MoEngage
MoEngage is an insights-led customer engagement and cross-channel marketing automation platform used by consumer brands to unify customer data, segment audiences, and orchestrate personalized messaging across push notifications, email, SMS, WhatsApp, in-app messages, on-site messaging, app inbox cards, and web push. The platform exposes a broad REST API surface across seven regional data centers (DC-01 through DC-06 and DC-101) covering user and event ingestion, bulk import, business events, GDPR/CCPA data requests, campaign creation and lifecycle management, file- and filter-based segments, cohort sync, content blocks and channel templates, product catalogs, recommendations, coupon lists, offer decisioning, subscription and opt-in preferences, transactional alerts (Inform), iOS Live Activities, personalization experiences, campaign statistics, message archival, and custom analytics dashboards. MoEngage also ships native mobile and web SDKs for Android, iOS, Web, React Native, Flutter, Unity, Cordova and Capacitor, and operates a hosted, OAuth-secured Model Context Protocol (MCP) server so AI assistants can draft campaigns, manage segments and flows, and analyze performance conversationally.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles MoEngage the way a machine reads it — 84 machine-readable artifacts across 30 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — MoEngage scores 69.0/100 (exemplar), with a separate agent-readiness read of 68/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-10-03 · rubric v0.23.0
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How we profile MoEngage
Each block below is one kind of artifact we hold for MoEngage. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 46
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
MoEngage MCP Server
Hosted, OAuth-secured Model Context Protocol server that lets AI assistants build campaign drafts, author content, create and count segments, read and analyze flows, browse dash...
MoEngage Bulk API
Operations for importing users and events in bulk.
MoEngage Business Events API
Manage and trigger business events.
MoEngage Campaign Reports API
Download campaign report files.
MoEngage Cards API
Operations related to fetching and deleting user cards.
MoEngage Catalog API
Operations related to creating and managing catalog schemas (attributes).
MoEngage Cohort Sync API
Operations to synchronize cohorts (custom segments) with MoEngage.
MoEngage Content Blocks API
Use these operations to programmatically fetch, create, and update reusable content blocks.
MoEngage Coupon Files API
Operations related to uploading coupon codes via files and checking/managing file processing status.
MoEngage Coupon Lists API
Operations related to defining, managing status (active/archive), and modifying coupon list metadata.
MoEngage Create Campaigns API
The Create Campaigns API from MoEngage — 3 operation(s) for create campaigns.
MoEngage Dashboards API
Read custom dashboards and their chart data.
MoEngage Device API
Operations for managing user devices.
MoEngage Email Templates API
Manage email templates in MoEngage.
MoEngage Event API
Operations for tracking user events.
MoEngage Events API
API endpoints for reporting impressions and clicks.
MoEngage Experiences API
API endpoints for fetching experiences and metadata.
MoEngage File Import API
The File Import API from MoEngage — 3 operation(s) for file import.
MoEngage File Segments API
If you need to create segments by importing a large number of users, we recommend utilising the File segment API. This API allows you to easily generate a file segment by initia...
MoEngage Filter Segments API
If you need to create a segment based on the events or actions performed by your users on your application or website, the recommended approach is to use the filter segment API....
MoEngage Flows API
The Flows API from MoEngage — 4 operation(s) for flows.
MoEngage GDPR API
Manage user data requests for GDPR and CCPA compliance.
MoEngage Get Campaign Details API
The Get Campaign Details API from MoEngage — 6 operation(s) for get campaign details.
MoEngage In-app Templates API
Operations to manage In-app templates.
MoEngage Items API
Operations related to ingesting, updating, and deleting items within a catalog.
MoEngage Live Activities API
Operations to manage broadcast Live Activities for iOS.
MoEngage Manage Segments API
Archiving and unarchiving through APIs makes it easy to retrieve and reuse segments whenever required for purposes such as A/B testing, maintaining regulatory compliance, and im...
MoEngage Message Archival API
Retrieve archived message content.
