NextRoll
NextRoll, Inc. is a San Francisco-based marketing technology company that operates two brands on a shared machine-learning and identity platform: AdRoll, a cross-channel digital advertising and retargeting platform for ecommerce and D2C marketers, and AdRoll ABM (formerly RollWorks), an account-based marketing platform for B2B demand generation and sales teams. The NextRoll API is the single developer surface behind both brands, served from https://services.adroll.com and split into focused services: a REST CRUD API for organizations, advertisables, campaigns, ad groups, ads, pixels, segments and product feeds; a GraphQL Reporting API that replaces the legacy per-object report endpoints; an Audience API for CRM, custom, composite, lookalike and target-account segments; Prospecting, Geotargeting and User Lists APIs; an ABM Activate/Playbooks API; and a Server-to-Server event API for conversion and engagement events. Developers register applications at developers.nextroll.com and authenticate with OAuth 2.0 or a Personal Access Token plus an application API key. In May 2026 NextRoll launched the AdRoll MCP Server, an OAuth 2.1 protected Model Context Protocol endpoint that exposes AdRoll reporting, draft-first campaign creation and ABM account intelligence to AI assistants and agents.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles NextRoll the way a machine reads it — 19 machine-readable artifacts across 9 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — NextRoll scores 61.6/100 (strong), with a separate agent-readiness read of 51/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-08-17 · rubric v0.11.0
Put this on your own site. The badge is drawn live from NextRoll's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/nextroll/"
title="NextRoll on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/nextroll.svg"
alt="NextRoll Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/nextroll/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/nextroll/"
title="NextRoll on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/nextroll/card.svg"
alt="NextRoll Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile NextRoll
Each block below is one kind of artifact we hold for NextRoll. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 9
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
NextRoll CRUD API
The core REST service behind the AdRoll and AdRoll ABM dashboards. Create and manage organizations, advertisables, campaigns, ad groups, ads, pixels, rules, segments, product fe...
NextRoll GraphQL Reporting API
A single GraphQL endpoint for all AdRoll and AdRoll ABM reporting data — advertisable, campaign, ad group, ad, audience, email and account metrics, conversions, contextual targe...
NextRoll Audience API
Create and manage audience segments — CRM (email list), custom (partner user id), composite, impression, user-events, user-attributes and cross-channel lookalike — plus AdRoll A...
NextRoll Prospecting API
Manage AdRoll Prospecting campaigns, ad groups, audiences, flights, geo-targets and advertisable-level prospecting settings, targeting digital profiles similar to existing retar...
NextRoll User Lists API
Retrieve the size of audiences and user lists by ad, ad group, advertisable, segment and audience preview, including exact and CDP+ segment counts.
NextRoll Geotargeting API
Search for the geotargeting EIDs used when setting geographic targets on AdRoll and AdRoll ABM campaigns.
AdRoll ABM Activate and Playbooks API
The AdRoll ABM (formerly RollWorks) activation surface — create, read and update playbooks, strategies, campaigns and ad groups used to run B2B account-based advertising programs.
NextRoll Server-to-Server (S2S) Event API
Send conversion and engagement events directly from your servers to complement the AdRoll pixel and Mobile Measurement Partner integrations. Accepts batches of up to 100 JSON ev...
AdRoll MCP Server
NextRoll's Model Context Protocol server (open beta, launched May 2026), exposing supported AdRoll and AdRoll ABM data and tools to MCP-compatible AI clients such as Claude, Cha...
Scroll within the panel for all 9 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
nextroll-mcp.yml
MCP SERVERGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Nextroll Plans
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Nextroll Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Nextroll S2S Events
ASYNCAPISecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for NextRoll — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 8
Authentication, authorization, and security posture
Scroll within the panel for all 8 ·
Operate 6
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/nextroll · machine-readable index on apis.io
This is an independent, third-party profile of NextRoll, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
info@apievangelist.com
·
Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and
you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.