Hootsuite
Hootsuite is a social media management platform that lets organizations schedule posts, monitor conversations, run paid campaigns, and analyze performance across LinkedIn, X (Twitter), Facebook, Instagram, TikTok, YouTube, and Pinterest from a single dashboard. The platform serves marketers, agencies, and enterprises with collaboration, approval, and governance workflows. The Hootsuite REST API uses OAuth 2.0 and provides programmatic access to social profiles, messages, scheduling, and analytics through the platform.hootsuite.com endpoint.
Limited machine-readable signal and partial portal coverage — documentation a human can read, but little a machine or agent can consume without scraping.
API Evangelist profiles Hootsuite the way a machine reads it — 12 machine-readable artifacts across 5 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Hootsuite scores 35.2/100 (thin), with a separate agent-readiness read of 41/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Hootsuite
Each block below is one kind of artifact we hold for Hootsuite. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 5
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Hootsuite REST API
REST API for managing social media profiles, scheduling messages, reading and posting to connected networks, and pulling analytics across Hootsuite-managed accounts. Authenticat...
Hootsuite Me API
The Me API from Hootsuite — 1 operation(s) for me.
Hootsuite Media API
The Media API from Hootsuite — 2 operation(s) for media.
Hootsuite Messages API
The Messages API from Hootsuite — 5 operation(s) for messages.
Hootsuite SocialProfiles API
The SocialProfiles API from Hootsuite — 3 operation(s) for socialprofiles.
Open Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Hootsuite Platform API
OPEN COLLECTIONGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Hootsuite GraphQL Schema
This conceptual GraphQL schema represents the Hootsuite social media management platform API surface. Hootsuite provides a REST API at `https://platform.hootsuite.com/v1` with O...
GRAPHQLSecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Hootsuite — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 1
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 4
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 1
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
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