Reynolds and Reynolds
Reynolds and Reynolds is one of the automotive industry's largest Dealership Management System (DMS) providers, running the ERA-IGNITE and POWER platforms that operate the core of thousands of franchised car dealerships - sales and desking, F&I, service and repair orders, parts inventory, CRM, and dealership accounting. Reynolds does NOT publish an open, self-serve developer API. All programmatic access to DMS data flows through the Reynolds Certified Interface (RCI) program, a certification-gated, contract-and-NDA partner program run by Reynolds Data Management. RCI provides secured, real-time, bi-directional interfaces so certified third parties can read from and write back to a dealer's Reynolds DMS. There is no public developer portal, no public API reference, and no published OpenAPI. The APIs below are logical groupings of the DMS data domains exposed through RCI; endpoints are modeled, not sourced from public documentation.
More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.
API Evangelist profiles Reynolds and Reynolds the way a machine reads it — 8 machine-readable artifacts across 6 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Reynolds and Reynolds scores 17.3/100 (emerging), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Reynolds and Reynolds
Each block below is one kind of artifact we hold for Reynolds and Reynolds. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 6
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Reynolds DMS Customer Data API
Access to dealership customer and prospect records held in the Reynolds ERA-IGNITE / POWER DMS - contact details, ownership history, and marketing consent - read and (per certif...
Reynolds Vehicle Inventory API
New and used vehicle inventory in the Reynolds DMS - VINs, stock numbers, pricing, and status - available to certified partners for read and pricing write-back (the "DMS writeba...
Reynolds Sales, Deals and F&I API
Retail and lease deal, desking, and Finance and Insurance (F&I) data in the Reynolds DMS - deal structures, lender submissions, and F&I products - for certified partners to read...
Reynolds Service and Repair Orders API
Service department data - repair orders, labor operations, and appointments - in the Reynolds DMS. Certified service and scheduling partners push appointments into the DMS and p...
Reynolds Parts Inventory API
Parts department data in the Reynolds DMS - on-hand quantities, pricing, purchase orders, and suppliers - for certified parts, catalog, and e-commerce partners. Gated behind RCI...
Reynolds Accounting API
Dealership accounting data in the Reynolds DMS - general ledger entries, accounts receivable and payable, cash receipts, and postings - exposed to certified accounting, reconcil...
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Reynolds and Reynolds — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 1
Portal, sign-up, and the first successful call
Documentation 1
Reference material describing how the API behaves
Access & Security 1
Authentication, authorization, and security posture
Commercial 1
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
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