The Naked Market
The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob's Backstage Popcorn, and the low-alcohol aperitif brand Haus. The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and a live MCP endpoint for catalog search, cart, and buyer-approved checkout.
More than an index entry, but the surface is still mostly links rather than artifacts — the cohort most likely to move a full band from modest, well-targeted work.
API Evangelist profiles The Naked Market the way a machine reads it — 4 machine-readable artifacts, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — The Naked Market scores 11.7/100 (emerging), with a separate agent-readiness read of 7/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
Put this on your own site. The badge is drawn live from The Naked Market's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/the-naked-market/"
title="The Naked Market on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/the-naked-market.svg"
alt="The Naked Market Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/the-naked-market/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/the-naked-market/"
title="The Naked Market on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/the-naked-market/card.svg"
alt="The Naked Market Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile The Naked Market
Each block below is one kind of artifact we hold for The Naked Market. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for The Naked Market — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 1
Pagination, idempotency, versioning, errors, and events
Access & Security 3
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/the-naked-market · machine-readable index on apis.io
This is an independent, third-party profile of The Naked Market, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.