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MadHive

Madhive is a New York-based advertising technology company that operates a demand-side platform (DSP) and end-to-end software stack built for local and connected TV (CTV/OTT) advertising. Broadcasters, local media sellers, agencies and political advertisers use Madhive to plan campaigns, activate premium streaming and broadcast inventory, build cookieless audiences from first-party and offline data, manage creatives, and measure outcomes from a single unified DSP. Madhive publishes a public developer program at developer.madhive.com — an Apigee-fronted REST API covering campaigns, line items, advertisers, agencies, creatives, audiences, segments, retargeting, publishers, publisher groups, tracking pixels, products, metros and optimization templates — alongside a hosted Model Context Protocol (MCP) server that exposes the same campaign-management surface to AI assistants such as Claude and Gemini over JSON-RPC 2.0 with OAuth 2.0.

agent ready

Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.

Kin Score
travel_explore apis.io index code GitHub sourcepublic Website

API Evangelist profiles MadHive the way a machine reads it — 139 machine-readable artifacts across 66 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — MadHive scores 53.5/100 (developing), with a separate agent-readiness read of 49/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-08-17 · rubric v0.11.0
Composite quality — 53.5/100 · developing
Contract Quality 14.4 / 25
Developer Ergonomics 10.8 / 20
Commercial Clarity 8.4 / 20
Operational Transparency 9.9 / 13
Governance 1.4 / 12
Discoverability 8.7 / 10
Agent readiness — 49/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract derived 2.5 / 10
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8.0 / 8
Request/Response Examples 7.0 / 7
Rate-Limit Signaling documented 3.5 / 7
Typed Event Surface 0 / 6
Agent Skills derived 1.3 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 0 / 3
A2A Agent Card 0 / 8
Dry-Run / Simulate Mode 0 / 4
MadHive Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from MadHive's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/madhive/"
   title="MadHive on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/madhive.svg"
       alt="MadHive Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile MadHive

Each block below is one kind of artifact we hold for MadHive. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 66

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

MadHive Ability to pause a campaign and all of its associated line items and creatives API

The Ability to pause a campaign and all of its associated line items and creatives API from MadHive — 1 operation(s) for ability to pause a campaign and all of its associated li...

MadHive Ability to pause a line item API

The Ability to pause a line item API from MadHive — 1 operation(s) for ability to pause a line item.

MadHive Advertiser API

The advertiser API from MadHive — 1 operation(s) for advertiser.

MadHive Agency API

The agency API from MadHive — 1 operation(s) for agency.

MadHive all products API

The all products API from MadHive — 1 operation(s) for all products.

MadHive all publisher groups API

The all publisher groups API from MadHive — 1 operation(s) for all publisher groups.

MadHive all publishers API

The all publishers API from MadHive — 1 operation(s) for all publishers.

MadHive archive a line item API

The archive a line item API from MadHive — 1 operation(s) for archive a line item.

MadHive Audiences API

The audiences API from MadHive — 1 operation(s) for audiences.

MadHive campaign activation API

The campaign activation API from MadHive — 1 operation(s) for campaign activation.

MadHive Campaign API

The campaign API from MadHive — 1 operation(s) for campaign.

MadHive campaign creatives API

The campaign creatives API from MadHive — 1 operation(s) for campaign creatives.

MadHive campaign line items API

The campaign line items API from MadHive — 1 operation(s) for campaign line items.

MadHive contextual segments API

The contextual segments API from MadHive — 1 operation(s) for contextual segments.

MadHive create new line item API

The create new line item API from MadHive — 1 operation(s) for create new line item.

MadHive Creative API

The creative API from MadHive — 1 operation(s) for creative.

MadHive creative flight activation API

The creative flight activation API from MadHive — 1 operation(s) for creative flight activation.

MadHive Creative Line Item API

The creative_line_item API from MadHive — 1 operation(s) for creative_line_item.

MadHive deactivate advertiser API

The deactivate advertiser API from MadHive — 1 operation(s) for deactivate advertiser.

MadHive deactivate agency API

The deactivate agency API from MadHive — 1 operation(s) for deactivate agency.

MadHive deactivate audience API

The deactivate audience API from MadHive — 1 operation(s) for deactivate audience.

MadHive deactivate campaign API

The deactivate campaign API from MadHive — 1 operation(s) for deactivate campaign.

MadHive deactivate creative API

The deactivate creative API from MadHive — 1 operation(s) for deactivate creative.

MadHive deactivate creative line item API

The deactivate creative line item API from MadHive — 1 operation(s) for deactivate creative line item.

MadHive deactivate publisher group API

The deactivate publisher group API from MadHive — 1 operation(s) for deactivate publisher group.

MadHive deactivate retargeting segment API

The deactivate retargeting segment API from MadHive — 1 operation(s) for deactivate retargeting segment.

MadHive Get Advertiser By ID API

The get_advertiser_by_id API from MadHive — 1 operation(s) for get_advertiser_by_id.

MadHive Get Agency By ID API

The get_agency_by_id API from MadHive — 1 operation(s) for get_agency_by_id.

