OptinMonster
OptinMonster is a lead-generation and conversion-optimization SaaS from Awesome Motive that serves on-site campaigns — popups, floating bars, slide-ins, fullscreen fills, inline forms and gamified spin-to-win wheels — targeted by display rules such as Exit Intent, page-level targeting, geolocation, referrer and on-site behavior. Campaigns are built in a hosted visual builder at app.optinmonster.com and rendered on customer sites by a JavaScript embed served from the a.omappapi.com CDN. The platform exposes a private-key REST API at api.optinmonster.com (v1 and v2) and a mirror at api.omwpapi.com used by the first-party WordPress plugin, covering campaigns, leads, sites, integrations, revenue attribution and templates; a client-side JavaScript Events API of roughly sixty `om.*` lifecycle events for hooking campaign display, conversion and analytics; and an outbound webhook that POSTs captured lead data to a customer endpoint. Leads are routed to more than sixty marketing platforms through built-in integrations.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles OptinMonster the way a machine reads it — 9 machine-readable artifacts across 3 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — OptinMonster scores 50.5/100 (developing), with a separate agent-readiness read of 25/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-08-17 · rubric v0.11.0
Put this on your own site. The badge is drawn live from OptinMonster's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/optinmonster/"
title="OptinMonster on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/optinmonster.svg"
alt="OptinMonster Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/optinmonster/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/optinmonster/"
title="OptinMonster on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/optinmonster/card.svg"
alt="OptinMonster Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile OptinMonster
Each block below is one kind of artifact we hold for OptinMonster. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 3
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
OptinMonster REST API
The OptinMonster application REST API. Versioned path segments (`/v1`, `/v2`) sit on api.optinmonster.com and cover campaigns, leads, sites, site origins, integrations, account,...
OptinMonster WordPress Plugin API
The API host the first-party OptinMonster WordPress plugin calls (`OPTINMONSTER_API_URL`). Serves the same versioned surface and error envelope as api.optinmonster.com — `v1/opt...
OptinMonster JavaScript Events API
A client-side event API exposed by the OptinMonster embed script (served from a.omappapi.com/app/js/api.min.js). Roughly sixty documented `om.*` events fire across campaign init...
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Optinmonster Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Optinmonster Webhooks
ASYNCAPISecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for OptinMonster — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 1
Reference material describing how the API behaves
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 4
Pagination, idempotency, versioning, errors, and events
Build 2
SDKs, sample code, and the tooling you integrate with
Access & Security 3
Authentication, authorization, and security posture
Operate 2
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/optinmonster · machine-readable index on apis.io
This is an independent, third-party profile of OptinMonster, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
info@apievangelist.com
·
Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and
you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.