LiveIntent
LiveIntent is a people-based email marketing, advertising and identity platform serving more than 2,500 businesses. It connects marketers and publishers through email-native audience targeting, publisher inventory monetization (LiveTag and native ad blueprints), and identity resolution across the digital ecosystem, including its HIRO first-party data solution and email reactivation services. LiveIntent publishes four partner APIs — an Audiences API and a Privacy Management API, both backed by OpenAPI 3.0.0 definitions rendered through Redocly; a Reporting API for publisher and advertiser metrics; and a Programmatic Bidding API implementing a subset of IAB OpenRTB 2.5 with OpenRTB Native 1.1 and 1.2 — alongside the open-source LiveConnect first-party identity library (npm live-connect-js) and partner data integrations with Segment, Oracle, Adobe, Merkle and LiveRamp. All API access is bearer-token based and provisioned by a LiveIntent account team rather than self-service. LiveIntent has been acquired by Zeta Global. Backed by Battery Ventures and Bullpen Capital.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles LiveIntent the way a machine reads it — 17 machine-readable artifacts across 4 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — LiveIntent scores 41.3/100 (developing), with a separate agent-readiness read of 31/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
Put this on your own site. The badge is drawn live from LiveIntent's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/liveintent/"
title="LiveIntent on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/liveintent.svg"
alt="LiveIntent Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/liveintent/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/liveintent/"
title="LiveIntent on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/liveintent/card.svg"
alt="LiveIntent Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile LiveIntent
Each block below is one kind of artifact we hold for LiveIntent. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 9
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
LiveIntent Reporting API
Query LiveIntent publisher and advertiser reporting data. A single executeQuery endpoint accepts a report type, an absolute or dynamic date interval, a granularity of day, week,...
LiveIntent Programmatic Bidding API
LiveIntent's exchange-side real-time bidding integration for demand-side platforms. It implements a subset of the IAB OpenRTB API Specification 2.5 together with OpenRTB Native ...
LiveIntent API references API
This API reference describes how to interact with the Privacy Management API.
LiveIntent Audiences API
The Audiences API from LiveIntent — 5 operation(s) for audiences.
LiveIntent Eventtrackers API
The Eventtrackers API from LiveIntent — 1 operation(s) for eventtrackers.
LiveIntent Legacy API
Legacy endpoints for backward compatibility. These endpoints are deprecated and should not be used for new integrations.
LiveIntent Search API
The Search API from LiveIntent — 2 operation(s) for search.
LiveIntent Trackers API
The Trackers API from LiveIntent — 1 operation(s) for trackers.
LiveIntent Urltrackers API
The Urltrackers API from LiveIntent — 1 operation(s) for urltrackers.
Scroll within the panel for all 9 ·
Open Collections 2
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Audiences API
OPEN COLLECTIONLiveIntent Privacy Management API
OPEN COLLECTIONPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Liveintent Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Liveintent Events
ASYNCAPISecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for LiveIntent — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 2
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/liveintent · machine-readable index on apis.io
This is an independent, third-party profile of LiveIntent, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.