MadHive Get Audience By ID API

The get_audience_by_id API from MadHive — 1 operation(s) for get_audience_by_id.

MadHive Get Creative By ID API

The get_creative_by_id API from MadHive — 1 operation(s) for get_creative_by_id.

MadHive Get Pixel By ID API

The get_pixel_by_id API from MadHive — 1 operation(s) for get_pixel_by_id.

MadHive Health API

The health API from MadHive — 1 operation(s) for health.

MadHive line item activation API

The line item activation API from MadHive — 1 operation(s) for line item activation.

MadHive MCP Protocol API

Model Context Protocol JSON-RPC endpoints

MadHive media trust status API

The media trust status API from MadHive — 1 operation(s) for media trust status.

MadHive Metros API

The metros API from MadHive — 1 operation(s) for metros.

MadHive modify advertiser API

The modify advertiser API from MadHive — 1 operation(s) for modify advertiser.

MadHive modify agency API

The modify agency API from MadHive — 1 operation(s) for modify agency.

MadHive modify campaign API

The modify campaign API from MadHive — 1 operation(s) for modify campaign.

MadHive modify creative API

The modify creative API from MadHive — 1 operation(s) for modify creative.

MadHive modify creative line item API

The modify creative line item API from MadHive — 1 operation(s) for modify creative line item.

MadHive modify line item API

The modify line item API from MadHive — 1 operation(s) for modify line item.

MadHive modify retargeting campaign API

The modify retargeting campaign API from MadHive — 1 operation(s) for modify retargeting campaign.

MadHive modify retargeting creative API

The modify retargeting creative API from MadHive — 1 operation(s) for modify retargeting creative.

MadHive modify retargeting line item API

The modify retargeting line item API from MadHive — 1 operation(s) for modify retargeting line item.

MadHive modify retargeting tracking pixel API

The modify retargeting tracking pixel API from MadHive — 1 operation(s) for modify retargeting tracking pixel.

MadHive optimization templates API

The optimization templates API from MadHive — 2 operation(s) for optimization templates.

MadHive Organizations API

The organizations API from MadHive — 1 operation(s) for organizations.

MadHive Pixel API

The pixel API from MadHive — 2 operation(s) for pixel.

MadHive publisher group API

The publisher group API from MadHive — 1 operation(s) for publisher group.

MadHive publisher group modification API

The publisher group modification API from MadHive — 1 operation(s) for publisher group modification.

MadHive publisher group retrieval API

The publisher group retrieval API from MadHive — 1 operation(s) for publisher group retrieval.

MadHive retargeting campaign API

The retargeting campaign API from MadHive — 1 operation(s) for retargeting campaign.

MadHive retargeting creative API

The retargeting creative API from MadHive — 1 operation(s) for retargeting creative.

MadHive retargeting line item API

The retargeting line item API from MadHive — 1 operation(s) for retargeting line item.

MadHive retargeting segment retrieval API

The retargeting segment retrieval API from MadHive — 1 operation(s) for retargeting segment retrieval.

MadHive retargeting tracking pixel API

The retargeting tracking pixel API from MadHive — 1 operation(s) for retargeting tracking pixel.

MadHive retrieve a campaign by its unique identifier API

The retrieve a campaign by its unique identifier API from MadHive — 1 operation(s) for retrieve a campaign by its unique identifier.

MadHive retrieve a line item by its unique identifier API

The retrieve a line item by its unique identifier API from MadHive — 1 operation(s) for retrieve a line item by its unique identifier.

MadHive Search Audiences API

The search_audiences API from MadHive — 1 operation(s) for search_audiences.

MadHive Segments API

The segments API from MadHive — 1 operation(s) for segments.

MadHive Station API

The station API from MadHive — 1 operation(s) for station.

MadHive Update Audience API

The update_audience API from MadHive — 1 operation(s) for update_audience.

MadHive update impression goal API

The update impression goal API from MadHive — 1 operation(s) for update impression goal.

MadHive update line item budget API

The update line item budget API from MadHive — 1 operation(s) for update line item budget.

MadHive update line item start/end dates API

The update line item start/end dates API from MadHive — 1 operation(s) for update line item start/end dates.

Scroll within the panel for all 66 ·

Open Collections 67

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Madhive Ability to pause a campaign and all of its associated line items and creatives API

