Telaria
Telaria was an independent supply-side platform (SSP) for premium video and connected TV (CTV) advertising, formerly known as Tremor Video's sell-side business. Its Video Management Platform (VMP) combined an ad server built for advanced/OTT TV with real-time analytics, automated decisioning, yield optimization, and integrated programmatic plus direct-sold monetization for publishers of digital video inventory. On April 1, 2020 Telaria completed an all-stock merger of equals with Rubicon Project to form Magnite, now the largest independent sell-side advertising platform spanning CTV, desktop, and mobile. Telaria no longer operates as a standalone company: the telaria.com domain redirects to magnite.com, and the "Telaria" name survives publicly only as a Prebid.js header-bidding bidder adapter routed through Magnite. This profile documents the historical company; there is no independent public developer API, OpenAPI definition, SDK, or documentation portal to harvest.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
API Evangelist profiles Telaria the way a machine reads it — 1 machine-readable artifact, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Telaria scores 6.8/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Telaria
Each block below is one kind of artifact we hold for Telaria. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Telaria — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Access & Security 1
Authentication, authorization, and security posture
Company 1
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/telaria · machine-readable index on apis.io