Truex Media
TrueX (stylized true[X]) is an interactive, opt-in video advertising company now operating as part of Infillion. Its technology delivers "attention-based" ad experiences — Choice Cards and interactive engagement units that let viewers opt in to a single, longer branded interaction in exchange for an ad-free content break — across connected TV (CTV), over-the-top (OTT), mobile, and web. The company originated as SocialVibe (a Redpoint Ventures portfolio company), was acquired by 21st Century Fox, and is now a video advertising product within Infillion alongside MediaMath, InStadium, Gimbal, and Catalina. TrueX's integration surface is the TruexAdRenderer (TAR) client SDK — published first-party from the "socialvibe" GitHub organization for iOS, tvOS, Android, Roku, and CTV/HTML5 web via Swift Package Manager and CocoaPods — rather than a public REST API. Publishers embed the renderer, typically alongside Google IMA (client- or server-side ad insertion), to serve and measure interactive ads.
Index entry only — little beyond a description and a link, and nothing machine-readable enough for an agent to act on without a human reading the site first.
API Evangelist profiles Truex Media the way a machine reads it — 1 machine-readable artifact, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Truex Media scores 13.9/100 (minimal), with a separate agent-readiness read of 0/100 (human only). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Truex Media
Each block below is one kind of artifact we hold for Truex Media. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
Security Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Truex Media — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Documentation 1
Reference material describing how the API behaves
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 1
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 1
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
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