Taboola
Taboola (NASDAQ: TBLA) is a New-York-headquartered native and discovery advertising company founded in 2007 by Adam Singolda. Its Realize performance marketing platform serves recommendation widgets across major publishers (a 30-year exclusive partnership with Yahoo since 2022) and offers advertisers programmatic access via the Backstage API for campaign management, audience targeting, conversion tracking, and reporting. The company also operates Connexity (commerce media), Skimlinks (publisher monetization), and DeeperDive (content discovery), and recently shipped Abby (AI ad assistant), the GenAI Ad Maker, and an official Realize MCP server for AI-driven campaign management.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles Taboola the way a machine reads it — 93 machine-readable artifacts across 7 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Taboola scores 67.4/100 (exemplar), with a separate agent-readiness read of 31/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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How we profile Taboola
Each block below is one kind of artifact we hold for Taboola. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 16
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Taboola Accounts API
The Accounts API from Taboola — 3 operation(s) for accounts.
Taboola Audience Targeting API
The Audience Targeting API from Taboola — 1 operation(s) for audience targeting.
Taboola Bulk Items API
Bulk create, update, and delete items across campaigns.
Taboola Bulk Operations API
Bulk update or create campaigns across accounts on the network.
Taboola Campaign Items API
Standard ad items (creatives) belonging to a campaign.
Taboola Campaigns API
Create, retrieve, update, duplicate, and delete advertising campaigns.
Taboola Combined Audiences API
The Combined Audiences API from Taboola — 2 operation(s) for combined audiences.
Taboola Conversion Rules API
The Conversion Rules API from Taboola — 4 operation(s) for conversion rules.
Taboola Custom Audiences API
The Custom Audiences API from Taboola — 1 operation(s) for custom audiences.
Taboola Dictionary API
The Dictionary API from Taboola — 16 operation(s) for dictionary.
Taboola First Party Audiences API
The First Party Audiences API from Taboola — 3 operation(s) for first party audiences.
Taboola Lookalike Audiences API
The Lookalike Audiences API from Taboola — 1 operation(s) for lookalike audiences.
Taboola Marketplace Audiences API
The Marketplace Audiences API from Taboola — 1 operation(s) for marketplace audiences.
Taboola Reach Estimator API
Estimate reach for campaign targeting before launching.
Taboola Reports API
The Reports API from Taboola — 3 operation(s) for reports.
Taboola Video Items API
Performance video items (motion ads).
Scroll within the panel for all 16 ·
Postman Collections 16
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Scroll within the panel for all 16 ·
Open Collections 24
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONTaboola Backstage Accounts API
OPEN COLLECTIONTaboola Backstage Accounts Audience Targeting API
OPEN COLLECTIONTaboola Backstage Accounts API
OPEN COLLECTIONTaboola Backstage Audiences API
OPEN COLLECTIONTaboola Backstage Campaigns API
OPEN COLLECTIONTaboola Backstage Conversions API
OPEN COLLECTIONTaboola Backstage Dictionary API
OPEN COLLECTIONTaboola Backstage Campaign Items API
OPEN COLLECTIONTaboola Backstage Reports API
OPEN COLLECTIONTaboola Backstage Accounts Bulk Items API
OPEN COLLECTIONTaboola Backstage Accounts Bulk Operations API
OPEN COLLECTIONTaboola Backstage Accounts Campaign Items API
OPEN COLLECTIONTaboola Backstage Accounts Campaigns API
OPEN COLLECTIONTaboola Backstage Accounts Combined Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Conversion Rules API
OPEN COLLECTIONTaboola Backstage Accounts Custom Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Dictionary API
OPEN COLLECTIONTaboola Backstage Accounts First Party Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Lookalike Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Marketplace Audiences API
OPEN COLLECTIONTaboola Backstage Accounts Reach Estimator API
OPEN COLLECTIONTaboola Backstage Accounts Reports API
OPEN COLLECTIONTaboola Backstage Accounts Video Items API
OPEN COLLECTIONScroll within the panel for all 24 ·
MCP Servers 2
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Realize MCP Server
Taboola ships a first-party, hosted Model Context Protocol server for the Realize advertising platform (the product surface the Backstage API also serves). It is a multi-user, s...
MCP SERVERRealize MCP endpoint
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Taboola Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Taboola Finops
FINOPSFeatures 21
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Scroll within the panel for all 21 ·
Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Taboola Context
JSON-LDSpectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Taboola API Rules
SPECTRALJSON Schema 3
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Taboola — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 12
Portal, sign-up, and the first successful call
Scroll within the panel for all 12 ·
Documentation 6
Reference material describing how the API behaves
Agent Surfaces 7
MCP servers, agent skills, and machine-readable catalogs
Scroll within the panel for all 7 ·
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 15
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 15 ·
Access & Security 12
Authentication, authorization, and security posture
Scroll within the panel for all 12 ·
Learn 1
Tutorials, courses, talks, and written guidance
Operate 6
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 6
The organization behind the API
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/taboola · machine-readable index on apis.io
This is an independent, third-party profile of Taboola, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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