MoEngage Opt-in Management API
Update user email opt-in status and category preferences in MoEngage.
MoEngage OSM Templates API
Operations to manage On-Site Messaging (OSM) templates.
MoEngage Personalized Preview API
The Personalized Preview API from MoEngage — 1 operation(s) for personalized preview.
MoEngage Public Offerings API
The Public Offerings API from MoEngage — 3 operation(s) for public offerings.
MoEngage Recommendations API
Operations related to fetching recommendation configurations and results.
MoEngage Reports API
Operations related to generating usage reports for coupon lists.
MoEngage Resubscribe API
Resubscribe users who previously unsubscribed, and optionally update the ESP suppression list.
MoEngage SMS Templates API
Operations to manage SMS templates.
MoEngage Stats API
Fetch detailed, real-time campaign statistics.
MoEngage Subscription Preferences API
Manage user email subscription preferences.
MoEngage Templates API
The Templates API from MoEngage — 2 operation(s) for templates.
MoEngage Test Campaigns API
The Test Campaigns API from MoEngage — 3 operation(s) for test campaigns.
MoEngage Tracking API
Endpoints for tracking attribution and installs.
MoEngage Transactional Alerts API
Send transactional alerts using pre-configured templates.
MoEngage Transactional API
Operations to create and send push notification campaigns.
MoEngage Update Campaigns API
The Update Campaigns API from MoEngage — 5 operation(s) for update campaigns.
MoEngage User API
Operations for creating, updating, retrieving, and managing user profiles.
MoEngage Utilities API
Utility endpoints for testing connections.
Scroll within the panel for all 46 ·
Open Collections 29
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
MoEngage Analytics Dashboard and Chart API
OPEN COLLECTIONMoEngage Business Events API
OPEN COLLECTIONMoEngage Campaigns API
OPEN COLLECTIONMoEngage Campaigns API
OPEN COLLECTIONMoEngage Cards API
OPEN COLLECTIONMoEngage Catalog API
OPEN COLLECTIONCohort Sync API
OPEN COLLECTIONMoEngage Content Block API
OPEN COLLECTIONCoupon List API 🏷️
OPEN COLLECTIONMoEngage Segments API
OPEN COLLECTIONMoEngage Email Subscription Management APIs
OPEN COLLECTIONEmail Templates API V1
OPEN COLLECTIONEmail Templates API V2
OPEN COLLECTIONFlows
OPEN COLLECTIONMoEngage GDPR / CCPA API
OPEN COLLECTIONMoEngage In-app Template API
OPEN COLLECTIONMoEngage Inform API
OPEN COLLECTIONMoEngage Broadcast Live Activities API
OPEN COLLECTIONMoEngage Message Archival API
OPEN COLLECTIONOffer Decisioning Public API - v5
OPEN COLLECTIONMoEngage On-Site Messaging (OSM) Template API
OPEN COLLECTIONPersonalize APIs
OPEN COLLECTIONPush Templates API
OPEN COLLECTIONMoEngage Push API
OPEN COLLECTIONMoEngage Push API
OPEN COLLECTIONMoEngage Recommendation API
OPEN COLLECTIONMoEngage SMS Template API
OPEN COLLECTIONMoEngage Campaign Stats and Reports API
OPEN COLLECTIONMoEngage Subscription Categories API
OPEN COLLECTIONScroll within the panel for all 29 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
MoEngage MCP Server
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Moengage Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Moengage Webhooks
ASYNCAPISecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Moengage Trust Center
SOC 2 Type 2, CSA STAR Level 2, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019, HIPAA, GDPR, CCPA
SECURITYScopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for MoEngage — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 7 ·
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 7
Authentication, authorization, and security posture
Scroll within the panel for all 7 ·
Operate 4
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 31
Properties that don't map to a standard resource type
Scroll within the panel for all 31 ·
← All providers · Data indexed from github.com/api-evangelist/moengage · machine-readable index on apis.io
This is an independent, third-party profile of MoEngage, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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