The Naked Market
The Naked Market is a San Francisco-based consumer packaged goods (CPG) company and brand incubator founded in 2019 by Harrison Fugman, Alex Kost, and Tim Marbach. It uses a "fast fail" end-to-end infrastructure to take a food or beverage product from idea to market in roughly three months, launching and acquiring socially conscious direct-to-consumer brands across snacks, drinks, and better-for-you categories. Its portfolio has included Project Breakfast, Flock crispy chicken chips, Avocrazy avocado puffs, Beach House Bowls, Rob's Backstage Popcorn, and the low-alcohol aperitif brand Haus. The company raised $27.5 million in Series A funding in 2021 and is backed by HV Capital. It operates as a consumer brand holding company and does not publish a traditional developer API program, but its Shopify-hosted storefront exposes an agent-commerce surface: llms.txt agent instructions, a Universal Commerce Protocol (UCP) merchant profile, OpenID Connect discovery, and a live MCP endpoint for catalog search, cart, and buyer-approved checkout.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
API Evangelist profiles The Naked Market the way a machine reads it — 4 machine-readable artifacts, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — The Naked Market scores 12.0/100 (minimal), with a separate agent-readiness read of 25/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile The Naked Market
Each block below is one kind of artifact we hold for The Naked Market. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
the-naked-market-mcp.yml
MCP SERVERSecurity Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for The Naked Market — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 1
Pagination, idempotency, versioning, errors, and events
Access & Security 3
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/the-naked-market · machine-readable index on apis.io