Shopzilla
Shopzilla is a comparison-shopping brand that lets consumers search across thousands of merchants to compare products, prices, and merchant ratings. Originally launched as BizRate and later Shopzilla, Inc., the business rebranded its corporate entity to Connexity in 2014 and is today operated by Connexity, a Taboola company, alongside sibling properties such as Bizrate, Beso, and PriceGrabber. Historically Shopzilla ran the Shopzilla Publisher Program, a CPC affiliate program whose Catalog API (the Bizrate and Beso APIs) exposed catalogued products, merchant offers, and ratings/reviews over a query-based RESTful web service returning XML or JSON. That legacy publisher API is no longer a documented, publicly onboardable developer program; the consumer shopzilla.com site remains live but publishes no current public API, developer portal, or OpenAPI. This profile was surfaced as a portfolio company of Norwest Venture Partners and enriched with a domain-security probe pending any future public API surface.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
API Evangelist profiles Shopzilla the way a machine reads it — 1 machine-readable artifact, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Shopzilla scores 6.8/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Shopzilla
Each block below is one kind of artifact we hold for Shopzilla. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Shopzilla — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Access & Security 1
Authentication, authorization, and security posture
Company 1
The organization behind the API
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