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Swell

Swell is a customizable, API-first headless commerce platform powering modern B2C, B2B, subscription, and marketplace experiences. It exposes a server-side Backend API for managing the full commerce data model (products, variants, carts, orders, payments, refunds, shipments, returns, subscriptions, accounts, invoices, coupons, promotions, gift cards, content, files, events, webhooks) plus a public-key client-side Frontend API for storefronts and an experimental GraphQL endpoint. The platform ships official Node and PHP libraries, a universal JavaScript SDK (Swell.js), headless storefront starters for Next.js (Horizon, verswell-commerce, nextjs-commerce) and Nuxt (Origin), a Swell Apps platform with CLI and Apps SDK for extending the data and logic layers via custom data models, events, notifications, webhooks, and edge functions running in 200+ locations, plus AI coding-agent skills and Claude Code plugins.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Swell the way a machine reads it — 125 machine-readable artifacts across 34 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Swell scores 68.3/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 68.3/100 · strong
Contract Quality 16.4 / 25
Developer Ergonomics 14.3 / 20
Commercial Clarity 16.8 / 20
Operational Transparency 4.8 / 13
Governance 10.4 / 12
Discoverability 8.0 / 10
Regulatory · Payments 8.1 / 15
Agent readiness — 48/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Swell

Each block below is one kind of artifact we hold for Swell. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 34

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Swell GraphQL API

Experimental (alpha) GraphQL endpoint that exposes a curated subset of the storefront commerce model — products, attributes, categories, accounts, sessions, carts, orders, payme...

Swell Webhooks

Event-driven HTTP callbacks for cart, order, subscription, payment, account, and product lifecycle events. Configurable via the dashboard (Developer → Webhooks) or programmatica...

Swell Apps Platform

Swell Apps extend the platform with custom data models (added fields or new entities), events (triggering functions, webhooks, and notifications), edge functions deployed to 200...

Swell Account Addresses API

Saved shipping/billing addresses on an account.

Swell Account API

Authenticated customer account operations.

Swell Account Cards API

Saved payment cards on an account.

Swell Account Credits API

Store credit balances and transactions per account.

Swell Account Session API

Login, logout, and session recovery.

Swell Accounts API

Customer accounts including billing/shipping, saved cards, and history.

Swell Attributes API

Product attributes used for filtering and faceted search.

Swell Cart API

Session-scoped shopping cart for the current visitor.

Swell Carts API

Pending purchase requests that can be converted into orders.

Swell Categories API

Category tree and product taxonomy.

Swell Checkout API

Cart conversion and order placement.

Swell Content API

Pages, custom data models, and stored records.

Swell Coupons API

Coupon definitions with codes, redemptions, and discount rules.

Swell Events API

Event records emitted by the platform.

Swell Files API

Stored files (images, attachments) served via Swell CDN.

Swell Gift Cards API

Gift cards, debit transactions, and gift card products.

Swell Invoices API

Invoices generated for subscription billing cycles and B2B orders.

Swell Orders API

Customer orders, line items, financial totals, and lifecycle.

Swell Payments API

Payment transactions, refunds, and gateway settlement.

Swell Products API

Product catalog including variants, options, bundles, gift cards, and subscription products.

Swell Promotions API

Automatic promotion rules applied at cart and checkout.

Swell Purchase Links API

Shareable purchase links that prefill a cart.

Swell Refunds API

Refund records linked to a payment.

Swell Returns API

Customer return merchandise authorizations.

Swell Shipments API

Fulfillment shipments, tracking, and split fulfillment.

Swell Stock API

Stock levels and stock adjustments across locations.

Swell Store API

Public store settings, currencies, payment settings, and menus.

Swell Subscription Plans API

Plan templates that define billing schedule and price for recurring products.

Swell Subscriptions API

Recurring billing subscriptions and plans.

Swell Variants API

Variant-level inventory and pricing under a parent product.

