Salla
Salla is a Saudi Arabia-based e-commerce platform — often called the Shopify of the Middle East — that lets merchants launch, operate, and grow Arabic-first online stores without code. Founded in 2016 in Makkah by Nawaf Hariri and Salman Butt, Salla now powers more than 80,000 active stores. The platform exposes a Merchant REST API (https://api.salla.dev/admin/v2), an OAuth 2.0 Partners authorization service, signed webhooks for the full storefront lifecycle, a Shipping and Fulfillment app contract, the Twilight theme engine and JavaScript SDK, the Salla CLI, and official starter kits for PHP/Laravel and Node.js/Express. Backed by Sanabil (PIF), STV, Investcorp, Vision Ventures, and Raed Ventures, Salla raised a $130M pre-IPO round in 2024.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles Salla the way a machine reads it — 80 machine-readable artifacts across 18 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Salla scores 75.1/100 (exemplar), with a separate agent-readiness read of 54/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Salla
Each block below is one kind of artifact we hold for Salla. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 18
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Salla Webhooks
Server-to-server event delivery covering order, product, customer, shipping, shipment, store branch, category, brand, abandoned cart, coupon, invoice, special offer, and review ...
Salla Twilight SDK
JavaScript SDK and Twig-based theme engine for the storefront. Provides helper methods and REST proxies that let merchant themes and embedded components communicate with the Sal...
Salla Branches API
The Branches API from Salla — 2 operation(s) for branches.
Salla Brands API
The Brands API from Salla — 2 operation(s) for brands.
Salla Carts API
The Carts API from Salla — 1 operation(s) for carts.
Salla Categories API
The Categories API from Salla — 2 operation(s) for categories.
Salla Coupons API
The Coupons API from Salla — 1 operation(s) for coupons.
Salla Customers API
The Customers API from Salla — 2 operation(s) for customers.
Salla Financial API
The Financial API from Salla — 2 operation(s) for financial.
Salla Localization API
The Localization API from Salla — 4 operation(s) for localization.
Salla OAuth API
The OAuth API from Salla — 3 operation(s) for oauth.
Salla Orders API
The Orders API from Salla — 6 operation(s) for orders.
Salla Products API
The Products API from Salla — 5 operation(s) for products.
Salla Shipments API
The Shipments API from Salla — 4 operation(s) for shipments.
Salla Shipping API
The Shipping API from Salla — 6 operation(s) for shipping.
Salla Store API
The Store API from Salla — 1 operation(s) for store.
Salla Webhooks API
The Webhooks API from Salla — 3 operation(s) for webhooks.
Salla Zones API
The Zones API from Salla — 2 operation(s) for zones.
Scroll within the panel for all 18 ·
Postman Collections 2
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Salla Apps API
POSTMANOpen Collections 4
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Salla Apps API
OPEN COLLECTIONSalla Merchant API
OPEN COLLECTIONSalla Shipping and Fulfillment API
OPEN COLLECTIONSalla Webhooks
OPEN COLLECTIONArazzo Workflows 11
Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.
Multi-step API workflows described with the Arazzo specification.
Salla Abandoned Cart Recovery
Find abandoned carts, look up the shopper, and issue a recovery coupon.
ARAZZOSalla Catalog Taxonomy Setup
Create a brand and category, then create a product assigned to both.
ARAZZOSalla Upsert Customer
Find a customer in a page of results and update them, otherwise create a new customer.
ARAZZOSalla OAuth Token Exchange
Exchange an authorization code for an access token and confirm the merchant identity.
ARAZZOSalla Monitor and Audit Orders
List orders by status, then pull the full detail, history, and invoices for one.
ARAZZOSalla Create and Verify Product
Create a product, read it back, and confirm its generated SKUs.
ARAZZOSalla Upsert Product by SKU
Find a product by keyword and update it if it exists, otherwise create it.
ARAZZOSalla Shipment Lifecycle
Resolve a courier, create a shipment, read it back, and branch on whether to cancel.
ARAZZOSalla Shipping Zone Setup
Register a shipping company, create a delivery zone for it, and read the zone back.
ARAZZOSalla Webhook Subscription Setup
Inspect existing webhook subscriptions, subscribe to an event, and confirm registration.
ARAZZOScroll within the panel for all 11 ·
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Salla Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Salla Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Salla Finops
FINOPSFeatures 10
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Arabic-First No-Code Store Builder
Storefront builder with Arabic-first UX, RTL support, and localized payment, shipping, and tax integrations built for the GCC market.
