Instagram is a photo and video sharing social networking platform owned by Meta. The Instagram APIs allow developers to build integrations with Instagram Business and Creator accounts for content publishing, media management, comment moderation, hashtag discovery, insights and analytics, messaging, and embedding. Available through the Meta Developer Platform with Facebook Login or Instagram Login authentication.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Instagram the way a machine reads it — 80 machine-readable artifacts across 9 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Instagram scores 61.5/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Instagram
Each block below is one kind of artifact we hold for Instagram. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 9
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Instagram Messaging API
The Messenger API support for Instagram consolidates Instagram and Facebook Page messaging into a unified platform. Enables businesses and creators to manage conversations, send...
Instagram oEmbed API
The Instagram oEmbed endpoint returns HTML and metadata for embedding Instagram photos, videos, reels, and carousels on third-party websites using the standard oEmbed protocol.
Instagram Comments API
Comment management and moderation
Instagram Hashtags API
Hashtag search and media discovery
Instagram Insights API
Account and media level analytics
Instagram Media API
Photos, videos, stories, reels, and carousels
Instagram Mentions API
Content where account was mentioned
Instagram Publishing API
Content creation and publishing workflow
Instagram Users API
Instagram Business and Creator account profiles
Scroll within the panel for all 9 ·
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Instagram Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Instagram Finops
FINOPSFeatures 12
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Content Publishing
Publish photos, videos, reels, carousels, and stories to Instagram Business and Creator accounts programmatically.
Media Management
Retrieve, manage, and organize published media including photos, videos, stories, and albums.
Comment Moderation
Read, reply to, hide, and delete comments on Instagram media for brand safety and engagement.
Hashtag Discovery
Search for hashtags and discover top and recent media associated with specific hashtags.
Mention Tracking
Identify and retrieve media where your account has been mentioned by other Instagram users.
Insights and Analytics
Access account-level and media-level metrics for reach, impressions, engagement, and audience demographics.
Instagram Direct Messaging
Send and receive messages through Instagram Direct for customer service and business communication.
Stories Publishing
Publish ephemeral story content including photos and videos that disappear after 24 hours.
Reels Publishing
Create and publish short-form video content as Instagram Reels.
oEmbed
Embed Instagram posts, reels, and videos on third-party websites using the standard oEmbed protocol.
Webhooks
Receive real-time notifications for comments, mentions, messages, and story insights via webhooks.
Private Replies
Send private direct messages in response to public comments on your Instagram media.
Scroll within the panel for all 12 ·
Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Instagram Graph Api Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Instagram API Rules
SPECTRALInstagram API Rules
SPECTRALJSON Schema 11
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
CommentList
JSON SCHEMAComment
JSON SCHEMAContainerResponse
JSON SCHEMACreateContainerRequest
JSON SCHEMAErrorResponse
JSON SCHEMAInsightsResponse
JSON SCHEMAMediaList
JSON SCHEMAMedia
JSON SCHEMAPaging
JSON SCHEMASuccessResponse
JSON SCHEMAUser
JSON SCHEMAScroll within the panel for all 11 ·
JSON Structure 11
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Instagram Graph Api Comment List Structure
JSON STRUCTUREInstagram Graph Api Comment Structure
JSON STRUCTUREInstagram Graph Api Container Response Structure
JSON STRUCTUREInstagram Graph Api Create Container Request Structure
JSON STRUCTUREInstagram Graph Api Error Response Structure
JSON STRUCTUREInstagram Graph Api Insights Response Structure
JSON STRUCTUREInstagram Graph Api Media List Structure
JSON STRUCTUREInstagram Graph Api Media Structure
JSON STRUCTUREInstagram Graph Api Paging Structure
JSON STRUCTUREInstagram Graph Api Success Response Structure
JSON STRUCTUREInstagram Graph Api User Structure
JSON STRUCTUREScroll within the panel for all 11 ·
Examples 11
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Scroll within the panel for all 11 ·
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 8
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Social Media Management
Automate content publishing, scheduling, and media management across Instagram accounts.
Brand Monitoring
Track mentions, comments, and hashtags to monitor brand sentiment and engagement.
Customer Service
Manage Instagram Direct conversations for customer support and business inquiries.
Analytics and Reporting
Retrieve insights and metrics for measuring content performance and audience growth.
Content Curation
Discover and curate content through hashtag search and mention tracking.
E-commerce Integration
Connect product catalogs and shopping features with Instagram content for social commerce.
Influencer Marketing
Track creator account metrics, media performance, and audience insights for influencer campaigns.
Website Embedding
Embed Instagram posts, reels, and galleries on websites and blogs using oEmbed.
Scroll within the panel for all 8 ·
Integrations 4
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Unified management of Instagram and Facebook content, messaging, and advertising through the Meta platform.
Meta Business Suite
Centralized dashboard for managing Instagram and Facebook business accounts, content, and insights.
Cross-platform messaging through Meta unified messaging infrastructure.
Webhooks
Real-time event notifications for comments, mentions, messages, and story insights.
Solutions 4
Packaged solutions the provider offers on top of the raw API surface.
Packaged solutions this provider offers.
Instagram API with Instagram Login
Native Instagram authentication for Business and Creator accounts with full API access.
Instagram API with Facebook Login
Facebook Page-linked authentication for Instagram Business accounts with hashtag discovery.
Instagram Messaging
Unified messaging across Instagram Direct and Facebook Messenger for business communication.
Instagram Embedding
oEmbed and embed tools for displaying Instagram content on third-party websites.
Resources
Every other property we hold for Instagram — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 4
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/instagram · machine-readable index on apis.io