Swell Webhooks API

Webhook subscriptions for receiving event callbacks.

Scroll within the panel for all 34 ·

Postman Collections 2

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Open Collections 2

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Swell Backend API

OPEN COLLECTION

Swell Frontend API

OPEN COLLECTION

Arazzo Workflows 13

Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.

Multi-step API workflows described with the Arazzo specification.

Swell Create Cart and Apply Coupon

Create a backend cart with items and apply a coupon code to it.

ARAZZO

Swell Build Cart and Convert to Order

Create a cart, populate its items, then convert it into an order.

ARAZZO

Swell Find and Cancel Active Subscription

Locate an account's active subscription and cancel it, branching when none exists.

ARAZZO

Swell Capture and Refund Payment

Record a payment against an order, then issue a refund against that payment.

ARAZZO

Swell Create Category and Product

Create a category and then create a product assigned to that category.

ARAZZO

Swell Create and Verify Product

Create a product in the catalog and immediately retrieve it to confirm it was stored.

ARAZZO

Swell Create and Verify Subscription

Create a recurring subscription for an account and product, then read it back.

ARAZZO

Swell Find-or-Create Customer and Order

Look up a customer by email and reuse it or create it, then place an order.

ARAZZO

Swell Onboard Customer and Place Order

Create a customer account and immediately place an order for that account.

ARAZZO

Swell Storefront Validate and Apply Coupon

Validate a coupon code, then apply it to the session cart only when it is valid.

ARAZZO

Swell Storefront Add Item and Submit Order

Look up a product, add it to the session cart, then submit the cart as an order.

ARAZZO

Swell Storefront Register and Log In

Create a storefront customer account and immediately authenticate the session.

ARAZZO

Swell Storefront Adjust Cart Item Quantity

Read the session cart, then update the quantity of one of its line items.

ARAZZO

Scroll within the panel for all 13 ·

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Swell GraphQL API

Experimental (alpha) GraphQL endpoint that exposes a curated subset of the storefront commerce model — products, attributes, categories, accounts, sessions, carts, orders, payme...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Swell Io Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 11

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Customizable, API-first core

Every commerce primitive — products, carts, orders, subscriptions — is exposed as a REST resource with full CRUD and rich querying.

Headless storefront

Build any storefront — Next.js, Nuxt, Astro, mobile, native — against the public-key Frontend API and Swell.js SDK.

Native subscriptions

First-class recurring billing with plans, trials, intervals, billing limits, and dunning baked into products and orders.

B2B and wholesale

Account groups, volume pricing, invoicing, and price lists for B2B and wholesale alongside D2C flows.

Marketplaces

Multi-vendor selling with split fulfillment, vendor accounts, and per-vendor reporting.

230 currencies, 170 languages

Built-in internationalization for global stores including priced currencies on higher plans.

Apps platform with edge functions

Extend the data model, events, notifications, and admin UI via the Swell Apps platform; functions run in 200+ locations with no cold start.

Custom wire protocol

Official Node and PHP libraries use a custom protocol on port 8443 for improved performance and caching versus plain HTTPS.

MongoDB-style querying

Powerful `where` filters with comparison, logical, and array operators, plus `expand`, `include`, `sort`, `search`, and field projection.

Webhooks with retries and IP allowlist

Reliable event delivery with documented retry schedule, auto-disable, and a published source-IP allowlist for inbound verification.

AI coding-agent skills

Official Claude Code plugins and AI coding-agent skills for Swell-aware development workflows.

