MoEngage
MoEngage is an insights-led customer engagement and cross-channel marketing automation platform used by consumer brands to unify customer data, segment audiences, and orchestrate personalized messaging across push notifications, email, SMS, WhatsApp, in-app messages, on-site messaging, app inbox cards, and web push. The platform exposes a broad REST API surface across seven regional data centers (DC-01 through DC-06 and DC-101) covering user and event ingestion, bulk import, business events, GDPR/CCPA data requests, campaign creation and lifecycle management, file- and filter-based segments, cohort sync, content blocks and channel templates, product catalogs, recommendations, coupon lists, offer decisioning, subscription and opt-in preferences, transactional alerts (Inform), iOS Live Activities, personalization experiences, campaign statistics, message archival, and custom analytics dashboards. MoEngage also ships native mobile and web SDKs for Android, iOS, Web, React Native, Flutter, Unity, Cordova and Capacitor, and operates a hosted, OAuth-secured Model Context Protocol (MCP) server so AI assistants can draft campaigns, manage segments and flows, and analyze performance conversationally.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles MoEngage the way a machine reads it — 49 machine-readable artifacts across 11 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — MoEngage scores 71.2/100 (exemplar), with a separate agent-readiness read of 66/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-08-17 · rubric v0.11.0
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How we profile MoEngage
Each block below is one kind of artifact we hold for MoEngage. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 11
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
MoEngage Data API
Create and update user profiles, track events, manage devices, merge and delete users, run bulk imports and file imports, and submit GDPR/CCPA data subject requests. The primary...
MoEngage Campaigns API
Create, update, search, test, and publish Push and Email campaigns. The V5 draft lifecycle builds a campaign incrementally — create a draft, patch components, validate, test-sen...
MoEngage Push API
Send transactional and targeted push notifications to Android, iOS, and Web devices, and create push campaigns targeting all users or a group of users. Served from a dedicated p...
MoEngage Segments API
Create and manage file-based segments (upload, add, remove, replace users) and filter-based segments built from event and attribute conditions, plus archive/unarchive operations...
MoEngage Content and Templates API
Create, update, and search reusable content across channels — email templates (V1 and V2), push templates, SMS templates, in-app templates, on-site messaging (OSM) templates, an...
MoEngage Catalog, Recommendations and Coupons API
Manage product and item catalogs (create, add attributes, ingest, search, update, bulk delete), fetch recommendation metadata and items, and administer coupon lists and coupon f...
MoEngage Subscriptions API
Manage email resubscription in bulk, update opt-in management preferences, and read, create, and update per-category subscription preferences for users across channels.
MoEngage Analytics and Flows API
Read-only access to MoEngage Custom Dashboards and the analytics data behind each chart, plus Flows endpoints to list flows, read a flow and a specific flow version, and update ...
MoEngage Inform API
Unified transactional messaging infrastructure for building and managing transactional alerts across SMS, Email, and Push from a single send endpoint. Publishes a dedicated sand...
MoEngage Engagement Surfaces API
App Inbox Cards fetch and delete, iOS broadcast Live Activities (start, update, end), Personalize experiences fetch/metadata/event tracking from client SDK hosts, and Offer Deci...
MoEngage MCP Server
Hosted, OAuth-secured Model Context Protocol server that lets AI assistants build campaign drafts, author content, create and count segments, read and analyze flows, browse dash...
Scroll within the panel for all 11 ·
Open Collections 29
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
MoEngage Analytics Dashboard and Chart API
OPEN COLLECTIONMoEngage Business Events API
OPEN COLLECTIONMoEngage Campaigns API
OPEN COLLECTIONMoEngage Campaigns API
OPEN COLLECTIONMoEngage Cards API
OPEN COLLECTIONMoEngage Catalog API
OPEN COLLECTIONCohort Sync API
OPEN COLLECTIONMoEngage Content Block API
OPEN COLLECTIONCoupon List API 🏷️
OPEN COLLECTIONMoEngage Segments API
OPEN COLLECTIONMoEngage Email Subscription Management APIs
OPEN COLLECTIONEmail Templates API V1
OPEN COLLECTIONEmail Templates API V2
OPEN COLLECTIONFlows
OPEN COLLECTIONMoEngage GDPR / CCPA API
OPEN COLLECTIONMoEngage In-app Template API
OPEN COLLECTIONMoEngage Inform API
OPEN COLLECTIONMoEngage Broadcast Live Activities API
OPEN COLLECTIONMoEngage Message Archival API
OPEN COLLECTIONOffer Decisioning Public API - v5
OPEN COLLECTIONMoEngage On-Site Messaging (OSM) Template API
OPEN COLLECTIONPersonalize APIs
OPEN COLLECTIONPush Templates API
OPEN COLLECTIONMoEngage Push API
OPEN COLLECTIONMoEngage Push API
OPEN COLLECTIONMoEngage Recommendation API
OPEN COLLECTIONMoEngage SMS Template API
OPEN COLLECTIONMoEngage Campaign Stats and Reports API
OPEN COLLECTIONMoEngage Subscription Categories API
OPEN COLLECTIONScroll within the panel for all 29 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
moengage-mcp.yml
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Moengage Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Moengage Webhooks
ASYNCAPISecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Moengage Trust Center
SOC 2 Type 2, CSA STAR Level 2, ISO/IEC 27001:2022, ISO/IEC 27701:2019, ISO 22301:2019, HIPAA, GDPR, CCPA
SECURITYScopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for MoEngage — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 7 ·
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 7
Authentication, authorization, and security posture
Scroll within the panel for all 7 ·
Operate 4
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/moengage · machine-readable index on apis.io
This is an independent, third-party profile of MoEngage, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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