Responsys
Oracle Responsys (Oracle Responsys Campaign Management) is a B2C cross-channel marketing orchestration platform, originally founded as Responsys and acquired by Oracle in 2014, now part of Oracle Marketing. It lets marketing teams design and deliver targeted, personalized customer experiences across email, mobile push, SMS, MMS, web push, display, and web channels, unifying data from disparate sources into precisely targeted audiences delivered in near real-time. Responsys exposes a REST API (v1.3, published as a Swagger 2.0 document with 88 operations), an asynchronous AFTM API, an Event Notification webhook API covering 26 campaign event types, and a legacy SOAP API — managing profile lists and recipients, profile extension tables, supplemental tables, campaigns and schedules, programs, folders, the content library, triggered email/SMS/push messages, events, and account settings. This profile catalogs the public Oracle Responsys developer surface for the API Evangelist network.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles Responsys the way a machine reads it — 35 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Responsys scores 53.2/100 (developing), with a separate agent-readiness read of 26/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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title="Responsys on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/responsys/card.svg"
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</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Responsys
Each block below is one kind of artifact we hold for Responsys. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 27
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Oracle Responsys Event Notification API
The Event Notification API pushes real-time campaign event data to a customer-owned callback URL. Register a callback, verify it, then subscribe it to any of the 26 supported ev...
Oracle Responsys AFTM / Asynchronous API
The AFTM (Automatic Failover for Transactional Messaging) REST API provides asynchronous, high-availability alternatives to the synchronous merge and trigger operations — HA Mer...
Responsys Account API
API endpoints to enable managing your Responsys account.
Responsys Attachments API
Send Responsys Email Campaigns with Attachments
Responsys Campaign Attributes API
Campaign Attributes API endpoints.
Responsys Campaigns API
Responsys Campaign API Endpoints
Responsys Content Library Document Images API
Content Library Document Images
Responsys Content Library Documents API
Documents in the Responsys Interact Suite Content Library.
Responsys Content Library Folders API
Content Library Folders in the Responsys Interact Suite Content Library.
Responsys Content Library Media Items API
Media Files in the Responsys Interact Suite Content Library.
Responsys Email or Push Campaign Schedule API
Schedule an Email or a Push Campaign
Responsys Events API
Raise Events for Cross-channel Marketing Programs.
Responsys Filters API
Filters in the Responsys Interact Suite
Responsys Folders API
Responsys Account Folder API Endpoints
Responsys List Extensions API
Profile Extensions for a Profile List in the Responsys Interact Suite
Responsys Merge Trigger Email API
Merge Members to a Profile List and Send Responsys Email Campaigns to them.
Responsys Merge Trigger SMS API
Merge Members to a Profile List and Send Responsys SMS Campaigns to them
Responsys Organizations API
Responsys Organizations
Responsys Profile Extension Recipients API
One or more Recipients within a Profile Extension Table in the Responsys Interact Suite.
Responsys Profile List Recipients API
One or more Recipients within a Profile List in the Responsys Interact Suite.
Responsys Profile Lists API
Profile Lists in the Responsys Interact Suite
Responsys Programs API
Responsys Program API Endpoints
Responsys Supplemental Table Members API
Members of a Supplemental Data Table in the Responsys Interact Suite.
Responsys Supplemental Tables API
Supplemental table objects.
Responsys Trigger Email Message API
Send Responsys Email Campaigns to existing members of a Profile List.
Responsys Trigger Push Message API
Send Responsys Push Campaigns to existing members of a Profile List
Responsys Trigger SMS Message API
Trigger SMS messages to existing members of a profile list.
Scroll within the panel for all 27 ·
Open Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
REST API for Oracle Responsys Marketing Cloud Service
OPEN COLLECTIONPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Responsys Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Responsys Trust Center
SOC 1, SOC 2, SOC 3, ISO/IEC 27001, PCI DSS, HIPAA, FedRAMP, GDPR, CSA STAR, FIPS 140, HITRUST, C5, IRAP
SECURITYResources
Every other property we hold for Responsys — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 6
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 1
The organization behind the API
Other 4
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/responsys · machine-readable index on apis.io
This is an independent, third-party profile of Responsys, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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