MORI
MORI (Baby Mori) is a UK-based, online-first baby and children's brand founded in 2015 by Akin Onal, known for soft essentials made from a proprietary bamboo and organic cotton fabric blend. Its direct-to-consumer range spans sleepwear, daywear, footwear, blankets and muslins, nursery and home goods, and a Sleep Club subscription, shipping across the UK, US, and Europe. MORI operates as a Shopify-hosted e-commerce business and does not publish a first-party developer API. Its machine-readable surface is provided natively by the Shopify platform: a live Storefront MCP server at /api/mcp (search_catalog, get_cart, update_cart, get_product_details, search_shop_policies_and_faqs), a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp, an agent-instructions /llms.txt (mirrored at /agents.md), and the Shopify Customer Account API OIDC/OAuth discovery. This profile was surfaced as a 500 Global portfolio company and enriched by the API Evangelist pipeline.
More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.
API Evangelist profiles MORI the way a machine reads it — 4 machine-readable artifacts, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — MORI scores 17.5/100 (emerging), with a separate agent-readiness read of 30/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile MORI
Each block below is one kind of artifact we hold for MORI. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
mori-mcp.yml
MCP SERVERSecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for MORI — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 1
Pagination, idempotency, versioning, errors, and events
Access & Security 3
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/mori · machine-readable index on apis.io