Thanx
Thanx is a customer engagement, loyalty, and marketing automation platform for restaurants and other offline businesses, built to acquire, engage, and retain best customers and grow customer lifetime value. The platform combines data infrastructure, lifecycle marketing, loyalty and CRM, and digital ordering experiences. Thanx is API-first and publishes a public developer portal documenting a Consumer API for custom consumer experiences, a Partner API for privileged integration use cases, and a Loyalty API for digital ordering and kiosk providers, along with webhooks and Connex data-export integrations to warehouses like Snowflake and BigQuery. Thanx serves roughly 500 brands and processes over a billion transactions annually. It also publishes a hosted Docs MCP server for natural-language API search and an open agent-skills starter kit.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Thanx the way a machine reads it — 120 machine-readable artifacts across 14 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Thanx scores 62.6/100 (strong), with a separate agent-readiness read of 63/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Thanx
Each block below is one kind of artifact we hold for Thanx. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 14
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Thanx Account API
Retrieve a user's loyalty account, rewards, and points balances.
Thanx Auth API
Acquire privileged end-user access tokens.
Thanx Baskets API
Create and update ordering baskets and redeem rewards or points products.
Thanx Campaigns API
Create, retrieve, list campaigns and issue rewards.
Thanx Cards API
Register and manage payment cards for card-linked loyalty.
Thanx Gift Cards API
Create, retrieve, and delete digital gift cards.
Thanx Issuance Jobs API
Track and revoke asynchronous reward issuance jobs.
Thanx Locations API
Retrieve merchant locations.
Thanx Metadata API
Look up merchants, locations, and scopes.
Thanx Points API
Points balances, products, experiences, and multipliers.
Thanx Purchases API
Retrieve and report consumer purchases.
Thanx Rewards API
Retrieve, activate, finalize, and grant loyalty rewards.
Thanx Subscribers API
Ingest marketing subscribers.
Thanx Users API
Create, retrieve, update, and delete Thanx users.
Scroll within the panel for all 14 ·
Open Collections 3
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Thanx Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Thanx Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Thanx Finops
FINOPSFeatures 6
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Loyalty & Rewards
Configurable loyalty programs with points, tiers, rewards, multipliers, and reward templates across in-store and online venues.
Lifecycle Marketing
Campaign creation with treatment/control variants and batched reward issuance to targeted audiences.
CRM & Data Infrastructure
Unified customer profiles, communication settings, tags, and NPS feedback backed by warehouse data exports.
Digital Ordering & Pay
Basket lifecycle and account APIs for digital ordering, kiosk, and pay-at-table integrations.
Card-Linked Loyalty
Register payment cards to attribute purchases automatically for card-linked loyalty earning.
Webhooks
Real-time events for purchases, reward issuance, reward batch completion, SMS subscriptions, and communication settings.
Semantic Vocabularies 3
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Thanx API Rules
SPECTRALThanx API Rules
SPECTRALJSON Schema 25
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Authorization
JSON SCHEMABirthDate
JSON SCHEMACardEnvelope
JSON SCHEMACard
JSON SCHEMAGiftCard
JSON SCHEMALocation
JSON SCHEMAPagination
JSON SCHEMAPurchase
JSON SCHEMARewardEnvelope
JSON SCHEMAReward
JSON SCHEMAUserEnvelope
JSON SCHEMAUserInput
JSON SCHEMAUser
JSON SCHEMAAccount
JSON SCHEMABasketInput
JSON SCHEMABasketItem
JSON SCHEMABasket
JSON SCHEMALoyaltyReward
JSON SCHEMAPayment
JSON SCHEMAPointsProduct
JSON SCHEMACampaignInput
JSON SCHEMACampaign
JSON SCHEMACampaignVariantInput
JSON SCHEMAIssuanceJob
JSON SCHEMAPartnerUser
JSON SCHEMAScroll within the panel for all 25 ·
JSON Structure 25
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Consumer Api Authorization Structure
JSON STRUCTUREConsumer Api Birth Date Structure
JSON STRUCTUREConsumer Api Card Envelope Structure
JSON STRUCTUREConsumer Api Card Structure
JSON STRUCTUREConsumer Api Gift Card Structure
JSON STRUCTUREConsumer Api Location Structure
JSON STRUCTUREConsumer Api Pagination Structure
JSON STRUCTUREConsumer Api Purchase Structure
JSON STRUCTUREConsumer Api Reward Envelope Structure
JSON STRUCTUREConsumer Api Reward Structure
JSON STRUCTUREConsumer Api User Envelope Structure
JSON STRUCTUREConsumer Api User Input Structure
JSON STRUCTUREConsumer Api User Structure
JSON STRUCTURELoyalty Api Account Structure
JSON STRUCTURELoyalty Api Basket Input Structure
JSON STRUCTURELoyalty Api Basket Item Structure
JSON STRUCTURELoyalty Api Basket Structure
JSON STRUCTURELoyalty Api Loyalty Reward Structure
JSON STRUCTURELoyalty Api Payment Structure
JSON STRUCTURELoyalty Api Points Product Structure
JSON STRUCTUREPartner Api Campaign Input Structure
JSON STRUCTUREPartner Api Campaign Structure
JSON STRUCTUREPartner Api Campaign Variant Input Structure
JSON STRUCTUREPartner Api Issuance Job Structure
JSON STRUCTUREPartner Api Partner User Structure
JSON STRUCTUREScroll within the panel for all 25 ·
Examples 25
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Consumer Api Card Example
EXAMPLEConsumer Api Reward Example
EXAMPLEConsumer Api User Example
EXAMPLELoyalty Api Account Example
EXAMPLELoyalty Api Basket Example
EXAMPLELoyalty Api Payment Example
EXAMPLEPartner Api Campaign Example
EXAMPLEScroll within the panel for all 25 ·
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 4
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Branded Loyalty App
Build a custom branded app on the Consumer API with SSO, rewards, points, and purchase history.
Targeted Reward Campaigns
Partners create campaigns and issue rewards to large audiences via batched issuance jobs.
Kiosk & Online Ordering Loyalty
Ordering and kiosk providers connect baskets to a brand loyalty program to apply rewards and points.
Warehouse Analytics
Export Thanx data models to Snowflake, BigQuery, Redshift, or Databricks for analytics.
Integrations 7
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Olo
Online ordering provider referenced in purchase order providers.
Toast
POS / ordering provider referenced in purchase order providers.
Snowflake
Connex data-export destination.
Google BigQuery
Connex data-export destination.
Amazon Redshift
Connex data-export destination.
Databricks
Connex data-export destination.
AWS PrivateLink
Private connectivity option for the Loyalty API.
Scroll within the panel for all 7 ·
Resources
Every other property we hold for Thanx — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Documentation 4
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 3
Pagination, idempotency, versioning, errors, and events
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 2
Authentication, authorization, and security posture
Operate 2
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/thanx · machine-readable index on apis.io