pipeline; GroundTruth exposes a self-serve advertiser platform (ads.groundtruth.com) but publishes no public developer API surface.
More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.
API Evangelist profiles GroundTruth the way a machine reads it — 1 machine-readable artifact, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — GroundTruth scores 17.1/100 (emerging), with a separate agent-readiness read of 4/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile GroundTruth
Each block below is one kind of artifact we hold for GroundTruth. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for GroundTruth — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Access & Security 1
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/groundtruth · machine-readable index on apis.io