Scroll within the panel for all 11 ·

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Swell Io Context

57 classes · 0 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Swell API Rules

5 rules · 4 warnings

SPECTRAL

Swell API Rules

7 rules · 3 errors · 3 warnings

SPECTRAL

JSON Schema 7

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Swell Account

21 properties

JSON SCHEMA

Swell Cart

15 properties

JSON SCHEMA

Swell Order

25 properties

JSON SCHEMA

Swell Payment

13 properties

JSON SCHEMA

Swell Product

33 properties

JSON SCHEMA

Swell Subscription

16 properties

JSON SCHEMA

Swell Webhook Subscription

7 properties

JSON SCHEMA

Scroll within the panel for all 7 ·

JSON Structure 4

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Swell Account Structure

13 properties

JSON STRUCTURE

Swell Order Structure

19 properties

JSON STRUCTURE

Swell Product Structure

26 properties

JSON STRUCTURE

Swell Subscription Structure

13 properties

JSON STRUCTURE

Examples 6

Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.

Example request and response payloads for these APIs.

Security Posture 2

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Swell Io Authentication

apiKey · 2 schemes

SECURITY

Swell Io Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Swell Io Agentic Access

135 operations · 71 acting · 1 human-in-the-loop

135 operations · 71 acting

AGENTIC

Use Cases 7

What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.

What developers build with this provider.

Direct-to-consumer brands

Power D2C storefronts with full control over product, cart, checkout, and payment UX.

Subscription commerce

Box-of-the-month, SaaS-style, replenishment, and membership models with native subscription billing.

B2B and wholesale

Account-group pricing, invoicing, net terms, and bulk ordering for wholesale channels.

Multi-vendor marketplaces

Operate marketplaces with vendor onboarding, split fulfillment, and per-vendor payouts.

Headless omnichannel

Serve web, native mobile, in-store, and AI-agent surfaces from a single commerce backend.

AI-driven commerce

Back conversational commerce agents and AI shopping assistants with a clean, query-rich API.

Composable enterprise commerce

Combine Swell with best-of-breed CMS, search, payments, ERP, and analytics for enterprise stacks.

Scroll within the panel for all 7 ·

Integrations 23

Pre-built integrations with other platforms tell you where this provider already fits in a stack.

Pre-built integrations with other platforms and tools.

Stripe

Default card processing and tokenization for most Swell stores.

PayPal

PayPal Express, billing agreements, and subscription processing.

Braintree

Multi-currency card processing.

Authorize.net

Card processing gateway.

Amazon Pay

Fast, account-based checkout via Amazon.

Apple Pay

Mobile wallet payments.

Google Pay

Digital wallet payments.

Klarna

Buy-now-pay-later installments.

Affirm

Buy-now-pay-later financing.

Paysafecard

Prepaid voucher payments.

QuickPay

Payment service provider integration.

99Minds.io

Omnichannel gift card and loyalty programs.

Klaviyo

Email, SMS, mobile push, and web marketing automation.

Mailchimp

Email marketing and automation.

Omnisend

Email and SMS marketing platform.

Churn Buster

Subscription retention and dunning.

Oppizi

Offline marketing campaign attribution.

Algolia

Hosted product search and discovery.

Avalara

Sales-tax calculation and filing.

Contentful

Headless CMS via the official Swell Contentful app.

Builder.io

Visual page-building CMS.

Vercel

Frontend deployment and edge hosting for Swell storefronts.

Anthropic Claude

Official Claude Code plugins and AI coding-agent skills for Swell development workflows.

Scroll within the panel for all 23 ·

Solutions 6

Packaged solutions the provider offers on top of the raw API surface.

Packaged solutions this provider offers.

D2C Commerce

Headless storefronts for direct-to-consumer brands.

B2B Commerce

Wholesale catalogs, account groups, invoicing, and net-terms billing.

Subscriptions

Native recurring billing with flexible plans, trials, and limits.

Marketplaces

Multi-vendor selling with split fulfillment and per-vendor reporting.

Omnichannel

Serve web, native, in-store, and agent surfaces from a single commerce backend.

Enterprise

Custom-priced plans for merchants exceeding $10M annual sales with negotiated SLAs.

Resources

Every other property we hold for Swell — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Access & Security 2

Authentication, authorization, and security posture

Company 3

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/swell-io · machine-readable index on apis.io