Moz
Moz is a Seattle-based search-marketing software company, founded in 2004 as SEOmoz and part of Ziff Davis since 2021, whose products include Moz Pro, Moz Local, STAT and Moz Data. Its developer surface is the Moz API, a JSON-RPC 2.0 API served from a single universal endpoint at https://api.moz.com/jsonrpc, exposing 62 public methods across five namespaces: site metrics (Domain Authority, Page Authority, Brand Authority, Spam Score), the Moz Link Index (links, linking root domains, anchor text, link intersect, link status, final redirect), keyword metrics (volume, difficulty, opportunity, priority, search intent, related keywords), ranking and top-page data, and Moz Local location, group, account, listing-network and Google Business Profile insight management. Requests are authenticated with a Moz API token in an x-moz-token header, billed against a row-based monthly quota, and Moz additionally runs two beta remote MCP servers - Moz Data and Moz Local - at https://api.moz.com/mcp/v1/data and https://api.moz.com/mcp/v1/local, protected by OAuth 2.1 with PKCE and RFC 9728 protected-resource metadata.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles Moz the way a machine reads it — 12 machine-readable artifacts across 3 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Moz scores 43.4/100 (developing), with a separate agent-readiness read of 14/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-01 · rubric v0.18.0
Put this on your own site. The badge is drawn live from Moz's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/moz/"
title="Moz on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/moz.svg"
alt="Moz Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/moz/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/moz/"
title="Moz on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/moz/card.svg"
alt="Moz Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Moz
Each block below is one kind of artifact we hold for Moz. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 3
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Moz API
The Moz API is a JSON-RPC 2.0 API accessed through HTTP POST requests to a single universal endpoint, https://api.moz.com/jsonrpc. The method name in the request body selects th...
Moz MCP Server - Data
Beta remote Model Context Protocol server exposing Moz Data API tools (site metrics, links, keywords, rankings) to LLM hosts such as Claude Desktop, ChatGPT Desktop and Claude C...
Moz MCP Server - Local
Beta remote Model Context Protocol server exposing Moz Local tools for managing and reporting on business locations and listings. Streamable HTTP transport; OAuth 2.1 sign-in in...
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Moz MCP Servers
Moz operates two first-party remote MCP servers, split by product. Both are documented on the Moz API docs site and both answered a live tools/list probe with an RFC 9728 OAuth ...
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Moz Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Moz Rate Limits
RATE LIMITSJSON Schema 1
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Moz Api
JSON SCHEMASecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for Moz — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 5
Pagination, idempotency, versioning, errors, and events
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 6
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/moz · machine-readable index on apis.io
This is an independent, third-party profile of Moz, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.