Nacelle
Nacelle is a headless commerce and AI personalization platform founded in 2019 that provides a composable data orchestration layer for premium ecommerce brands. The platform sits between commerce systems of record (Shopify, BigCommerce, Salesforce Commerce Cloud) and CMS/content systems (Contentful, Sanity), ingesting product, content, pricing, inventory, order, and customer data, then exposing a normalized Storefront GraphQL API and Storefront SDK to power custom frontends, personalized merchandising, and AI-driven product discovery. Nacelle's Ingest REST API and prebuilt connectors (Shopify, Contentful, Sanity) move data into the platform, the Storefront GraphQL API and JavaScript SDK syndicate it to storefronts, and the Admin API manages spaces and configuration. The company's product line includes the AI Personalization Suite featuring "Paige" (an AI shopping assistant), behavioral targeting, recommendations, cross-sell/upsell, and composable data orchestration. Pricing is plan-based — Standard at $399/mo and Enterprise custom — with the Headless Commerce platform sold as an enterprise tier. Customers include Boll & Branch, FTD, ProFlowers, Ancient Nutrition, Rhone, Barefoot Dreams, Peach & Lily, and Healthy Baby.
More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.
API Evangelist profiles Nacelle the way a machine reads it — 7 machine-readable artifacts across 3 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Nacelle scores 24.7/100 (emerging), with a separate agent-readiness read of 7/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Nacelle
Each block below is one kind of artifact we hold for Nacelle. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 3
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Nacelle Storefront GraphQL API
The Storefront GraphQL API is Nacelle's primary query interface for syndicating normalized commerce data — products, variants, content, pricing, price rules, media, metafields, ...
Nacelle Ingest REST API
The Ingest REST API moves commerce data into Nacelle from any source — products, content, pricing, inventory, orders, and customer data — and backs Nacelle's prebuilt Shopify, C...
Nacelle Admin API
The Admin API exposes administrative operations for managing Nacelle spaces, configuration, connectors, and platform-level resources outside of the storefront query and ingest p...
GraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Nacelle GraphQL API
The Storefront GraphQL API is Nacelle's primary query interface for syndicating normalized commerce data — products, variants, content, pricing, price rules, media, metafields, ...
GRAPHQLSecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Nacelle — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 5
Reference material describing how the API behaves
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 3
Authentication, authorization, and security posture
Operate 2
Status, limits, changes, and where to get help
Commercial 1
Pricing, plans, and the legal terms of use
Company 6
The organization behind the API
Other 1
Properties that don't map to a standard resource type
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