Newfold
Newfold Digital is a web presence and technology solutions company serving small and medium businesses worldwide with domain registration, web hosting, website building, e-commerce, security, and digital marketing. It was formed in 2021 from the merger of Web.com Group and Endurance International Group and operates a portfolio of consumer and reseller brands including Bluehost, HostGator, Network Solutions, Register.com, Web.com, and Domain.com. The corporate site newfold.com is an investor and company presence rather than a unified developer portal, and it sits behind a Cloudflare interactive challenge. The company's real public developer surface is Newfold Labs (github.com/newfold-labs), an 85-repository engineering org that ships the brand WordPress plugins, a Composer module fleet distributed from its own Satis registry, public npm packages under the @newfold scope, a published engineering standards site with an llms.txt, and an MCP server module that exposes WordPress abilities to AI assistants from each customer site.
Limited machine-readable signal and partial portal coverage — documentation a human can read, but little a machine or agent can consume without scraping.
API Evangelist profiles Newfold the way a machine reads it — 10 machine-readable artifacts across 3 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Newfold scores 29.1/100 (thin), with a separate agent-readiness read of 12/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
Put this on your own site. The badge is drawn live from Newfold's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/newfold/"
title="Newfold on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/newfold.svg"
alt="Newfold Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/newfold/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/newfold/"
title="Newfold on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/newfold/card.svg"
alt="Newfold Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Newfold
Each block below is one kind of artifact we hold for Newfold. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 3
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Newfold BLU MCP Server (WordPress)
The Newfold Labs WordPress MCP module (wp-module-mcp) registers an MCP server, id blu-mcp, on the WordPress REST route /wp-json/blu/mcp of every site running a Newfold brand plu...
Hiive Platform API
Hiive is Newfold's site-connection platform API. The GPL-licensed Newfold data module (wp-module-data), installed on every site running a Newfold brand plugin, defines the base ...
HUAPI (Hosting Unified API)
HUAPI is Newfold's internal hosting control-plane API, versioned under /v1, covering account, hosting, sites, domains, addons (backup, CodeGuard, SiteLock, Xcitium, Cloudflare, ...
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Newfold BLU MCP Server
Newfold Labs ships an MCP server as a WordPress module (newfold-labs/wp-module-mcp, Composer, GPL-2.0-or-later) that brand plugins — Bluehost and siblings — load into the custom...
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Newfold Rate Limits
RATE LIMITSJSON Schema 1
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Newfold Labs standards document front matter
JSON SCHEMASecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Newfold — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 1
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 5
Pagination, idempotency, versioning, errors, and events
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 1
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/newfold · machine-readable index on apis.io
This is an independent, third-party profile of Newfold, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.