Salla Merchant API
REST API at https://api.salla.dev/admin/v2 covering products, orders, customers, branches, brands, categories, currencies, languages, coupons, taxes, abandoned carts, shipping, ...
OAuth 2.0 Partners Authorization
OAuth 2.0 authorization with 14-day access tokens and 1-month refresh window; scoped per app via the Partners Portal.
Webhooks with Conditional Rules
HMAC SHA-256 signed webhooks (X-Salla-Signature / X-Salla-Security-Strategy headers) for order, product, customer, shipping, shipment, store, category, brand, abandoned-cart, co...
Twilight Theme Engine and SDK
JavaScript SDK plus Twig-based theme engine with pre-built web components (cart, checkout, login, search, product display) for storefront customization.
Salla CLI
Command-line tool for scaffolding, developing, and publishing Salla apps and themes to the Partners Portal.
Shipping App Contract
A Shipping and Fulfillment API contract that lets logistics providers plug directly into the Salla shipment flow.
ZATCA E-Invoicing
First-class support for Saudi Arabia's ZATCA (Fatoora) e-invoicing QR code requirement via the official open-source PHP package.
Embedded SDK and Apps Marketplace
Embedded SDK lets partner apps render inside the merchant dashboard; the Salla App Store distributes third-party apps to 80,000+ stores.
Saudi Payments and Logistics
Native integrations with STC Pay, mada, Apple Pay, Tabby, Tamara, HyperPay, Mada Pay, Aramex, SMSA, DHL, J&T, and other regional payment and logistics providers.
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Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Salla Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Salla API Rules
SPECTRALSalla API Rules
SPECTRALJSON Schema 3
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Examples 2
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Salla Create Order Example
EXAMPLESalla List Products Example
EXAMPLESecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 7
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Custom Merchant Apps
Build custom apps published in the Salla App Store that extend merchant capabilities — inventory sync, order routing, marketing automation, ERP integration.
ERP and Accounting Integrations
Sync orders, products, customers, and invoices to SAP, Oracle NetSuite, Odoo, Zoho Books, QuickBooks, or custom accounting systems.
Custom Storefronts and Themes
Build custom Twilight themes or headless storefronts that render Salla catalog and checkout through a fully custom front end.
Shipping Provider Onboarding
Logistics companies expose their pickup, label printing, tracking, and return surface as a Salla Shipping App to serve every merchant on the platform.
Marketing and CRM Automation
Subscribe to customer, order, and abandoned-cart webhooks to drive CRM, email, SMS, and WhatsApp campaigns through Mailchimp, Klaviyo, or in-house automation.
AI Shopping Assistants
Use the Merchant API plus Naftiko capabilities to power AI agents that browse catalog, place orders, track shipments, and respond to merchant questions.
ZATCA Compliance
Generate the Saudi ZATCA Phase-1 / Phase-2 e-invoicing QR code on every receipt to remain compliant with Saudi Arabian tax authority requirements.
Scroll within the panel for all 7 ·
Integrations 9
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
STC Bank
Native STC Bank digital wallet payment option across all Salla-powered stores.
Tabby and Tamara
Buy-now-pay-later integrations widely used in the GCC market.
Apple Pay and mada
Apple Pay and the Saudi mada national payment network.
HyperPay and Moyasar
Regional payment gateways supporting cards, wallets, and bank transfers.
Aramex, SMSA, J&T, DHL
Pre-built shipping integrations for Saudi Arabia and GCC delivery.
ZATCA
Saudi Arabian Zakat, Tax and Customs Authority e-invoicing.
WhatsApp Business
Customer notifications and conversational commerce.
Mailchimp and Klaviyo
Email and customer marketing automation.
Snapchat and TikTok Pixels
Storefront pixels and conversion tracking for GCC-focused ad platforms.
Scroll within the panel for all 9 ·
Solutions 4
Packaged solutions the provider offers on top of the raw API surface.
Packaged solutions this provider offers.
Sellers
Merchants of any size launching an online store with Arabic-first UX, regional payments, and built-in logistics.
Partners
Developers and agencies building apps, themes, and integrations distributed through the Salla Partners Portal and App Store.
Shipping Companies
Logistics providers offering their service to 80,000+ merchants by implementing the Salla Shipping App contract.
Enterprise
Larger brands needing custom themes, dedicated infrastructure, and bespoke commercial terms.
Resources
Every other property we hold for Salla — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 4
Reference material describing how the API behaves
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 13
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 13 ·
Build 13
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 13 ·
Access & Security 3
Authentication, authorization, and security posture
Learn 1
Tutorials, courses, talks, and written guidance
Operate 5
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/salla · machine-readable index on apis.io