OPEN COLLECTION

Madhive Ability to pause a line item API

OPEN COLLECTION

Madhive Advertiser API

OPEN COLLECTION

Madhive Agency API

OPEN COLLECTION

Madhive all products API

OPEN COLLECTION

Madhive all publisher groups API

OPEN COLLECTION

Madhive all publishers API

OPEN COLLECTION

Madhive archive a line item API

OPEN COLLECTION

Madhive Audiences API

OPEN COLLECTION

Madhive campaign activation API

OPEN COLLECTION

Madhive Campaign API

OPEN COLLECTION

Madhive campaign creatives API

OPEN COLLECTION

Madhive campaign line items API

OPEN COLLECTION

Madhive contextual segments API

OPEN COLLECTION

Madhive create new line item API

OPEN COLLECTION

Madhive Creative API

OPEN COLLECTION

Madhive creative flight activation API

OPEN COLLECTION

Madhive Creative Line Item API

OPEN COLLECTION

Madhive deactivate advertiser API

OPEN COLLECTION

Madhive deactivate agency API

OPEN COLLECTION

Madhive deactivate audience API

OPEN COLLECTION

Madhive deactivate campaign API

OPEN COLLECTION

Madhive deactivate creative API

OPEN COLLECTION

Madhive deactivate creative line item API

OPEN COLLECTION

Madhive deactivate publisher group API

OPEN COLLECTION

Madhive deactivate retargeting segment API

OPEN COLLECTION

Madhive Get Advertiser By ID API

OPEN COLLECTION

Madhive Get Agency By ID API

OPEN COLLECTION

Madhive Get Audience By ID API

OPEN COLLECTION

Madhive Get Creative By ID API

OPEN COLLECTION

Madhive Get Pixel By ID API

OPEN COLLECTION

Madhive Health API

OPEN COLLECTION

Madhive line item activation API

OPEN COLLECTION

Madhive MCP MCP Protocol API

OPEN COLLECTION

Madhive media trust status API

OPEN COLLECTION

Madhive Metros API

OPEN COLLECTION

Madhive modify advertiser API

OPEN COLLECTION

Madhive modify agency API

OPEN COLLECTION

Madhive modify campaign API

OPEN COLLECTION

Madhive modify creative API

OPEN COLLECTION

Madhive modify creative line item API

OPEN COLLECTION

Madhive modify line item API

OPEN COLLECTION

Madhive modify retargeting campaign API

OPEN COLLECTION

Madhive modify retargeting creative API

OPEN COLLECTION

Madhive modify retargeting line item API

OPEN COLLECTION

Madhive modify retargeting tracking pixel API

OPEN COLLECTION

Madhive optimization templates API

OPEN COLLECTION

Madhive Organizations API

OPEN COLLECTION

Madhive Pixel API

OPEN COLLECTION

Madhive publisher group API

OPEN COLLECTION

Madhive publisher group modification API

OPEN COLLECTION

Madhive publisher group retrieval API

OPEN COLLECTION

Madhive retargeting campaign API

OPEN COLLECTION

Madhive retargeting creative API

OPEN COLLECTION

Madhive retargeting line item API

OPEN COLLECTION

Madhive retargeting segment retrieval API

OPEN COLLECTION

Madhive retargeting tracking pixel API

OPEN COLLECTION

Madhive retrieve a campaign by its unique identifier API

OPEN COLLECTION

Madhive retrieve a line item by its unique identifier API

OPEN COLLECTION

Madhive Search Audiences API

OPEN COLLECTION

Madhive Segments API

OPEN COLLECTION

Madhive Station API

OPEN COLLECTION

Madhive Update Audience API

OPEN COLLECTION

Madhive update impression goal API

OPEN COLLECTION

Madhive update line item budget API

OPEN COLLECTION

Madhive update line item start/end dates API

OPEN COLLECTION

Scroll within the panel for all 67 ·

MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

madhive-mcp.yml

MCP SERVER

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Madhive Rate Limits

5 limits

RATE LIMITS

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Madhive Authentication

apiKey/http/oauth2 · 4 schemes

SECURITY

Madhive Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Madhive Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Madhive Agentic Access

78 operations · 49 acting

78 operations · 49 acting

AGENTIC

Resources

Every other property we hold for MadHive — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 3

Portal, sign-up, and the first successful call

DeveloperPortal
DeveloperPortal
 GettingStarted
GettingStarted
 SignUp
SignUp

Documentation 2

Reference material describing how the API behaves

Documentation
Documentation
 APIReference
APIReference

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess
AgenticAccess
 WellKnown
WellKnown
 LLMsTxt
LLMsTxt
 AgentSkill
AgentSkill

Design & Contract 5

Pagination, idempotency, versioning, errors, and events

Conventions
Conventions
 ErrorCatalog
ErrorCatalog
 Lifecycle
Lifecycle
 Conformance
Conformance
 DataModel
DataModel

Build 2

SDKs, sample code, and the tooling you integrate with

GitHubOrganization
GitHubOrganization
 Examples
Examples

Access & Security 4

Authentication, authorization, and security posture

DomainSecurity
DomainSecurity
 OAuthScopes
OAuthScopes
 Authentication
Authentication
 Compliance
Compliance

Operate 7

Status, limits, changes, and where to get help

FAQ
FAQ
 StatusPage
StatusPage
 ChangeLog
ChangeLog
 Support
Support
 Deprecation
Deprecation
 RateLimits
RateLimits
 ChangeLog
ChangeLog

Scroll within the panel for all 7 ·

Commercial 2

Pricing, plans, and the legal terms of use

TermsOfService
TermsOfService
 PrivacyPolicy
PrivacyPolicy

Company 5

The organization behind the API

Website
Website
 Blog
Blog
 NewsRoom
NewsRoom
 Careers
Careers
 About
About

Other 2

Properties that don't map to a standard resource type

Overlay
Overlay
 Overlay
Overlay

← All providers · Data indexed from github.com/api-evangelist/madhive · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of MadHive, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.