Snap
Snap Inc. is the technology company behind Snapchat, Bitmoji, Spectacles, and Lens Studio. Its Snap for Developers program exposes several public APIs and SDKs: the Snapchat Marketing API (Ads API, Ads Gallery API, Conversions API, and Public Profile API) for programmatically managing organizations, ad accounts, campaigns, ad squads, ads, creatives, audiences, measurement, and server-to-server conversion events; Snap Kit / Login Kit for OAuth 2.0 and OpenID Connect powered "Login with Snapchat", Creative Kit, and Bitmoji Kit; and Camera Kit for embedding Snap's augmented-reality Lenses into third-party apps and web experiences. The Marketing API is an OAuth 2.0 REST API served from adsapi.snapchat.com/v1 with cursor pagination and a structured request envelope. Snap publishes first-party OpenAPI 3.0 for the Conversions API in its own Business SDK repositories, ships a hosted read-only MCP server for Snapchat Ads at mcp.snapchat.com/ads with pre-registered OAuth clients for five agents, and delivers lead-generation leads by HMAC-signed webhook. First-party SDKs are published for Java, Python, PHP, Ruby, Go, JavaScript (Camera Kit on npm), Android, and iOS. Snap was surfaced as a portfolio company of General Catalyst and enriched into the API Evangelist network.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles Snap the way a machine reads it — 15 machine-readable artifacts across 4 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Snap scores 52.3/100 (developing), with a separate agent-readiness read of 38/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
Put this on your own site. The badge is drawn live from Snap's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/snap/"
title="Snap on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/snap.svg"
alt="Snap Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/snap/)<!-- Kin Score · API Evangelist -->
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title="Snap on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/snap/card.svg"
alt="Snap Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Snap
Each block below is one kind of artifact we hold for Snap. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 6
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Snapchat Marketing API
OAuth 2.0 REST API for managing Snapchat advertising: organizations, ad accounts, campaigns, ad squads, ads, creatives, media, audience segments, measurement/reporting, the Conv...
Snapchat Ads MCP
Snap's first-party hosted Model Context Protocol server, letting supported agents read the caller's authorized Snapchat Ads data over streamable HTTP. Read-only in this release;...
Snap Kit / Login Kit
OAuth 2.0 and OpenID Connect identity platform for "Login with Snapchat", plus Creative Kit and Bitmoji Kit. Lets third-party apps authenticate Snapchatters, fetch approved prof...
Camera Kit
SDK and API for embedding Snap's augmented-reality Lenses (Lens Studio content) into third-party mobile and web apps, including a push-to-device API for managing Lens groups and...
Snap Conversion API
The Conversion API from Snap — 4 operation(s) for conversion.
Snap Events API
The Events API from Snap — 4 operation(s) for events.
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Snap MCP Server
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Snap Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Snap Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Snap Lead Gen Webhooks
ASYNCAPISecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for Snap — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 4
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 7 ·
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 6
Authentication, authorization, and security posture
Operate 4
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/snap · machine-readable index on apis.io
This is an independent, third-party profile of Snap, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.